Why Your Website Sucks

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Because people judge your business by its website, you should know why your website sucks. And do something about it!

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Why Your Website Sucks

  1. 1. Because People Judge Your Business By Your Website...
  2. 2. You Should Know Why Your Website Sucks So You Can Fix It
  3. 3. 7 Essential Elements of an Effective Website <ul><ul><li>Purpose </li></ul></ul><ul><ul><li>Visual Appeal </li></ul></ul><ul><ul><li>Easy Navigation Path </li></ul></ul><ul><ul><li>Great Content </li></ul></ul><ul><ul><li>Landing Page </li></ul></ul><ul><ul><li>Complete-ness </li></ul></ul><ul><ul><li>Maintenance / Management </li></ul></ul>
  4. 4. Purpose     <ul><ul><li>What do you want your website to do for you? </li></ul></ul>
  5. 5. Purpose     <ul><ul><li>What do you want your website to do for you? </li></ul></ul><ul><ul><li>What should your website do for your audience? </li></ul></ul>
  6. 6. Visual Appeal <ul><li>The first impression (the first 30 seconds) of your website is crucial. Much of this is based on a visual glance, so your website should be: </li></ul>
  7. 7. Visual Appeal <ul><li>The first impression (the first 30 seconds) of your website is crucial. Much of this is based on a visual glance, so your website should be: </li></ul><ul><ul><li>clean </li></ul></ul>
  8. 8. Visual Appeal <ul><li>The first impression (the first 30 seconds) of your website is crucial. Much of this is based on a visual glance, so your website should be: </li></ul><ul><ul><li>clean </li></ul></ul><ul><ul><li>relevant </li></ul></ul>
  9. 9. Visual Appeal <ul><li>The first impression (the first 30 seconds) of your website is crucial. Much of this is based on a visual glance, so your website should be: </li></ul><ul><ul><li>clean </li></ul></ul><ul><ul><li>relevant </li></ul></ul><ul><ul><li>appropriate </li></ul></ul>
  10. 10. Visual Appeal <ul><li>The first impression (the first 30 seconds) of your website is crucial. Much of this is based on a visual glance, so your website should be: </li></ul><ul><ul><li>clean </li></ul></ul><ul><ul><li>relevant </li></ul></ul><ul><ul><li>appropriate </li></ul></ul><ul><ul><li>friendly (not intimidating.) </li></ul></ul>
  11. 11. Easy Navigation Path <ul><li>Know where you want visitors to go next. </li></ul>
  12. 12. Easy Navigation Path <ul><li>Know where you want visitors to go next. Lay down strategically placed calls to action, offering guidance to steer visitors in an easy to follow path. </li></ul>
  13. 13. Great Content <ul><li>Stale, outdated, dull / boring, or incomplete web page content has a negative impact on the way your website and business is viewed. </li></ul>
  14. 14. Great Content <ul><li>Stale, outdated, dull / boring, or incomplete web page content has a negative impact on the way your website and business is viewed. </li></ul><ul><li>  </li></ul><ul><li>Fresh, useful content builds rapport & credibility, secures customer loyalty, and helps the SEO (search engine optimization) of your website. </li></ul><ul><li>  </li></ul>
  15. 15. Quality Landing Page <ul><li>Typically the home page, this first impression gives an overview of what your website is all about. </li></ul><ul><li>  </li></ul><ul><li>It's up to the landing page to &quot;hook&quot; traffic and send them along a path to fulfill the Purpose of your website. </li></ul>
  16. 16. &quot;Completeness&quot; <ul><li>Never leave a visitor asking questions! </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  17. 17. &quot;Completeness&quot; <ul><li>Never leave a visitor asking questions! </li></ul><ul><li>  </li></ul><ul><li>  If you don't offer the information that potential customers want or need, they are much more likely to choose a competitor who does offer this information. </li></ul>
  18. 18. Maintenance / Management <ul><li>The worst thing you can do with a website is to do nothing. </li></ul>
  19. 19. Maintenance / Management <ul><li>The worst thing you can do with a website is to do nothing. </li></ul><ul><li>  </li></ul><ul><li>Use a tool (like Google Analytics) to track important statistics about your website (such as traffic sources, bounce rate and exit pages, and conversion points/rates.) </li></ul>
  20. 20. Maintenance / Management <ul><li>The worst thing you can do with a website is to do nothing. </li></ul><ul><li>  </li></ul><ul><li>Use a tool (like Google Analytics) to track important statistics about your website (such as traffic sources, bounce rate and exit pages, and conversion points/rates.) </li></ul><ul><li>  </li></ul><ul><li>Understand what this data means, and use this information to adjust accordingly! </li></ul><ul><li>  </li></ul>
  21. 21. For more FREE Tips about managing an effective presence on the web for your business or organization, please visit: CustomCopySolutions.com

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