Why Your Website Sucks

Because People Judge Your Business By Your Website...

You Should Know Why Your Website Sucks So You Can Fix It

7 Essential Elements of an Effective Website
Purpose
Visual Appeal
Easy Navigation Path
Great Content
Landing Page
Complete-ness
Maintenance / Management

Purpose
What do you want your website to do for you?

Purpose
What do you want your website to do for you?
What should your website do for your audience?

Visual Appeal
The first impression (the first 30 seconds) of your website is crucial. Much of this is based on a visual glance, so your website should be:

Visual Appeal
clean

Visual Appeal
clean
relevant

Visual Appeal
clean
relevant
appropriate

Visual Appeal
clean
relevant
appropriate
friendly (not intimidating.)

Know where you want visitors to go next.

Know where you want visitors to go next. Lay down strategically placed calls to action, offering guidance to steer visitors in an easy to follow path.

Great Content
Stale, outdated, dull / boring, or incomplete web page content has a negative impact on the way your website and business is viewed.

Great Content
Stale, outdated, dull / boring, or incomplete web page content has a negative impact on the way your website and business is viewed.

Fresh, useful content builds rapport & credibility, secures customer loyalty, and helps the SEO (search engine optimization) of your website.

Quality Landing Page
Typically the home page, this first impression gives an overview of what your website is all about.

It's up to the landing page to "hook" traffic and send them along a path to fulfill the Purpose of your website.

"Completeness"
Never leave a visitor asking questions!

"Completeness"
Never leave a visitor asking questions!

If you don't offer the information that potential customers want or need, they are much more likely to choose a competitor who does offer this information.

The worst thing you can do with a website is to do nothing.


Use a tool (like Google Analytics) to track important statistics about your website (such as traffic sources, bounce rate and exit pages, and conversion points/rates.)


Use a tool (like Google Analytics) to track important statistics about your website (such as traffic sources, bounce rate and exit pages, and conversion points/rates.)

Understand what this data means, and use this information to adjust accordingly!

For more FREE Tips about managing an effective presence on the web for your business or organization, please visit: CustomCopySolutions.com

Why Your Website Sucks

by Custom Marketing Words on Jun 24, 2010

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Why Your Website Sucks — Presentation Transcript

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