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Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
Why Windows Azure
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Why Windows Azure

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Presentation explaining how all companies can benefit from moving their applications onto the Windows Azure platform. Freeing up their IT function to truly add value rather than merely keeping the …

Presentation explaining how all companies can benefit from moving their applications onto the Windows Azure platform. Freeing up their IT function to truly add value rather than merely keeping the lights on.

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  • 1. Why all businesses can benefit from migrating their applications to Windows Azure
    Carlos Oliveira, Shaping Cloud
  • 2. Agenda
  • 3. An Introduction To The Cloud and Windows Azure
  • 4. IT infrastructure is evolving and cloud computing provides new opportunities for businesses
    Hyper V
  • 5. Cloud computing allows businesses to optimize uptime, agility and efficiency
    On Premise
    Cloud Optimized
    With cloud computing businesses can
    • Focus IT resources on developing the business, not maintaining its infrastructure
    • 6. Create new applications with minimal upfront provisioning costs
    • 7. Reduce costs and maintenance of current infrastructure
    • 8. Increase IT capacity dynamically
    • 9. Provide transparent ROI for IT
    • 10. Extend current application capabilities, without new infrastructure
    Run a Business - P&L
    LOB Functionality
    Business Tools
    Advanced Infrastructure
    Business Value
    Data Center/Infrastructure Hardware
    Servers Deployment/Mgt
    Desktop Installation/Mgt
    Networks
    Connectivity/Cabling
    Time / Resources
  • 11. Agenda
  • 12. The evolution of computing
    Windows Azure is an integrated cloud solution, utilizing Microsoft products you already know
    Mobile / other
    browser
    Developer Experience
    PC browser
    applications
    Use existing skills and tools
    Compute
    Storage
    Relational data
    Access control
    Management
    Management
    Service Bus
    On-premises
    Leveraging Existing IT Investments
    Hybrid applications
    LOB Applications
  • 13. There are many ways to use Windows Azure, from new solutions to migrating existing ones
  • 14. Azure platform pricing is optimized so that you pay as you go, paying only for what you need
    Compute:
    £0.06p per Service Hour
    AppFabric£2.2975 per connection
    £1.1459 per 100,000 transactions
    Storage
    £0.091per GB stored
    £0.0061 per 10,000 transactions
    SQL Azure£5.7519 per DB (1GB) per month
    Bandwidth
    £0.0607 per GB transfer in
    £0.2728 per GB out of datacenter
  • 15. “Growing Fast“
    “On and Off “
    Inactivity
    Period
    Compute
    Compute
    Average Usage
    Usage
    Average
    Time
    Time
    On & off workloads (e.g. batch job)
    Over provisioned capacity is wasted
    Time to market can be cumbersome
    Successful services needs to grow/scale
    Keeping up w/ growth is big IT challenge
    Complex lead time for deployment
    “Unpredictable Bursting“
    “Predictable Bursting“
    Compute
    Compute
    Average Usage
    Average Usage
    Time
    Time
    Unexpected/unplanned peak in demand
    Sudden spike impacts performance
    Can’t over provision for extreme cases
    Services with micro seasonality trends
    Peaks due to periodic increased demand
    IT complexity and wasted capacity
    Ideal Workload Patterns For Cloud Solutions
  • 16. First Step Applications
    Example: Marketing Website Pricing
    Windows Azure Platform Solution
    Workload Pattern
    Application Background
    Windows Azure Compute
    Windows Azure Storage
    Content Delivery Network (CDN)
    Branded marketing website with customer facing front end, hosting viewable media content
    Application Variables
    Pricing Calculation
    Billing Estimate
    £0.14 to £0.28 per hr
    £0.09 per GB
    £0.07 per GB
    £0.09 per GB
    £0.01 per 10,000tx
    Instance Size: 2 to 4 (Small)
    Windows Azure Storage: 10 GB
    Data Transfer In: 7.5 GB
    Data Transfer Out: 30 GB
    Blob Transactions: 30,001
    “Unpredictable Bursting“
    £159.90
    £0.90
    £0.40
    £2.70
    £0.03
    Compute
    Average Usage
    Time
    Total Consumption Monthly Cost of Application: £163.93
    TCO Tool Highlights: Derived On-Premises Costs*
    Cost of Ownership Comparison
    Computing Costs: £933.85
    Database and Storage Costs: £2.09
    Bandwidth Costs: £60.62
    IT Admin Support £145.46
    Other Costs: (Including Facilities & £804.03
    Overhead; Setup & Delivery)
    Total: £1,946.05
    92%
    £1.9K
    £164
    Azure
    Hosted
    *Traditional server purchase costs, divided over 12 month period
  • 17. Line of Business Extension Applications
    Example: Payroll Application Pricing
    “Predictable Bursting“
    Windows Azure Platform Solution
    Workload Pattern
    Application Background
    Compute
    Average Usage
    Windows Azure Compute
    Windows Azure AppFabric
    SQL Azure Storage
    Web-based payroll application add-on based in the cloud, with two connected SQL Azure web databases
    Time
    Pricing Calculation
    Billing Estimate
    Application Variables
    £0.24 to £0.48 per hr
    £2.30 per connection
    £30.95 per database
    £0.07 per GB
    £0.09 per GB
    Compute Instances: 2 to 4 (Medium)
    Connections: 2
    SQL Azure Database: 5 GB (2)
    Data Transfer In: 18 GB
    Data Transfer Out: 36 GB
    £368.40
    £4.60
    £61.90
    £1.26 £3.24
    Cost of Ownership Comparison
    TCO Tool Highlights: Derived On-Premises Costs*
    Computing Costs:
    Database and Storage Costs:
    Bandwidth Costs:
    Other Costs: (Including Facilities & £1,262.27
    Overhead; Setup & Delivery)
    Total: £2,748.79
    84%
    Total Consumption Monthly Cost of Application: £439.40
    £1,018.83
    £402.91
    £64.78
    £2.7K
    £440
    Azure
    Hosted
    *Traditional server purchase costs, divided over 12 month period
  • 18. Case Study: Microsoft expects significant savings after migrating applications to Windows Azure
    Changes in run rate from running in Windows Azure
    Support
    Hardware / Hosting
    App Dev
    Total
    Difference
    Windows Azure
    SQL Azure
    9%
    30%
    1%
    -5%
    -4%
    13%
    2%
    3%
    11%
    Windows
    Azure
    costs
    HW/
    Hosting
    HW/
    hosting
    Dev
    Efficiency
    Windows Server License
    savings
    SQL Server License
    savings
    Support
    SQL
    Azure
    costs
    Total savings = 30% vs. On Premises model*
    * costs exclude non addressable IT spend including IT sales staff, corporate planning resources, external software licenses, corporate bandwidth etc.
  • 19. Alinean Inc.
    Persistent Systems
    Leading provider of B2B sales and marketing solutions to F100
    Reduce IT complexity and shift resources to core businesses
    Public sector governance suite of applications and services
    Needs secure, scalable, elastic, and comprehensive platform
    16%
    49%
    £171K
    £335K
    £38K
    £46K
    Real world TCO analysis - estimated over 3 years
    On Premises
    Windows Azure
    On Premises
    Windows Azure
    Lower TCO from efficient utilization of resources and service management
    Lower TCO from dynamic scaling and automated service management
  • 20. Agenda
  • 21. Migration is not one size fits all; the optimal solution is company specific
    Considerations
    Off Premises
    On Premises
    Datacenter
    “Cloud”
    Location
    Dedicated
    Shared
    Infrastructure
    Opex
    Capex
    Business model
    Lease/Rented
    Owned
    Ownership
    Third Party
    Self
    Management
  • 22.
    • Data sensitivity – location choice
    • 23. Segment applications
    • 24. Microsoft provides a comprehensive SLA
    • 25. IT can focus onhigh-value tasks
    • 26. Target low hanging fruit
    • 27. Select applicationsto migrate
    • 28. Web latency
    • 29. Mitigate withcode changes
    • 30. ROI gained offsetsmigration costs
    • 31. Review restrictions
    • 32. Consider tax implications
    • 33. Deploy in minutes
    • 34. No need to purchase hardware
    To assess your migration approach, some key areas need to be understood
    Security
    Service Level
    Agreements
    Migration
    Costs
    Geopolitical
    Cost
    Effectiveness
    Latency
    Provisioning
  • 35. Agenda
  • 36. Benefits of moving to Windows Azure
    Agile
    Infrastructure
    Transcend
    Complexity
    Sustained
    Advantage
    Rapid deployment of new business solutions
    Focus IT on driving the business not maintenance
    Low ongoing infrastructure costs
    Utilize familiar development tools
    Helps provide a secure and compliant platform
    Scale capacity up and down on demand
    Transparent ROI
    Opportunity for extra functionality
  • 37. Business Scenario 1: “I need to reduce IT costs while growing my business”
    Windows Azure Solution
    Expanding possibilities
    On Premises
    War on Costs
    To reduce costs, planed activities need to be scaled back
    Migrating to Windows Azure can reduce IT costs and expand business opportunities
    Cost Reductions
    • Forgo Upgrades
    • 38. Stop Projects
    • 39. Renegotiate Supplier Costs
    Cost Reductions
    • InfrastructureHosting
    • 40. Support and Maintenance
    • 41. Development Efficiency
    Grow My Business
    Grow My Business
  • 42. Business Scenario 2: “I need to take an idea to market fast”
    Speed to market dictated by:
    • Lengthy processes
    • 43. Prioritizing over other projects
    IT can focus on business ideas, with rapid deployment through scalable, low risk developments
    Create
    Windows Azure Solution
    Remove CapEx, Control OpEx
    On Premises
    Lengthy project lifecycle
    Expand
    Rapid prototyping
    & total scalability
    Slow!
    Traditional Project Cycle
    Deploy
    Solutioning
    Simpler Budget Cycle – Low Risk
    Developer Efficiency
    Server Capacity Irrelevant
    No CapEx - only OpEx
    Deployment in Minutes
    Minimal Validation
    Minimal Integration
  • 44. Business Scenario 3: “I need IT performance to keep up with business
    • An inflexible capacity model is either underutilized or not meeting demand
    • 45. IT focus on low value support
    • 46. Windows Azure matches elastic capacity to whatever the business demands
    • 47. IT focuses on high value projects
    Windows Azure Solution
    No further upgrades
    On Premises
    Plan upgrades & maintenance
    lost opportunity
    capacity follows demand
    capacity
    vs.
    demand
    wasted capacity
  • 48. Windows Azure Solution
    Built-in Capability
    On Premises
    Build Capability
    Planning for disaster recovery is an ongoing process
    With built-in disaster recovery you can focus IT on high-value tasks
    Inactive Data Center
    Active Data Center
    Application
    Business application
    Business Scenario 4: “I need to improve my disaster recovery capability”
    Business application
    Business application
    Built-in Disaster Recovery
    Pay per use
    Maintained, but redundant center
  • 49. Agenda
  • 50. Summary
  • 51. Next steps:  Work with partners to help determine a migration strategy
    Start reaping the benefits now, migrating easy applications.
    Be cloud-savvy – You can be an internal expert and begin to educate your company on the new capabilities that the cloud provides.
    Look to perform a migration assessment on your application portfolio. Identify the best candidate applications, and the optimal migration strategy for you.
    Build confidence by migrating applications and portions of other applications early.
    Further Information:
    Discuss your particular needs and the options available for your organization including:
    Developing an approach
    Performing a migration assessment
    Reviewing business and technical guidance on migrating applications
    To learn more about Windows Azure, visit www.windowsazure.com
    Microsoft SQL Azure, Windows Azure, and Windows Azure Platform AppFabric are trademarks of the Microsoft group of companies. All other trademarks are property of their respective owners."

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