The New Facebook: A Brand's Perspective
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Carve Consulting have developed a short introduction to The New Facebook, detailing what has changed and what it could mean for your company.
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The New Facebook: A Brand's Perspective
- 1. What is it all about? Likes Open Graph Friends Community Pages Widgets Landing Pages Comments Facebook Graph API Interactions
- 2. The New Facebook – A brand’s perspective What is the new Facebook? Why should you embrace the new Facebook? How to build a successful Facebook strategy
- 3. Facebook: Just a few facts 250 millions daily individual connections 100 millions monthly interactions with third-party sites One third of social media users provide feedback on companies over social networks In the UK, every eight minute on Internet is spent on Facebook 350 000 “Likes” since April 2010 on imdb.com
- 4. Content Web Facebook Revolution Social Web Brands Places Products From independent people- to-peopleplatform... To a multi-faceted interactive network
- 5. Status: Private and Personal How is it organised? Controlled By: Private and Personal For Who: Real Individuals Profile Pages
- 6. Status: Open or Private What for: Networking/ Topic sharing How is it organised? Controlled By: Individual Administrators For Who: Businesses, Organisations or Individuals Groups
- 7. What for:Official Brand-related content and interaction How is it organised? Status: Public and Official Controlled By: Authentified official administrator For Who:Business organisations, public figures Official Pages
- 8. What for: Un-moderated topic related content How is it organised? NEW For Who: Individuals Status: Public Controlled By: Facebook if popular or individuals Community Pages
- 9. Recap
- 11. On Official Pages and Community Pages, the “Become a Fan” button has been replaced by a new “Like” button.
- 12. Facebook might have automatically created a community page for your brand.
- 14. An example 3 Tabs only: Related Posts : Automatic aggregation of all posts containing the page’s title. (company name here.) Wikipedia: automatically pulled Wikipedia definition. Info: Number of likes and 6 corresponding profiles + Wikipedia definition + Related Posts
- 16. A customizable selection of your web pages/articles/content items is transparently interconnected with the Facebook community – you can add a “Like” button and other Facebook-connected social widgets anywhere on your website.
- 19. With Facebook Insights, get precious data about your fans’ level of interaction, their social characteristics, your online content quality
- 22. Information content is pulled from Wikipedia, a highly fragile source.
- 23. Automatically pulled brand-related posts can foster negative comments but cannot be moderated or answered to.
- 24. On the “Pages” results, Community Pages compete with official pages based on the number of likes.
- 25. Community Pages can be mistaken for official brand forum.
- 27. Community Pages can be seen as a listening tool where unsolicited comments/feedback and sentiment about the brand/products are automatically gathered.
- 29. Use widgets like Static FBML to design customised compelling pages
- 30. If you have more than 10 000 likes, create a customised landing page
- 31. Push all relevant content and create rich/participation friendly tabs.
- 32. news, events, products, deals
- 33. allow user-generated rich content (Photos/videos)
- 34. Use widgets such as Flashplayer or PostedItem Pro to create engaging, rich media content (games, apps, videos)
- 35. Engage your fans in direct conversations, topic discussions, games and competition
- 36. Integrate Facebook to your overall online presence
- 37. Drive traffic to your site via customised user-friendly linkage
- 39. Keep a close eye on your Wikipedia entry
- 41. Great examples: Visit Britain (Landing Page)
- 43. Depending on your business, you might want to chop up your content so that each piece can be liked individually. Recommended for e-commerce/blogs/media sites.
- 44. Depending on your strategy and brand image, add other OpenGraphsocial plug-ins that may include :
- 45. Embedded Facebook–linked comments
- 46. Website users’ Activity Streams
- 48. Using the recommendations social plug-ins, you can offer a personalised user-experience on your website to every visitor.
- 49. Expose your brand to non-site visitors and drive traffic to your website : “Likes” are highly viral. Each “Likes” is seen by all of the user’s friends which might lead to new websites visits and likes and so on.
- 52. Don’t ignore unofficial channels (Community Pages)
- 54. Learn from your customers via online feedback monitoring. L I S T E N
- 56. Don’t ignore unofficial channels (community pages)
- 58. Learn from your customers via online feedback monitoring.
- 59. Be social and engage with your fans
- 60. Be unique: only add valuable content
- 61. Be brilliant: ensure high-quality design and regularly updated original content
- 62. Be You: align your social presence with your brand. L I S T E N ENGAGE
Editor's Notes
- ListenMonitor Sentiment Don’t ignore unofficial channels Use InsightsEngage Be Social : engage in two-way interactions with your fans and integrate your other social-media channels Be Unique : add only valuable, compelling content Be Brilliant : ensure high-quality design and regularly updated ever-surprising contentBe You : align you social presence with your brand’s strategy and always act transparently as a brand Be Ambitious : Use Social media at full potential and reach the whole worldBe Ready for changes : social media evolves quickly, be ready.
- ListenMonitor Sentiment Don’t ignore unofficial channels Use InsightsEngage Be Social : engage in two-way interactions with your fans and integrate your other social-media channels Be Unique : add only valuable, compelling content Be Brilliant : ensure high-quality design and regularly updated ever-surprising contentBe You : align you social presence with your brand’s strategy and always act transparently as a brand Be Ambitious : Use Social media at full potential and reach the whole worldBe Ready for changes : social media evolves quickly, be ready.
- Engage Be Social : engage in two-way interactions with your fans and integrate your other social-media channels Be Unique : add only valuable, compelling content Be Brilliant : ensure high-quality design and regularly updated ever-surprising contentBe You : align you social presence with your brand’s strategy and always act transparently as a brand Be Ambitious : Use Social media at full potential and reach the whole worldBe Ready for changes : social media evolves quickly, be ready.