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Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
Edii presentation 28082013
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Edii presentation 28082013

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Lecture about Design Policy and Open Design in European Context. Aalto University. …

Lecture about Design Policy and Open Design in European Context. Aalto University.

The theme of this introductory module to Masters level study explores how ‘openness’ and ‘collaboration’ are challenging existing practices as well as creating new practices and business for design, the arts and architecture. Responsible teacher: Alastair Fuad-Luke, Professor Emerging Design Practices. Level of the Course: Advanced studies.

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  • 1. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E   Design  for  Growth  and  Prosperity     Recommenda@ons  of   the  European  Design  Leadership  Board   August  28  2013,  Helsinki   Tapio  Koskinen,  Aalto  University  
  • 2. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E   Europe  2020  Flagship  Ini@a@ve   Innova@on  Union    THE COMMITMENT
  • 3. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E   The  European  Design  Innova@on  Ini@a@ve  (EDII)     Design  as  a  key  discipline  and  ac@vity  to  bring  ideas  to  the  market  has  been   recognized  in  the  Innova&on  Union  –  Europe's  2020  flagship  ini&a&ve.  In  line   with  the  commitment  taken  in  the  Innova@on  Union,  the  European   Commission  launched  in  2011  the  European  Design  Innova@on  Ini@a@ve  to   exploit  the  full  poten@al  of  design  for  innova@on  and  to  reinforce  the  link   between  design,  innova@on  and  compe@@veness.   The  goal  of  the  ini@a@ve  is  to:   •  raise  the  awareness  of  design  as  a  driver  of  innova&on  in  Europe   •  enhance  its  role  as  a  key  discipline  to  bring  ideas  to  market  transforming   them  into  user-­‐friendly  and  appealing  products,  processes  or  services  by   enterprises  and  public  services  in  the  EU.  
  • 4. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E   The  European  Design  Leadership  Board   •  was  set  up  by  the  European  Commission  to  make  proposals  to   enhance  the  role  of  design  in  innova@on  policy   •  15  experts  from  diverse  backgrounds:  business/industrial   sectors,  higher  educa@on,  design  professional  associa@on,   na@onal  and  regional  agencies,  SMEs’  umbrella  organisa@on…   •  worked  on  recommenda@ons  on  value  of  design  for  Europe   2020  strategy  
  • 5. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E   The  Members  of  the     European  Design  Leadership  Board   Chris@an  Bason     MindLab,  DK     Miklós  Bendzsel     Hungarian  Design  Council,  HU     Giovanni  Antonio  Cocco      ISNART  scpa  -­‐  Is@tuto  Nazionale  Ricerche  Turis@che,  IT     Rachel  Cooper     Lancaster  University,  UK     Deborah  Dawton     DBA  -­‐  Design  Business  Associa@on,  UK     Olli-­‐Pekka  Kallasvuo     Chair  of  the  Delega@on  for  World  Design  Capital  2012,  FI   Andrej  Kupetz     German  Design  Council,  DE   Stefano  Marzano     Electrolux,  SE     Isabel  Roig     BCD  -­‐  Barcelona  Design  Centre,  ES     Klemens  Rossnagel     Audi/Volkswagen  Konzern  Design,  DE     Andrea  Siodmok     Technology  Strategy  Board,  UK     Livia  Tirone     Tirone  Nunes  S.A.,  PT     Gerin  Trautenberger     Microgiants  Industrial  Design  GmbH,  AT     Roberto  Vergan@     Politecnico  di  Milano,  IT   Thierry  Wasser     Guerlain,  FR    
  • 6. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E   E U R O P E A N   D E S I G N   L E A D E R S H I P   B O A R D  
  • 7. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E   EDII  Secretariat  hosted  by  Aalto  University   •  Assists  European  Commission  in  the  establishment  of   the  Leadership  Board   •  Assists  the  European  Commission  and  the  LB  in  the   establishment,  development,  running  and  promo@on  of   the  European  Design  Innova@on  Ini@a@ve,  notably  by   providing  secretarial  services  to  the  LB  and  by  ac@ng  as   coordinator,  promoter  and  animator  of  the  EDII   •  Organizes  events,  such  as  the  mee@ngs  of  the  LB  and   European  Design  Innova@on  Summit   •  Ensures  communica@on  and  dissemina@on  of   informa@on  concerning  the  EDII  and  its  LB  
  • 8. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E   Co-­‐Design  Policy  Workshop   Brussels   March  21st  2012  
  • 9. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E   Report  of  the  Design   Leadership  Board   Based  on   •  The  contribu@ons  of  the  LB  members   •  The  outcomes  of  the  Co-­‐Design   workshop   Delivered  to  the  vice  president   of  the  European  Commission   in  September  2012  
  • 10. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E   Design  is   connected  to   cultural,  social   and  economical   values    
  • 11. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E   Future  of  design  in  European  Innova@on  System   •  Strategic  use  of  design  in  all  sectors  of  the  society  contributes   to  user-­‐driven  innova@on  for  the  benefit  of  the  ci@zens     •  In  business  sector,  design  is  playing  a  key  role  in  enterprises’   strategy  as  an  intangible  asset  for  innova@ve  companies,   growth  and  jobs   •  In  public  sector,  design  is  contribu@ng  to  user-­‐centred,   innova@ve  and  cost-­‐efficient  services;  it  also  offers  innova@ve   solu@ons  to  policy-­‐making  processes  in  solving  complex  issues  
  • 12. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E   The  six  strategic  areas  for  design  ac@on  
  • 13. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E   SDA1:  Differen@a@ng  European  design  on  the  global  stage   1.  Iden@fy  and  strengthen  exis@ng  ‘European  Centres  of  Design  Excellence’  in   business  and  industry  and  provide  means  for  those  to  collaborate  in  open   networks  that  drive  innova@on  into  Europe’s  whole  industrial  ecosystem.   2.  Promote  the  increased  use  of  design  in  European  industry  to  encourage  synergies   in  support  of  economic  growth,  environmental  regenera@on,  and  the  raising  of   social  and  emo@onal  value,  whilst  respec@ng  the  need  for  renewable  and   endogenous  resources.   3.  Set  up  a  specific  EU  Tribunal  /Court  for  European  IP  cases  and  promote  and   increase  the  training  of  judges  in  na@onal  courts,  in  rela@on  to  the  protec@on  of   Intellectual  Property  Rights  in  the  physical  world  and  online.  The  inten@on  is  to   work  towards  zero  tolerance  of  infringement.  This  requires  legisla@ve  revision,   through  the  inclusion  of  a  ‘Duty  of  Care’  for  shared  responsibili@es  on  IPR   protec@on  across  the  digital  value  chain.   4.  Create  a  ‘Designed  in  the  European  Union’  label  in  connec@on  with  the  European   ECOLABEL  to  s@mulate  the  export  of  design  services.  The  inten@on  is  to  make  the   protec@on  and  enforcement  of  European  design  and  innova@on  more  effec@ve   and  accessible,  whilst  at  the  same  @me  raising  the  bar  on  expecta@ons  and   associa@ng  excellence  with  sustainability.  
  • 14. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E   SDA  2:  Posi@oning  design  within  the  European  innova@on  system   5.  Con@nue  to  support  and  expand  the  work  needed  to  develop  more  effec@ve  and   reliable  methods  for  measuring  the  impact  of  investment  in  design  on  growth  and   social  well-­‐being,  at  the  micro  and  macro  levels,  and  include  these  within   European  innova@on  sta@s@cs.     6.  Enforce  the  implementa@on  of  the  current  NACE  Code  74:10  for  Specialised   Design  Ac@vi@es  by  all  Member  States  and  ensure  upda@ng  as  necessary  for   benchmarking  and  compara@ve  analysis  across  member  states.   7.  Include  design  within  innova@on  and  business  incubators  and  their  networks.   8.  Create  guidelines,  codes  of  prac@ce,  legal  frameworks  and  experimental  spaces   to  promote  the  use  of  Open  Design.   9.  Develop  a  European  policy  that  ensures  a  more  sophis@cated  approach  to  the   public  procurement  of  innova@ve  solu@ons  through  the  recogni@on,  inclusion  and   implementa@on  of  design  as  a  driver  of  user-­‐centred  innova@on.     10.  Improve  access  to  design  management  exper@se  and  tools  for  companies  across   Europe  to  support  the  uptake  and  integra@on  of  design  and  design  management   as  a  strategic  tool  for  growth.  
  • 15. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E   SDA3:  Design  for  innova@ve  and  compe@@ve  enterprises   11.  Establish  a  pan-­‐European  design  leadership  programme  that  ensures   Europe’s  next  genera@on  of  large  companies  have  at  their  top,  leaders  who   are  design  aware  and  more  inclined  to  make  bejer  use  of  design.   12.  Develop  programmes  that  support  European  medium-­‐sized  companies  with   ambi@ons  to  grow  into  large  design-­‐led  companies  through  design   innova@on.   13.  Establish  mechanisms  whereby  design  knowledge  and  best-­‐prac@ce  transfer   can  be  more  effec@vely  enabled  between  large,  design-­‐led  companies,   academia  and  SMEs.   14.  Strengthen  design  innova@on  in  SMEs  through  taking  into  account  the   specific  needs  of  SME’s  within  EU  programmes  such  as  Horizon  2020  and   improve  their  access  to  member  state  level  programmes.   15.  Recognise  and  value  appren@ceships  and  voca@onal  training  for  genera@ng   world-­‐class  specialist  and  skilled  craks-­‐people  in  tradi@onal  and  emerging   sectors  with  an  increased  awareness  of  design,  as  a  driver  of  growth  and  job   crea@on.  
  • 16. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E   SDA4:  Design  for  an  innova@ve  public  sector  and  for  society   16.  Increase  the  use  of  design/designers  in  public  sector  innova@on:   ü  Through  establishing  a  Design  Lab  within  the  Commission  to  run  small-­‐scale   demonstra@on  projects  showing  the  value  of  design-­‐led  public  sector  innova@on.   ü  Through  suppor@ng  designers’  greater  involvement  in  ‘living  labs’  where  social   innova@on  and  public  services  are  cri@cal  challenges.   ü  Through  exploi@ng  the  poten@al  of  the  European  Structural  Funds,  in  par@cular  the   European  Regional  Development  Fund,  on  design  innova@on  for  social  change  across   policy  areas.   17.  Build  the  capacity  of  public  sector  administrators  to  use  design  methods   themselves  and  to  procure  design  effec@vely:   ü  Through  design  toolkits,  case  studies  and  designers  in  residence  for  EU  ins@tu@ons  and   Member  States  and  regions.   ü  Through  developing  a  design  curriculum  for  public  administrators’  educa@on  and   professional  development,  with  ajendant  Master  Classes  in  design  for  effec@ve  policy-­‐ making  and  procurement.  
  • 17. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E   SDA5:  Posi@oning  design  research  for  the  21st  Century   18.  Embed  design  research  in  Europe’s  research  system  in  order  to   create  new  knowledge  that  will  enhance  innova@on  whilst  in   parallel  evalua@ng,  on  an  on-­‐going  basis,  the  value  of  design  in  the   Horizon  2020  programme:   ü  Through  including  design  researchers  in  cross-­‐sectoral,  mul@-­‐ disciplinary  research  programmes  addressing  global  challenges  such   as  climate  change,  food  security  and  health  and  well-­‐being.   ü  Through  funding  the  evalua@on  and  communica@on  of  the  value  of   design  in  the  Horizon  2020  Programme.   19.  Create  a  European  network  on  design  research  at  the  European   level  to  foster  greater  exchange  amongst  diverse  actors  and  to   encourage  and  enhance  research  that  supports  European  design   innova@on  capacity.    
  • 18. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E   SDA6:  Design  competencies  for  the  21st  Century   20.  Raise  the  level  of  design  literacy  for  all  the  ci@zens  of  Europe  by  fostering   a  culture  of  design  learning  for  all  at  every  level  of  the  educa@on  system.   21.  Encourage  Member  States  to  support  the  development  of  design   competencies  for  the  21st  century:   ü  Through  embedding  the  strategic  role  of  design  across  disciplines  in  higher  educa@on   ü  Through  strengthening  con@nuing  professional  development  programmes  for  design   professionals.   ü  Through  embedding  design  in  the  training  of  appren@ces.  
  • 19. SDA1 global SDA2 innovation SDA3 enterprise SDA4 public SDA5 research SDA6 learning IDEALL +++ +++ ++ ++ + + SEE Platform - +++ + ++ + + €DESIGN - +++ - - - - DeEP - +++ +++ - - - EHDM - - ++ +++ - + REDI + - +++ + - - The six on-going projects. http://ec.europa.eu/enterprise/policies/innovation/policy/design-creativity/index_en.htm
  • 20. NEXT: Call for proposals for European Design Innovation Platform The objective of this call for proposals is to accelerate the take-up of design in innovation policies at European, national and regional levels and to promote the increased use of design in European industry as well as in the public sector to promote value creation, competitiveness and efficient use of resource. A special emphasis is put on closing the divide between the advanced regions and those lagging behind in applying design-driven innovation. This call for proposals invites applicants to plan and implement a coherent set of actions to boost the adoption of design in innovation policies and to support the creation of capacity and competencies necessary to deliver these policies. This set of actions will be called the European Design Innovation Platform, and fall under the framework of the forthcoming Action Plan for Design-Driven Innovation. 9.9.2013 Laitoksen nimi 21
  • 21. Background ü  Innovation Union Europe's 2020 flagship initiative (2010) ü  Design for Growth & Prosperity (Sept 2012) ü  Industrial Policy Communication Update (Oct 2012) ü  Action Plan for Design-Driven Innovation (TBC 2013) 1)  promoting the understanding of design's impact in innovation, 2)  promoting design-driven innovation in industries to strengthen Europe’s competitiveness and 3)  promoting the increased adoption of design to drive renewal in public sector. 9.9.2013 Laitoksen nimi 22
  • 22. Transforming recommendations to practice 9.9.2013 23
  • 23. … views and thoughts In global economy goods and intangible works move between continents, cultures and countries. The concept of intellectual property is highly dependent of culture and values. Legal frameworks are not effective tools for changing values. What if we stopped protecting IPR? 9.9.2013 Laitoksen nimi 24
  • 24. … views and thoughts The role of a designer is changing (Mattelmäki) •  The designer is not the one who creates the final output. He will define the framework, and facilitate the process where users and stakeholders define the solution. How do you copy that? 9.9.2013 Laitoksen nimi 25
  • 25. Socio-Economic Framework for Design–Driven Innovation Citizen Private Public Institutions Flow of design ecosystem services Design ecosystem Design ecosystem support Organizations Design awareness Lean Start ups with fluid business models Collective action Individual / Small group Demanding user Entrepreneurial discovery Deep democracy
  • 26. … views and thoughts Co-design and participatory process call for a social environment with low power distance and mutual trust… 9.9.2013 Laitoksen nimi 30
  • 27. E U R O P E A N   D E S I G N   I N N O V A T I O N   I N I T I A T I V E     europeandesigninnova@on.eu  

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