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Social Search and UGC

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Presentation to the "Deciphering social media: The Good, the Bad and the Ugly" event in London. Hosted by Capita, Paul Harrison from Carve Consulting spoke about how real-time and social search and changing the perception of brand / employer brand - and the steps organisations can take.

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Social Search and UGC

Editor's Notes

  1. For example, the Ritz, has already woven in social to their experience, each hotel manager spend over an hour reviewing the online conversation (even Tweets) at their location before walking the grounds each morning.
  2. This is your brand’s home page Top 10 search results of Google – 6-7 will be social – defines a brand.
  3. Humanize your brand WOM on Crack
  4. All about conversations – and adding value Peckham shopping centre – why would I friend that? --------- Seth Godin’s book Tribes describes the world as populated by individuals who crave a sense of belonging, ‘ Human beings can’t help it: we need to belong. One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and to take from), a group of like minded people’ (Godin, 2009) People can never belong to too many tribes, we are in some ways insatiable for belonging, ‘ We want to belong to not just one tribe, it turns out, but to many. And if you give us tools and make it easy we’ll keep joining’ (Godin, 2009).