0
Paul Harrison | March  2010
<ul><li>Corporate Social Networking : where online marketing, PR, communities, social recruiting connect </li></ul><ul><li...
<ul><li>Reviews & Reputation </li></ul><ul><li>Drivers: </li></ul><ul><li>Open ID’s </li></ul><ul><li>EGC / UGC and Kudos ...
 
<ul><li>Brands are being defined by the voices of strangers </li></ul>
 
 
 
 
 
<ul><li>..and the New Rules of Marketing and PR </li></ul>
<ul><li>User Generated Content </li></ul><ul><li>Expert Generated Content  </li></ul>
<ul><li>A Joined-up social experience.  </li></ul>
<ul><li>Future of the Social Web – Forrester  </li></ul><ul><li>Facebook, Twitter, Google, etc </li></ul><ul><li>Engenderi...
<ul><li>First Direct & Hyundai </li></ul>
 
 
 
 
 
 
 
 
<ul><li>Best Reputation Practice </li></ul>
<ul><li>“ Give your people the mic”  - make your consultants front of mind, give them a platforms and the tools to become ...
<ul><li>And managing social crisis scenarios </li></ul>
 
 
<ul><li>The Emu.. </li></ul><ul><li>The Voice of God.. </li></ul><ul><li>Enter the conversation </li></ul><ul><li>Process ...
 
Paul Harrison | March  2010
<ul><li>Building reputation through content and conversations  </li></ul>
<ul><li>A portable or distributed content strategy is about ensuring content is accessible to target audiences in all plac...
 
Before the event
Pretty excited -  just got my invite to the  #futureleaders  lunch at the IVY Thanks @RecruitCo  http://bit.ly/Ajd321
Before the event
At the @RecruitCo  #futureleaders  lunch – just met @iboy – interesting discussion beckons..  http://www.twitpic.com/14tlyh
Before the event
RT@RecruitCo  #futureleaders  “Cash is King.. The board need a weekly – not monthly -  view on cash flow”  http://bit.ly/3...
<ul><li>Agree #meme </li></ul><ul><li>Content created and pushed out to core platforms regularly </li></ul><ul><li>Use Bit...
Paul Harrison | March  2010
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Reputation 2.0

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Paul Harrison from corporate social networking specialists Carve Consulting presented "Reputation 2.0" to the APSCo membership: how do recruitment firms manage reputation in a connected world?

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  • Transcript of "Reputation 2.0"

    1. 1. Paul Harrison | March 2010
    2. 2. <ul><li>Corporate Social Networking : where online marketing, PR, communities, social recruiting connect </li></ul><ul><li>Advisory, Strategy, Training, Managed Services </li></ul><ul><li>@CarveConsulting </li></ul>
    3. 3. <ul><li>Reviews & Reputation </li></ul><ul><li>Drivers: </li></ul><ul><li>Open ID’s </li></ul><ul><li>EGC / UGC and Kudos </li></ul><ul><li>The Power of advocacy </li></ul><ul><li>Embracing Reputation 2.0 to Grow </li></ul><ul><li>Managing Negative Sentiment </li></ul><ul><li>Portable Content Strategies </li></ul>APSCO
    4. 5. <ul><li>Brands are being defined by the voices of strangers </li></ul>
    5. 11. <ul><li>..and the New Rules of Marketing and PR </li></ul>
    6. 12. <ul><li>User Generated Content </li></ul><ul><li>Expert Generated Content </li></ul>
    7. 13. <ul><li>A Joined-up social experience. </li></ul>
    8. 14. <ul><li>Future of the Social Web – Forrester </li></ul><ul><li>Facebook, Twitter, Google, etc </li></ul><ul><li>Engendering “web wide conversations” </li></ul>
    9. 15. <ul><li>First Direct & Hyundai </li></ul>
    10. 24. <ul><li>Best Reputation Practice </li></ul>
    11. 25. <ul><li>“ Give your people the mic” - make your consultants front of mind, give them a platforms and the tools to become great advocates for your recruitment firm </li></ul><ul><li>Create the right choice architecture - what’s in it for me to write a good review of RecruitCo recruiter? </li></ul><ul><li>Embed tools ( Email, Rate us widgets, Yelp, Facebook “like”, Glassdoor etc) </li></ul><ul><li>Use advocates – clients, suppliers, candidates to tell your story </li></ul><ul><li>Be nice, be everywhere, be active </li></ul><ul><li>Have a great product .... </li></ul>
    12. 26. <ul><li>And managing social crisis scenarios </li></ul>
    13. 29. <ul><li>The Emu.. </li></ul><ul><li>The Voice of God.. </li></ul><ul><li>Enter the conversation </li></ul><ul><li>Process / People / Listening tools in place </li></ul>
    14. 31. Paul Harrison | March 2010
    15. 32. <ul><li>Building reputation through content and conversations </li></ul>
    16. 33. <ul><li>A portable or distributed content strategy is about ensuring content is accessible to target audiences in all places and at all times. </li></ul><ul><li>It is also about recognising that different users access and use different tools in different ways. </li></ul><ul><li>It is about creating the broadest audiences for your exclusive content </li></ul><ul><li>It is enabling to audiences to “prosume” (produce & consume & collate) your content. </li></ul><ul><li>Ultimately, it is about creating a unique social voice, and making that voice resonate </li></ul>
    17. 35. Before the event
    18. 36. Pretty excited - just got my invite to the #futureleaders lunch at the IVY Thanks @RecruitCo http://bit.ly/Ajd321
    19. 37. Before the event
    20. 38. At the @RecruitCo #futureleaders lunch – just met @iboy – interesting discussion beckons.. http://www.twitpic.com/14tlyh
    21. 39. Before the event
    22. 40. RT@RecruitCo #futureleaders “Cash is King.. The board need a weekly – not monthly - view on cash flow” http://bit.ly/3euLd1
    23. 41. <ul><li>Agree #meme </li></ul><ul><li>Content created and pushed out to core platforms regularly </li></ul><ul><li>Use Bit.ly or similar to track links </li></ul><ul><li>Stakeholders embed content sharing tools </li></ul><ul><li>Build communities around core platforms </li></ul><ul><li>Regular analysis of ‘buzz’ and clicks </li></ul>
    24. 42. Paul Harrison | March 2010
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