Listening to the conversation Paul Harrison, Carve Consulting CarveConsulting.com Employer brands: the opportunities and threats of the social media

“ BS Bingo” GENERATION Y BLOGOSPHERE NAKED CONVERSATIONS WIKI MILLENIALS FLAT WORLD CLUETRAIN MANIFESTO ENGAGEMENT DIALOGUE

What are we talking about? Blogs Social Networks Business Networks Micro-blogs, Social bookmarks Wikis, other participatory / user-generated media

Blogs

Social Networks

Business Networks

Micro-blogs, Social bookmarks

Wikis, other participatory / user-generated media

Why wouldn’t my organisation actively participate in the social media? No one reads blogs anyway I get enough applications, thanks very much Facebook is blocked to our employees. What would be the point? I don’t want my recruitment ads appearing on some neo-fascist blogs. I haven’t got the budget or the time All of the above reasons, plus another 100 there isn’t space to list?

No one reads blogs anyway

I get enough applications, thanks very much

Facebook is blocked to our employees. What would be the point?

I don’t want my recruitment ads appearing on some neo-fascist blogs.

I haven’t got the budget or the time

All of the above reasons, plus another 100 there isn’t space to list?

Why must my organisation actively participate in the social media? You’re already involved.

Why is this stuff important ?

Why is this stuff important ? Your target audience is listening The external perception of your organisation Internal morale Damage to your digital DNA

Your target audience is listening

The external perception of your organisation

Internal morale

Damage to your digital DNA

Why is this stuff important ? Your target audience is listening The external perception of your organisation Internal morale Damage to your digital DNA It’s the future

Your target audience is listening

The external perception of your organisation

Internal morale

Damage to your digital DNA

It’s the future

What are some of the opportunities for my brand? Create opportunities for the market to interact with your organisation .. Engage potential candidates in dialogue.. Identify and nurture influencers and advocates .. Build external talent communities.. Identify small problems .. Listen and act to your existing employees.. Use targeted social media advertising.. Benefit from positive PR.. Use social media to improve SEO rankings.. Act globally ..

Create opportunities for the market to interact with your organisation ..

Engage potential candidates in dialogue..

Identify and nurture influencers and advocates ..

Build external talent communities..

Identify small problems ..

Listen and act to your existing employees..

Use targeted social media advertising..

Benefit from positive PR..

Use social media to improve SEO rankings..

Act globally ..

Start listening. The single most important thing you can start doing tomorrow?

Start listening.

Advanced social media tracking

Build a strategy And then?

Build a strategy

Build a strategy Conversation not interruption Be authentic KPIs? Measure engagement ... and then make it happen And then?

Build a strategy

Conversation not interruption

Be authentic

KPIs? Measure engagement

... and then make it happen

In conclusion... Risk is outweighed by opportunity Develop an achievable roadmap Listen, Learn, Engage at every opportunity Be authentic

Risk is outweighed by opportunity

Develop an achievable roadmap

Listen, Learn, Engage at every opportunity

Be authentic

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