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through direct interviews to the main actors, on line
questionnaires , phone interviews, and direct contacts
a total of 2.416 firms took part in the survey
350 of them actively participated in creating the
E-commerce market in Italy Source: Casaleggio Associati, 2008
Turnover 2007 :
4,868 billion euro
Europe Turnover 2007 :
210 billion euro
Tourism (48,7%) - Leisure(15,4%)
Growth : 42,2%
2004: 1,645 billion euro
2005: 2,123 billion euro
2006: 3,286 billion euro
Orders per sector Source: Casaleggio Associati, 2008
In 2007 around 23 million orders were placed on line in Italy.
The sectors with more purchases in 2007 were tourism (around 7.3 million) and leisure (around 6 million)
Average receipt ( in euros) Source: Casaleggio Associati, 2008
The average receipt is a factor of differentiation for on line sectors.
Insurance, home furnishing, and tourism are sectors with the average receipt is over 300 euros, and often have problems with the 500 euro limit of rechargeable cards.
Publishing and health and beauty, with a two digits receipt, are the sectors most impacted by transportation costs.
E-commerce firms presence Source: Casaleggio Associati, 2008 Very High Lombardia High Emilia Romagna, Toscana, Piemonte, Veneto Medium Abruzzo, Marche, Puglia, Liguria, Sicilia, Campania, Lazio Low Umbria, Trentino Alto Adige, Valle d'Aosta, Calabria, Friuli, Sardegna Very Low Basilicata, Molise