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VisitBritain Social Media Strategy
 

VisitBritain Social Media Strategy

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Presentation from Paul Harrison (Carve) and Justin Reid (Head of Digital & Social Media at VisitBritain) at the VIBE event in London 14th September, 2010. The presentation shows the strategy developed ...

Presentation from Paul Harrison (Carve) and Justin Reid (Head of Digital & Social Media at VisitBritain) at the VIBE event in London 14th September, 2010. The presentation shows the strategy developed by VisitBritain for engaging the world in the UK as a tourist destination. Carve have advised VisitBritain for the past 12 months.

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  • Consumer Habits are changing
  • High 80s / low 90s quartile are making their buying decisions based on friends / family / peers / work colleagues Who do you trust? More than agents More than hotels More than marketeers Trust each other upper 80 /90
  • High 80s / low 90s quartile are making their buying decisions based on friends / family / peers / work colleagues Who do you trust? More than agents More than hotels More than marketeers Trust each other upper 80 /90
  • Fish where the fish are.
  • Were All good at getting out messages - Social Interaction is the key – we measure conversation index - get the community involved
  • Were All good at getting out messages - Social Interaction is the key – we measure conversation index - get the community involved
  • Were All good at getting out messages - Social Interaction is the key – we measure conversation index - get the community involved
  • Not about technology or money
  • Inspire everyday
  • Everyones invited
  • Everyones invited

VisitBritain Social Media Strategy VisitBritain Social Media Strategy Presentation Transcript

  • VisitBritain & Social Media Justin Reid – Head of Digital and Social Media Paul Harrison – Managing Partner Carve Consulting
  • Programme Overview
    • Digital & Social Media - Justin Reid, Head of Digital and Social Media at VisitBritain, and Paul Harrison Managing Partner of Carve Consulting will discuss VisitBritain's forays into social media over the past 9 months with case studies and reports. A look at what has worked and what hasn't and how everyone can get involved.
  • Programme Overview
    • Digital & Social Media - Justin Reid, Head of Digital and Social Media at VisitBritain, and Paul Harrison Managing Partner of Carve Consulting will discuss VisitBritain's forays into social media over the past 9 months with case studies and reports. A look at what has worked and what hasn't and how everyone can get involved.
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  • 5 Things We’re Doing Next
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  • VisitBritain & Social Media Questions
  • Give your attraction a social life
    • Help us help you. Engage the world by participating in VisitBritain’s social media story. Here’s 5 simple ways you and your guests can get involved.
    Like Facebook.com/LoveUK , get your guests to share their experiences with everyone there! Link your attraction with VisitBritain’s website, social networks and blogs, and you become part of a global community of people who Love the UK. Posting a blog, tweeting, uploading a video or photo? Tag everything #LoveUK and everyone, everywhere can join in by searching their favourite social network for that meme. Share your content with VisitBritain - and the world. For videos head to YouTube.com/VisitBritain. For photos, go to Flickr.com/group/LoveUK On Twitter? We are Twitter.com/VisitBritain. You can share and track clicks with our link shortener : create.awe.sm login: visitbritain password: 1Palace