Seo for dummies


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Seo for dummies

  1. 1. SEO for DUMMIES by Rudy Turinay for Casa do Caminho
  2. 2. Search Engine Optimization 1. Definition of SEO 2. A complete strategy1. Content is King 1. What kind of content ? 2. How to optimize our content ?2. Backlinks 1. Definition 2. What is a good quality backlink ? 3. How to get good quality backlinks ?3. Ninja Linking 1. Definition 2. How to use the Ninja Linking ?Plan
  3. 3. Definition : Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural“ or un-paid ("organic" or "algorithmic") search results. Other forms of Search engine marketing (SEM) target paid listings.Search Engine OptimizationDefinition
  4. 4. How to get on top of the Search Engine Result Pages (SERPs)?1. Write One-of-a-Kind Content2. Add brand new content all the time3. Use keywords4. Watch out the competition on these keywords/key phrases5. Write an accessible website6. Get good quality backlinksSearch Engine OptimizationA complete strategy
  5. 5.  #1 Write One-of-a-Kind ContentThere are so many article directories out there on the web that it might be tempting to simply jump online and copy one of the articles and throw it on your site. Of course, as long as you publish a link to the author’s web site and give them the credit they deserve, this is usually acceptable and even encouraged.However, there are three problems with doing this. First, the major search engines like Google, Yahoo and generally frown upon this type of thing. They won’t ban your site or anything but they will probably drop that article from their listings. So, does it really help you?Now you can overcome the uniqueness problem by rewriting the article but this falls into a gray area. Most authors don’t really care if you change the content to make it unique as long as you still give the author credit and link to their web site. However, some do mind because they have no control if you make the article less readable.Third, while it gives your web site content, it doesn’t give your web site authority and can actually lead to defections. Think about it. If you come across a outstanding article, you end up trusting the author and click through to their web site.The best solution to this problem is to just write unique content for your website and then allow others to disperse it for you by posting it on the articledirectories… be the writer and not the copier.Write One-of-a-Kind Content
  6. 6.  #2 Add Brand New Content all the Time Search engines love up-to-date content. So it’s pretty simple, themore up-to-date content that you post to your web site or blog, the moreoften the search engines will visit your site. While it’s certainly not the only factor that they search engines look at, itis a major factor. But, even more importantly, your visitors andsubscribers love up-to-date content. Give them what they want and theywill return more often. Finally, when it comes to creating up-to-date content, each time youcreate a up-to-date page for your web site, you have more of anopportunity to be answering a question that a search engine user isseeking to have answered. Webmasters must create 30 content pages for their web site as fast aspossible. Once they reach 30 pages, they should keep building their web siteuntil they reach at least 100 pages by adding at least one up-to-date contentpage to their site each week.Write One-of-a-Kind Content
  7. 7.  #3 Use KeywodsThis one is pretty simple. By using your keywords in title in your title tag and the article, both the search engines and your readers know what the page is about.Furthermore, most search engines take the user’s search term and bold all of the search term words that show in the title and description. Bolding draws the eye’s attention. Get the user’s attention and they will most likely click on the link.In addition, search engines can’t read an article and understand what the article is really about. They have to “run the numbers”. So, if they see your keyword phrase 2% in the body and then also see it in the title, they can determine what your article is focused on.Write One-of-a-Kind Content
  8. 8. Backlinks
  9. 9. Backlinks are incoming links to a web page. The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage) . Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Backlinks are also known as incoming links, inbound links, inlinks, and inward links. Website 1 Website 2Website 4 Our Website Website 3Backlinks - Definition
  10. 10. What are the criterias for a good quality backlink ? Links from a Related Site Link from an Authority Site “Do Follow” Links Links Anchored with Keyword Links from High PR/GR Site One Way LinksBacklinks
  11. 11.  Links from a Related SiteThe first topic to focus on, is the content.You have to make sure, the website content and activities arerelated to yours.For example for the Language school in Rio you have to findwebsites about :Language school, How to learn english, Living in Brazil, daily life inRio…Backlinks
  12. 12.  Links from an authority websiteThe second topic to focus on, is the credibility.You have to make sure, readers and even other bloggers trust thiswebsite. Best would be if the blogger/webmaster was knownas a leader or has influence on his pairs.For example if it is a blogger, see if :- People retweet his blog posts- He is on top of blog rolls- Journalists interview him…Backlinks
  13. 13.  “Do follow” links“DoFollow links and NoFollow links are code structures embedded into the link that tellSearch Spiders (these “spiders’ crawl the internet when you type in a search and lookfor things such as this to pull up as related information) whether or not to count it ornot in the search results. DoFollow links are counted and NoFollow links are not.” Zack,Turbo Social Media.This means that when you make a comment on a blog, or a post on a forum and youleave your website address, and the blog or forum uses “do follow”, spiders willfollow this link to your website. However, keep this in mind, when you make thecomment on the blog :“Your comment must add value and not be spammy.NOT comments like, “good post” or “nice job”If you are looking for a do follow comment you have to work for it a little and make sure youare writing a comment that is relative to the post and actually adds something to theconversation”. Dan Keller ezine article.It is better to build relationships with bloggers rather than jumping blog to blogspamming whoever you can… not good social media…Backlinks
  14. 14.  “DoFollow” links (not “NoFollow” links)How to know if a blog / forum / website has a “do follow” or “no follow”strategy ?1. Go to the webpage where you want to get the backlink (blog posts, forums….)2. Check out the script by hitting “ctrl” + “u”3. Then hold “ctrl” + “f” to search4. Write “nofollow”5. See if “nofollow” is highlighted greenIf means that there is a result, leaving a comment is uselessfor the SEO.But can be usefull to build a relationship with the webmasterBacklinks
  15. 15.  “DoFollow” links (not “NoFollow” links)How to know if a blog / forum / website has a “do follow” or “no follow”strategy ?1. Go to the webpage where you want to get the backlink (blog posts, forums….)Backlinks
  16. 16.  “DoFollow” links (not “NoFollow” links)How to know if a blog / forum / website has a “do follow” or “no follow”strategy ?2. Check out the script by hitting “ctrl” + “u” A window, like this one, will open.Backlinks
  17. 17.  “DoFollow” links (not “NoFollow” links)How to know if a blog / forum / website has a “do follow” or “no follow”strategy ?3. Then hold “ctrl” + “f” to search At the bottom of the window, you will see something like this (Search/Rechercher/Localizar…)Backlinks
  18. 18.  “DoFollow” links (not “NoFollow” links)How to know if a blog / forum / website has a “do follow” or “no follow”strategy ?4. Write “nofollow” = Search / LocalizarBacklinks
  19. 19.  “DoFollow” links (not “NoFollow” links)How to know if a blog / forum / website has a “do follow” or “no follow”strategy ?5. See if “nofollow” is highlighted greenLeaving a comment is useless for the SEO.Backlinks
  20. 20.  “DoFollow” links (not “NoFollow” links)How to know if a blog / forum / website has a “do follow” or “no follow”strategy ? If it turns « redish »Then leave a comment.Backlinks
  21. 21. Definition : Ninja linking is a strategy that is between SEO and community management. You create backlinks as you build relationships with bloggers, people on forums… Ninja link, do NOT spam !Ninja Linking
  22. 22. Keep in mind, the idea is to HELP the community.So the first thing is that you need to answer the question anefficient way.Second, be honnest.Say who you are : you are a volunteer and work for anorphanage, people forum users should not be disturbed by that.Third do not spam !Ninja Linking on Forums
  23. 23. How to find an answer about a country you don’t know ? FORUMS ! People ask questions on famous forums.Ninja Linking on Forums
  24. 24. Casa do Caminho knows that, here is an answer of Bart Automatic internlink generated by LonelyPlanet This is a non clickable linkNinja Linking on Forums
  25. 25. How to make a better answer ? Add a real picture of you Create a backlink with keywords in the anchor Automatic internlink generated by LonelyPlanetBe honnestNinja Linking on Forums
  26. 26. List of Dollow travel forums Travel Do-Follow Forums – PR4!/forums/s/1016 . – @ 2. Aardvark Travel – @ 3. Slow Travel – @ 4. Flyer Talk – @ (only allowed signature after 90 posts and 90 days!) 5. – @ 6. Destination 360 – @ 7. Travel Blog – @ 8. Travellerspoint – @ 9. Asia Rooms – @ 10. Travel Forum – @ 11. Tourist Click – @ Travel Blog | Free Travel Journal | Online Travel Diary -PR 6, easy to register Travel Forums - Travellerspoint -PR6Ninja Linking on Forums
  27. 27. Ninja Linking on Blogs
  28. 28. Ninja Linking means getting « backlinks » yourself, theonly way to get a backlink yourself on a blog is to leave acomment.(for information about social bookmarking and backlinks in blog posts, please read the guideabout Social Media Optimization)1.Find a blog related to your activities2.Read the blog post3.Leave a good quality comment4.Don’t forget to add your name and your website in signatureNinja Linking on Blogs
  29. 29. 1.Tip to find Blogs using dofollowThis search query will show you dofollow blogs relatedto your activities "keyword" in the search query to the keywordyou want to rank high on  “Rio de Janeiro” /“Ipanema” / “Language school”…Ninja Linking on Blogs
  30. 30. 2. Read the blog postNinja Linking on Blogs
  31. 31. 2. Leave a good quality commentNinja Linking on Blogs
  32. 32. 2. Don’t forget to add your name and your websiteDofollow backlink to http://casadocaminho-languagecentreNinja Linking on Blogs
  33. 33. More travel dofollow blogs here : Linking on Blogs
  34. 34. You should be able to generate thousands of good quality backlinks For even better quality backlinks, please read the presentations about Social Media Optimization Thank you for reading Rudy TurinayNinja Linking on Blogs