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Why Your Website Sucks
 

Why Your Website Sucks

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Because people judge your business by its website, you should know why your website sucks. And do something about it!

Because people judge your business by its website, you should know why your website sucks. And do something about it!

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    Why Your Website Sucks Why Your Website Sucks Presentation Transcript

    • Because People Judge Your Business By Your Website...
    • You Should Know Why Your Website Sucks So You Can Fix It
    • 7 Essential Elements of an Effective Website
        • Purpose
        • Visual Appeal
        • Easy Navigation Path
        • Great Content
        • Landing Page
        • Complete-ness
        • Maintenance / Management
    • Purpose    
        • What do you want your website to do for you?
    • Purpose    
        • What do you want your website to do for you?
        • What should your website do for your audience?
    • Visual Appeal
      • The first impression (the first 30 seconds) of your website is crucial. Much of this is based on a visual glance, so your website should be:
    • Visual Appeal
      • The first impression (the first 30 seconds) of your website is crucial. Much of this is based on a visual glance, so your website should be:
        • clean
    • Visual Appeal
      • The first impression (the first 30 seconds) of your website is crucial. Much of this is based on a visual glance, so your website should be:
        • clean
        • relevant
    • Visual Appeal
      • The first impression (the first 30 seconds) of your website is crucial. Much of this is based on a visual glance, so your website should be:
        • clean
        • relevant
        • appropriate
    • Visual Appeal
      • The first impression (the first 30 seconds) of your website is crucial. Much of this is based on a visual glance, so your website should be:
        • clean
        • relevant
        • appropriate
        • friendly (not intimidating.)
    • Easy Navigation Path
      • Know where you want visitors to go next.
    • Easy Navigation Path
      • Know where you want visitors to go next. Lay down strategically placed calls to action, offering guidance to steer visitors in an easy to follow path.
    • Great Content
      • Stale, outdated, dull / boring, or incomplete web page content has a negative impact on the way your website and business is viewed.
    • Great Content
      • Stale, outdated, dull / boring, or incomplete web page content has a negative impact on the way your website and business is viewed.
      •  
      • Fresh, useful content builds rapport & credibility, secures customer loyalty, and helps the SEO (search engine optimization) of your website.
      •  
    • Quality Landing Page
      • Typically the home page, this first impression gives an overview of what your website is all about.
      •  
      • It's up to the landing page to "hook" traffic and send them along a path to fulfill the Purpose of your website.
    • "Completeness"
      • Never leave a visitor asking questions!
      •  
      •  
    • "Completeness"
      • Never leave a visitor asking questions!
      •  
      •   If you don't offer the information that potential customers want or need, they are much more likely to choose a competitor who does offer this information.
    • Maintenance / Management
      • The worst thing you can do with a website is to do nothing.
    • Maintenance / Management
      • The worst thing you can do with a website is to do nothing.
      •  
      • Use a tool (like Google Analytics) to track important statistics about your website (such as traffic sources, bounce rate and exit pages, and conversion points/rates.)
    • Maintenance / Management
      • The worst thing you can do with a website is to do nothing.
      •  
      • Use a tool (like Google Analytics) to track important statistics about your website (such as traffic sources, bounce rate and exit pages, and conversion points/rates.)
      •  
      • Understand what this data means, and use this information to adjust accordingly!
      •  
    • For more FREE Tips about managing an effective presence on the web for your business or organization, please visit: CustomCopySolutions.com