Reputation 2.0

Paul Harrison | March 2010

Corporate Social Networking : where online marketing, PR, communities, social recruiting connect
Advisory, Strategy, Training, Managed Services
@CarveConsulting

Reviews & Reputation
Drivers:
Open ID’s
EGC / UGC and Kudos
The Power of advocacy
Embracing Reputation 2.0 to Grow
Managing Negative Sentiment
Portable Content Strategies
APSCO

Brands are being defined by the voices of strangers

..and the New Rules of Marketing and PR

User Generated Content
Expert Generated Content

A Joined-up social experience.

Future of the Social Web – Forrester
Facebook, Twitter, Google, etc
Engendering “web wide conversations”

First Direct & Hyundai

Best Reputation Practice

“ Give your people the mic” - make your consultants front of mind, give them a platforms and the tools to become great advocates for your recruitment firm
Create the right choice architecture - what’s in it for me to write a good review of RecruitCo recruiter?
Embed tools ( Email, Rate us widgets, Yelp, Facebook “like”, Glassdoor etc)
Use advocates – clients, suppliers, candidates to tell your story
Be nice, be everywhere, be active
Have a great product ....

And managing social crisis scenarios

The Emu..
The Voice of God..
Enter the conversation
Process / People / Listening tools in place

Building reputation through content and conversations

A portable or distributed content strategy is about ensuring content is accessible to target audiences in all places and at all times.
It is also about recognising that different users access and use different tools in different ways.
It is about creating the broadest audiences for your exclusive content
It is enabling to audiences to “prosume” (produce & consume & collate) your content.
Ultimately, it is about creating a unique social voice, and making that voice resonate

Before the event

Pretty excited - just got my invite to the #futureleaders lunch at the IVY Thanks @RecruitCo http://bit.ly/Ajd321

Before the event

At the @RecruitCo #futureleaders lunch – just met @iboy – interesting discussion beckons.. http://www.twitpic.com/14tlyh

Before the event

RT@RecruitCo #futureleaders “Cash is King.. The board need a weekly – not monthly - view on cash flow” http://bit.ly/3euLd1

Agree #meme
Content created and pushed out to core platforms regularly
Use Bit.ly or similar to track links
Stakeholders embed content sharing tools
Build communities around core platforms
Regular analysis of ‘buzz’ and clicks

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Reputation 2.0

by Carve Consulting on Feb 27, 2010

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Reputation 2.0 — Presentation Transcript