The Business Case for Twitter

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The Business Case for Twitter

  1. 1. Jul-12 TWITTER THE BUSINESS CASE carveconsulting.com 1
  2. 2. Jul-12WHY TWITTER? It’s the world’s defacto information & news network carveconsulting.com 2
  3. 3. Jul-12WHY TWITTER? 1 Billion Tweets every 3 days carveconsulting.com 3
  4. 4. Jul-12ADD YOUR VOICE Play a part in YOU global conversations #2012Olympics right now! carveconsulting.com 4
  5. 5. Jul-12ADD YOUR VOICE #RioPlus20 was seen more than 1 billion times Play a part in these conversations carveconsulting.com 5
  6. 6. Jul-12THE PROFESSIONAL GRAPHLinkedIn relatesto interactionswith professionalpeers carveconsulting.com 6
  7. 7. Jul-12THE SOCIAL GRAPHFacebook relatesto interactionsshared withfriends & family carveconsulting.com 7
  8. 8. Jul-12THE INTEREST GRAPHTwitter relates tointeractionsshared with thosewith similar Connect with users who are interested in specificinterests products, topics & services carveconsulting.com 8
  9. 9. Jul-12INFLUENCEEngage with keyinfluencers, amplifyyour key initiatives,become thoughtleaders carveconsulting.com 9
  10. 10. Jul-12IT’S ABOUT PEOPLEA coherent Twitterstrategy will enableyou to engage as abusiness… carveconsulting.com 10
  11. 11. Jul-12IT’S ABOUT PEOPLE…but also asindividuals to otherindividuals. carveconsulting.com 11
  12. 12. Jul-12TWITTER IS ABOUT PEOPLEThis helps buildawareness of yourbrand, products &values. carveconsulting.com 12
  13. 13. Jul-12BUILD TWITTER RELATIONSHIPSAnd it also fostersrelationships withpeers outside of theorganisation. So join the conversation carveconsulting.com 13
  14. 14. Jul-12WHY JOIN TWITTER? To get information & news To have a voice in what’s happening right now To tap into interest graphs carveconsulting.com 14
  15. 15. Jul-12 carveconsulting.com business@carveconsulting.com twitter.com/carveconsulting carveconsulting.com 15
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