Listening to the Conversation: Employer Brands and the Social Media

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The risks and opportunities of the social meda to employer brands. Paul Harrison, Managing Partner of Carve Consulting, presents at ONREC Game changing recruitment technology conference, Chicago.

The risks and opportunities of the social meda to employer brands. Paul Harrison, Managing Partner of Carve Consulting, presents at ONREC Game changing recruitment technology conference, Chicago.

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  • Hi, I am Paul Harrison from Carve Consulting. I am going to be spend the next few minutes looking at the threats and the opportunities afforded to brands by the new social media it seems like a lot of the sessions have been devoted to social media over the last couple of days i’ve tried to take in everything from those and distill them to give some real life examples – and 1-2 tangible action points.

Transcript

  • 1. Listening to the conversation Paul Harrison, Carve Consulting CarveConsulting.com Employer brands: the opportunities and threats of the social media
  • 2. “ BS Bingo” GENERATION Y BLOGOSPHERE NAKED CONVERSATIONS WIKI MILLENIALS FLAT WORLD CLUETRAIN MANIFESTO ENGAGEMENT DIALOGUE
  • 3. What are we talking about?
    • Blogs
    • Social Networks
    • Business Networks
    • Micro-blogs, Social bookmarks
    • Wikis, other participatory / user-generated media
  • 4. Why wouldn’t my organisation actively participate in the social media?
    • No one reads blogs anyway
    • I get enough applications, thanks very much
    • Facebook is blocked to our employees. What would be the point?
    • I don’t want my recruitment ads appearing on some neo-fascist blogs.
    • I haven’t got the budget or the time
    • All of the above reasons, plus another 100 there isn’t space to list?
  • 5. Why must my organisation actively participate in the social media? You’re already involved.
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14. Why is this stuff important ?
  • 15. Why is this stuff important ?
    • Your target audience is listening
    • The external perception of your organisation
    • Internal morale
    • Damage to your digital DNA
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21. Why is this stuff important ?
    • Your target audience is listening
    • The external perception of your organisation
    • Internal morale
    • Damage to your digital DNA
    • It’s the future
  • 22. What are some of the opportunities for my brand?
      • Create opportunities for the market to interact with your organisation ..
      • Engage potential candidates in dialogue..
      • Identify and nurture influencers and advocates ..
      • Build external talent communities..
      • Identify small problems ..
      • Listen and act to your existing employees..
      • Use targeted social media advertising..
      • Benefit from positive PR..
      • Use social media to improve SEO rankings..
      • Act globally ..
  • 23.
    • Start listening.
    The single most important thing you can start doing tomorrow?
  • 24.  
  • 25.  
  • 26.  
  • 27. Advanced social media tracking
  • 28.
    • Build a strategy
    And then?
  • 29.  
  • 30.  
  • 31.  
  • 32.
    • Build a strategy
    • Conversation not interruption
    • Be authentic
    • KPIs? Measure engagement
    • ... and then make it happen
    And then?
  • 33. In conclusion...
    • Risk is outweighed by opportunity
    • Develop an achievable roadmap
    • Listen, Learn, Engage at every opportunity
    • Be authentic
  • 34. Thanks for listening Slideshare.com/CarveConsulting CarveConsulting.com/blog LinkedIn.com/in/PaulHarrison Twitter.com/CarveConsulting