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VisitBritain Social Media Strategy

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Presentation from Paul Harrison (Carve) and Justin Reid (Head of Digital & Social Media at VisitBritain) at the VIBE event in London 14th September, 2010. The presentation shows the strategy developed …

Presentation from Paul Harrison (Carve) and Justin Reid (Head of Digital & Social Media at VisitBritain) at the VIBE event in London 14th September, 2010. The presentation shows the strategy developed by VisitBritain for engaging the world in the UK as a tourist destination. Carve have advised VisitBritain for the past 12 months.

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  • Consumer Habits are changing
  • High 80s / low 90s quartile are making their buying decisions based on friends / family / peers / work colleagues Who do you trust? More than agents More than hotels More than marketeers Trust each other upper 80 /90
  • High 80s / low 90s quartile are making their buying decisions based on friends / family / peers / work colleagues Who do you trust? More than agents More than hotels More than marketeers Trust each other upper 80 /90
  • Fish where the fish are.
  • Were All good at getting out messages - Social Interaction is the key – we measure conversation index - get the community involved
  • Were All good at getting out messages - Social Interaction is the key – we measure conversation index - get the community involved
  • Were All good at getting out messages - Social Interaction is the key – we measure conversation index - get the community involved
  • Not about technology or money
  • Inspire everyday
  • Everyones invited
  • Everyones invited

Transcript

  • 1. VisitBritain & Social Media Justin Reid – Head of Digital and Social Media Paul Harrison – Managing Partner Carve Consulting
  • 2. Programme Overview
    • Digital & Social Media - Justin Reid, Head of Digital and Social Media at VisitBritain, and Paul Harrison Managing Partner of Carve Consulting will discuss VisitBritain's forays into social media over the past 9 months with case studies and reports. A look at what has worked and what hasn't and how everyone can get involved.
  • 3. Programme Overview
    • Digital & Social Media - Justin Reid, Head of Digital and Social Media at VisitBritain, and Paul Harrison Managing Partner of Carve Consulting will discuss VisitBritain's forays into social media over the past 9 months with case studies and reports. A look at what has worked and what hasn't and how everyone can get involved.
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  • 22. 5 Things We’re Doing Next
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  • 25. VisitBritain & Social Media Questions
  • 26. Give your attraction a social life
    • Help us help you. Engage the world by participating in VisitBritain’s social media story. Here’s 5 simple ways you and your guests can get involved.
    Like Facebook.com/LoveUK , get your guests to share their experiences with everyone there! Link your attraction with VisitBritain’s website, social networks and blogs, and you become part of a global community of people who Love the UK. Posting a blog, tweeting, uploading a video or photo? Tag everything #LoveUK and everyone, everywhere can join in by searching their favourite social network for that meme. Share your content with VisitBritain - and the world. For videos head to YouTube.com/VisitBritain. For photos, go to Flickr.com/group/LoveUK On Twitter? We are Twitter.com/VisitBritain. You can share and track clicks with our link shortener : create.awe.sm login: visitbritain password: 1Palace