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Grow Your Business with LinkedIn!

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Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of October 2009[update], LinkedIn had more than 50 million registered users. …

Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of October 2009[update], LinkedIn had more than 50 million registered users.

How can you use it to find a job, hire good associates, discover strong vendors, or as a sales tool?

Because we believe social media is such an effective marketing tool for you and your business with its cost, reach, and return on investment (ROI).

• Cost—compared to traditional marketing, social media is relatively inexpensive and can be created and deployed quickly and efficiently.

• Reach—social media has the ability to directly reach target audiences and demographics down to their specific current interests and past experience.

• Return on Investment (ROI)—Using the rich analytics available in social media tools, you can create, distribute, and track web, video, e-mail, and other social media marketing tools immediately.

Published in Education , Technology , Business
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  • 1. p 801 295 9820 f 801 951 5815 www.fluid-studio.net 1065 South 500 West Bountiful, Utah 84010
  • 2. LinkedIn
  • 3. How many have a LinkedIn profile?
  • 4. Before we begin . . . I am a firm believer in principles—out of the chute, you should know there is no “silver bullet” to networking
  • 5. Create your Your LinkedIn profile is discover- personal able through search engines and on brand LinkedIn. Showcase your skills and talents so the right opportunities and people find you.
  • 6. Network and With more than 37 million (re)connect members, LinkedIn is the world’s largest professional network. Use the knowledge, experience, and connections of your network.
  • 7. Share your LinkedIn is a good place to share wisdom and and exchange business information expertise online. Ask a question and get fast answers from your network and experts worldwide. Also, build your professional credibility by showcasing your knowledge, expertise, and interests by answering questions.
  • 8. Connect with Having a LinkedIn presence means opportunities allows those looking for someone with your experience, knowledge and skills will find you. Conversely, when you’re looking for that special (and sometimes hard- to-find) talent, LinkedIn can help you locate it.
  • 9. The basics
  • 10. Create a · List your current and past profile positions & education. · Add a profile photo. · Add a summary paragraph.
  • 11. Create your · Use webmail import to see “real-world” all thepeople you know who are network. already on LinkedIn. · Upload a contacts file from Outlook, Palm, ACT!, or Mac Address. · View our list of your colleagues and classmates that are already on LinkedIn.
  • 12. Leverage · Look up someone’s profile; see the power of who you know in common to get LinkedIn! off to a fast start! · Search for Service Providers and select based on trusted recommendations from people in your network.
  • 13. Great http://learn.linkedin.com/ resource to find answers on LinkedIn:
  • 14. Site Features
  • 15. Homepage · View your latest messages and get network updates from colleagues and connections · Read the latest news about your company, competitors, and industry and discuss it with colleagues · Browse the latest jobs, questions, and answers that match your interests
  • 16. Profile The first impression is the most important impression.
  • 17. Search · Search by name and other distinguishing characteristics to quickly locate the person you are looking for. · Use the advanced search to target specific skill sets or find subject- matter experts. · Conduct reference searches on potential job candidates and business partners. · Quickly search your inbox for important messages and information. · Find the right jobs, knowledge, or groups to make you more productive.
  • 18. Applications LinkedIn has new applications that enable you to collaborate on projects, glean key insights, and present your work to the world’s largest professional network.
  • 19. Jobs Helps you find or fill that next job using the power of your network. · Job seekers can utilize inside connections at potential employers to help land their next job. · Hiring managers can tap into a network of millions of profession- als to find the ideal candidate with the specific skill set and experience needed.
  • 20. Groups Find and join communities of professionals based on common interest, experience, affiliation, and goals. Stay in touch with organizations, schools, and companies that you are and were a part of, network with professionals with similar interests and goals, and collaborate in a professional community online. Allows group organizations to extend their brand’s reach and strengthen the brand with existing users by providing additional value through LinkedIn’s features.
  • 21. Answers Share business knowledge · Ask your question and get answers from your network and other experts worldwide · Showcase your knowledge, expertise, and interests by answering questions · Stay up on the latest in your industry and functional area
  • 22. Service A directory containing service providers Providers that have been recommended by your network. Use the directory to quickly discover, research, and reference check service providers.
  • 23. Company A powerful research tool that helps you Pages find and explore potential companies to work for or do business with.
  • 24. Inbox The “control panel” for all of your LinkedIn user interactions. Whether you’re accepting an invitation to connect from an old colleague, requesting an introduction to a potential investor, or reviewing a forwarded profile of someone you may hire, all of these interactions pass through your inbox.
  • 25. Mobile Get access to your connections, profiles, Applications and more when you need them. http://m.linkedin.com
  • 26. Privacy To access these controls, click on the Settings “Account & Settings” link available on the top right of every page.
  • 27. Privacy To access these controls, click on the Settings “Account & Settings” link available on the top right of every page.
  • 28. Events
  • 29. Tips and Tricks
  • 30. Increase your organic SEO with LinkedIn
  • 31. “5 Tips http://www.emarketingandcommerce.com/ for Using story/5-tips-using-linkedin-business-tool LinkedIn as a Business Tool”
  • 32. p 801 295 9820 f 801 951 5815 www.fluid-studio.net 1065 South 500 West Bountiful, Utah 84010