Social Search and UGC

by Carve Consulting on Nov 24, 2009

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Presentation to the "Deciphering social media: The Good, the Bad and the Ugly" event in London. Hosted by Capita, Paul Harrison from Carve Consulting spoke about how real-time and social search and ch...

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Social Search and UGC — Presentation Transcript

Paul Harrison CarveConsulting.com

Google Sidewiki: http://www.google.com/sidewiki

Overview: Allows anyone to comment on any website. Is available through Google toolbar which is widely distributed.

Example below – a comment on Simply Hired.

Recommend we task someone in the Yell AW SNG with monitoring Google Sidewiki weekly - there is likely to be considerable take up in the near future

Bet on the inevitable

Communities & Platforms

Trends, Buzz, Sentiment, Share of Voice, Sentiment

Competitor analysis and influencer / advocate mapping

Branding, Integration, Collaboration & Peering

Benchmarking & Recommendations

Visit Britain: languages by influencer

Yell: Influencer Regions: Brands / Competitors / Industry analysts

Employer / Recruitment Brand is being defined by people outside of your organisation.

Understand the specific dynamics to your organisation / sector by conducting a CSN Audit

Develop an active listening programme

Build an advocacy roadmap, and encourage reviews and user feedback through choice architecture

Paul Harrison CarveConsulting.com

Social Search and UGC

by Carve Consulting on Nov 24, 2009

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Social Search and UGC — Presentation Transcript