SOS Save our Species                                   1




SOS
SAVE
OUR
SPECIES
        1st round presentation for a vis...
SOS Save our Species   2




FIRST
PROPOSAL
SOS Save our Species - Project Keys   3




   1



                 The world
                is facing an
   2
         ...
SOS Save our Species - Objectives   4




   1



   2
        To build awareness.
       To inspire. To create,
         ...
SOS Save our Species - Key Words   5




                 Biodiversity
                Building Blocks
                   ...
SOS Save our Species - a concept based on biodiversity   6




BUILDING
A CONCEPT
BASED ON
BIODIVERSITY
SOS Save our Species - a concept based on biodiversity   7




Biodiversity
and Patterns
Nature provides us with numerous ...
SOS Save our Species - a concept based on biodiversity                                                         8




Biodi...
SOS Save our Species - a concept based on biodiversity   9




Biodiversity
and Patterns
Nature’s patterns are its footpri...
SOS Save our Species - a concept based on biodiversity   10




UNILEVER

Unilever’s corporate identity is an excellent
ex...
SOS Save our Species - Focus on building an Identity         11




AN IDENTITY
BUILT UPON
BIODIVERSITY
         NB. This ...
SOS Save our Species - Focus on building an Identity                                                                    12...
SOS Save our Species - Focus on building an Identity                                                                    13...
SOS Save our Species - Focus on building an Identity                                                     14




Production...
SOS Save our Species - Focus on building an Identity                                                     15




Production...
SOS Save our Species - Focus on building a Concept                     16




  Color Pallette




             Emotional ...
SOS Save our Species - Focus on building an Identity         17




IDENTITY
FLEXIBILITY
& NORMS
         NB. This is only...
SOS Save our Species - Focus on building an Identity                                                                      ...
SOS Save our Species - Focus on building an Identity          19




BRAND
IDENTITY
COMMUNICATION

         NB. This is on...
SOS Save our Species - Focus on building an Identity                                                                   20
...
SOS Save our Species   21




SECOND
PROPOSAL
SOS Save our Species - Focusing on Keys   22




  1



              The world
         is facing a species
  2
         ...
SOS Save our Species - Focus on a concept based on collaboration      23




Collaboration


Biodiversity (by definition) ...
SOS Save our Species - Focusing on a color pallette                    24




                           WATER          AN...
SOS Save our Species - Focus on Key Words and Identity argumentation   25




                          Collaboration
    ...
SOS Save our Species - Focus on building an Identity   26
SOS Save our Species - Focus on building an Identity                                                                 27


...
SOS Save our Species - Focus on building an Identity         28




IDENTITY
FLEXIBILITY
& NORMS
         NB. This is only...
SOS Save our Species - Focus on building an Identity                                                                      ...
SOS Save our Species - Focus on brand identity communication   30




BRAND
IDENTITY
COMMUNICATION

        NB. This is on...
SOS Save our Species - Focus on brand identity communication   31




Back lit Poster in Public Space




                ...
SOS Save our Species - Focus on brand identity communication     32




Back lit Poster in Public Space




              ...
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Presentation SOS

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SOS Save Our Species, United Nations, Geneva

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Presentation SOS

  1. 1. SOS Save our Species 1 SOS SAVE OUR SPECIES 1st round presentation for a visual identity and communication’s strategy.
  2. 2. SOS Save our Species 2 FIRST PROPOSAL
  3. 3. SOS Save our Species - Project Keys 3 1 The world is facing an 2 extinction crisis. The loss of species results in biodiversity loss and ecosystem 3 degradation. All species have roles as ‘building blocks’ for biodiversity.
  4. 4. SOS Save our Species - Objectives 4 1 2 To build awareness. To inspire. To create, to innovate, to emotionally charge a communication’s plan. 3 To catalyse political awareness. 4 To promote an urgency for conservation as well as its accomplishments.
  5. 5. SOS Save our Species - Key Words 5 Biodiversity Building Blocks Urgency Credibility Inspiration Innovation Emotion Collectivity Social effort Hope
  6. 6. SOS Save our Species - a concept based on biodiversity 6 BUILDING A CONCEPT BASED ON BIODIVERSITY
  7. 7. SOS Save our Species - a concept based on biodiversity 7 Biodiversity and Patterns Nature provides us with numerous patterns. From the basic building blocks, such as water, animal & plant life, the complexity of their patterns are infinitely beautiful as they are incredibly biodiverse.
  8. 8. SOS Save our Species - a concept based on biodiversity 8 Biodiversity and Patterns WATER IS THE BASIC BUILDING BLOCK THE PLANET’S ANIMAL POPULATIONS PLANT LIFE ALSO PLAYS A MAJOR ROLE IN FOR LIFE AS WE KNOW IT. WATER = FISH CREATE BIODIVERSE ECOSYSTEMS. THEY OUR SURVIVAL. PANTS PROVIDE EVERYONE POPULATION, UNDER WATER MAMMALS, ARE NATURALLY SUSTAINABLE & ARE WITH FUEL & FOOD & MEDICINE, THEY ALSO & MICRO PLANCTON ETC... IMPORTANT KEYS TO THE SURVIVAL OF PREVENT SOIL EROSION & THEY REGULATE OUR PLANET’S ECOSYSTEMS. OUR PLANET’S CLIMATE. WATER PROMOTES AN INFINTE ARRANGE- PATTERNS IN THE ANIMAL KINGDOM PLANT LIFE ALSO PROVIDES AN INFINITE MENT OF PATTERNS. FROM SIMPLE RAIN ARE MANY. EG. THE NATURAL CAMOU- SOURCE OF INTERESTING PATTERNS, FROM WATER, TO COMPLEX OCEANS, CORAL FLAGE PATTERNS OF ANIMAL SKINS AS THE DENSE JUNGLE GROWTHS OF RAIN REEVES AND UNDERWATER LIFE. THEY WELL AS FOOTPRINTS ARE SRONG VISUAL FORESTS TO A SIMPLE BLADE OF GRASS, ARE ALL NATURALLY OCCURING IN A CUES. THEY ARE UNIQUE SIGNATURES ALL PLANT LIFE STEMS FROM A UNIQUE SERIES OF RANDOM PATTERNS. OF BIODIVERSITY. SET OF COMPLEX PATTERNS.
  9. 9. SOS Save our Species - a concept based on biodiversity 9 Biodiversity and Patterns Nature’s patterns are its footprint. These footprints reflect the planet’s biodiversity and their interconnections within our global ecosystems.
  10. 10. SOS Save our Species - a concept based on biodiversity 10 UNILEVER Unilever’s corporate identity is an excellent example of how pattern can communicate a sophisticated brand. The intricate structure of Unilever’s activity is broken down into a unique categorization using pattern and iconography to commuicate it’s activities.
  11. 11. SOS Save our Species - Focus on building an Identity 11 AN IDENTITY BUILT UPON BIODIVERSITY NB. This is only a first draft proposal of this identity. It is important to note that this mark, as it is now, is flexible and reworkable upon the next phase of developent.
  12. 12. SOS Save our Species - Focus on building an Identity 12 Production Notes: Logo is printed in 3 pantone spot colours. It is also possible to print a 50% dark brown for the O.
  13. 13. SOS Save our Species - Focus on building an Identity 13 Production Notes: Logo is printed in 3 pantone spot colours. It is also possible to print a 50% dark brown for the O.
  14. 14. SOS Save our Species - Focus on building an Identity 14 Production Notes: Logo is printed in 3 pantone spot colours. It is also possible to print a 50% tones.
  15. 15. SOS Save our Species - Focus on building an Identity 15 Production Notes: Logo is printed in 3 pantone spot colours. It is also possible to print a 50% tones.
  16. 16. SOS Save our Species - Focus on building a Concept 16 Color Pallette Emotional Corporate Biodiverse Scientific Responsible Biodiverse Ambitious Credibility Urgency Engaging Credibility Comitted Inspirational Political Engaging Business-minded Assertive Mobilized Hopeful Involved Together Ambitious
  17. 17. SOS Save our Species - Focus on building an Identity 17 IDENTITY FLEXIBILITY & NORMS NB. This is only a first draft proposal of this identity. It is important to note that this mark, as it is now, is flexible and reworkable upon the next phase of development.
  18. 18. SOS Save our Species - Focus on building an Identity 18 This is the base line grid developed to incoporate norms for joint partners as well as other languages, see Chinese version.
  19. 19. SOS Save our Species - Focus on building an Identity 19 BRAND IDENTITY COMMUNICATION NB. This is only a first draft proposal of the brand identity. It is important to note that this mark, as it is now, as well as pattern designs are flexible and reworkable upon the next phase of developent.
  20. 20. SOS Save our Species - Focus on building an Identity 20 Booklet - Amphibians on the IUCN Red List NB. This is an example of a communication booklet which uses (one) or all of the pattern designs found in the logo Identity. This visual language device is used to categorize communication within the different active branches of SOS. eg. oceans & rivers, animal species, plant species, etc...
  21. 21. SOS Save our Species 21 SECOND PROPOSAL
  22. 22. SOS Save our Species - Focusing on Keys 22 1 The world is facing a species 2 extinction crisis. We must mobilize & stimulate fundraising efforts 3 on a global scale. Collaboration is 4 key to fundraising. We must introduce hope & positivity with proactive results for species conservation.
  23. 23. SOS Save our Species - Focus on a concept based on collaboration 23 Collaboration Biodiversity (by definition) is a grand form of colloaboration in nature. This identity aims to illustrate the importance of collaboration as well as the urgency to take immediate action in species conservation. This identity also borrows from the basic building blocks of biodiversity in nature which are used to commincate water, animal life and plant life. These collaborating elements are directly translated within the identity’s color pallette: 1 Blue = oceans, rivers, marshlands, ice landscapes, etc.... 2 Brown = animals & the earth, mammals & insects, reptiles & their natural environments etc... 3 Green = plant life, forests, underwater vegetations, etc...
  24. 24. SOS Save our Species - Focusing on a color pallette 24 WATER ANIMAL LIFE PLANT LIFE Collaboration Proactivity Responsibility Engagement Mobility Credibility Action Global Natural Biodiverse
  25. 25. SOS Save our Species - Focus on Key Words and Identity argumentation 25 Collaboration Connectivity Collectivity Proactiveness Positivity This identity illustrates connectivity and collabora- tion. It promotes awareness and new efforts toward a solution for global species conservation. It evokes mobility, proactivity, and conjures up a positive spirit. It also transforms the commonly known war-time acronym SOS “save our souls” into a more syner- getic, perhaps more positive and diversified word- mark using linkages. These linkages are colour coded relating to the basic building blocks of our planets biodiverse interconnectivity. Next, the baseline,“save our species”, is set in a sober, smaller, Helvetica Neue bold typeface to preserve the impact of the word-mark’s identity message. Furthermore, the base line is given a secondary level of importance allowing for an invitation to read further. This preserves the overall clarity and readability of the mark.
  26. 26. SOS Save our Species - Focus on building an Identity 26
  27. 27. SOS Save our Species - Focus on building an Identity 27 Production Notes: Identity is printed in 3 pantone spot colours. It is also possible to print in tone percentages.
  28. 28. SOS Save our Species - Focus on building an Identity 28 IDENTITY FLEXIBILITY & NORMS NB. This is only a first draft proposal of this identity. It is important to note that this mark, as it is now, is flexible and reworkable upon the next phase of development.
  29. 29. SOS Save our Species - Focus on building an Identity 29 This is the base line grid developed to incoporate norms for joint partners as well as other languages, see Chinese version.
  30. 30. SOS Save our Species - Focus on brand identity communication 30 BRAND IDENTITY COMMUNICATION NB. This is only a first draft proposal of the brand identity. It is important to note that this mark, as it is now, is flexible and reworkable upon the next phase of developent.
  31. 31. SOS Save our Species - Focus on brand identity communication 31 Back lit Poster in Public Space Sea Turtle
  32. 32. SOS Save our Species - Focus on brand identity communication 32 Back lit Poster in Public Space Western Lowland Gorilla

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