Listening to the conversation Paul Harrison, Carve Consulting CarveConsulting.com Employer brands: the opportunities and t...
“ BS Bingo”  GENERATION Y BLOGOSPHERE NAKED  CONVERSATIONS WIKI  MILLENIALS  FLAT WORLD  CLUETRAIN  MANIFESTO  ENGAGEMENT ...
What are we talking about? <ul><li>Blogs  </li></ul><ul><li>Social Networks  </li></ul><ul><li>Business Networks </li></ul...
Why  wouldn’t  my organisation actively participate in the social media?  <ul><li>No one reads blogs anyway </li></ul><ul>...
Why  must  my organisation actively participate in the social media?  You’re already involved.
 
 
 
 
 
 
 
 
Why is this stuff  important ?
Why is this stuff  important ?  <ul><li>Your target audience is listening  </li></ul><ul><li>The external perception of yo...
 
 
 
 
 
Why is this stuff  important ?  <ul><li>Your target audience is listening  </li></ul><ul><li>The external perception of yo...
What are some of the  opportunities  for my brand? <ul><ul><li>Create opportunities for the market to interact with your o...
<ul><li>Start  listening.  </li></ul>The single most important thing you can start doing tomorrow?
 
 
 
Advanced social media tracking
<ul><li>Build a  strategy  </li></ul>And then?
 
 
 
<ul><li>Build a  strategy </li></ul><ul><li>Conversation  not interruption  </li></ul><ul><li>Be  authentic  </li></ul><ul...
In conclusion...  <ul><li>Risk is outweighed by  opportunity   </li></ul><ul><li>Develop an  achievable roadmap </li></ul>...
Thanks for listening Slideshare.com/CarveConsulting  CarveConsulting.com/blog LinkedIn.com/in/PaulHarrison Twitter.com/Car...
Upcoming SlideShare
Loading in...5
×

Listening to the Conversation: Employer Brands and the Social Media

3,001
-1

Published on

The risks and opportunities of the social meda to employer brands. Paul Harrison, Managing Partner of Carve Consulting, presents at ONREC Game changing recruitment technology conference, Chicago.

Published in: Business, Technology
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,001
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
219
Comments
0
Likes
7
Embeds 0
No embeds

No notes for slide
  • Hi, I am Paul Harrison from Carve Consulting. I am going to be spend the next few minutes looking at the threats and the opportunities afforded to brands by the new social media it seems like a lot of the sessions have been devoted to social media over the last couple of days i’ve tried to take in everything from those and distill them to give some real life examples – and 1-2 tangible action points.
  • Listening to the Conversation: Employer Brands and the Social Media

    1. 1. Listening to the conversation Paul Harrison, Carve Consulting CarveConsulting.com Employer brands: the opportunities and threats of the social media
    2. 2. “ BS Bingo” GENERATION Y BLOGOSPHERE NAKED CONVERSATIONS WIKI MILLENIALS FLAT WORLD CLUETRAIN MANIFESTO ENGAGEMENT DIALOGUE
    3. 3. What are we talking about? <ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Business Networks </li></ul><ul><li>Micro-blogs, Social bookmarks </li></ul><ul><li>Wikis, other participatory / user-generated media </li></ul>
    4. 4. Why wouldn’t my organisation actively participate in the social media? <ul><li>No one reads blogs anyway </li></ul><ul><li>I get enough applications, thanks very much </li></ul><ul><li>Facebook is blocked to our employees. What would be the point? </li></ul><ul><li>I don’t want my recruitment ads appearing on some neo-fascist blogs. </li></ul><ul><li>I haven’t got the budget or the time </li></ul><ul><li>All of the above reasons, plus another 100 there isn’t space to list? </li></ul>
    5. 5. Why must my organisation actively participate in the social media? You’re already involved.
    6. 14. Why is this stuff important ?
    7. 15. Why is this stuff important ? <ul><li>Your target audience is listening </li></ul><ul><li>The external perception of your organisation </li></ul><ul><li>Internal morale </li></ul><ul><li>Damage to your digital DNA </li></ul>
    8. 21. Why is this stuff important ? <ul><li>Your target audience is listening </li></ul><ul><li>The external perception of your organisation </li></ul><ul><li>Internal morale </li></ul><ul><li>Damage to your digital DNA </li></ul><ul><li>It’s the future </li></ul>
    9. 22. What are some of the opportunities for my brand? <ul><ul><li>Create opportunities for the market to interact with your organisation .. </li></ul></ul><ul><ul><li>Engage potential candidates in dialogue.. </li></ul></ul><ul><ul><li>Identify and nurture influencers and advocates .. </li></ul></ul><ul><ul><li>Build external talent communities.. </li></ul></ul><ul><ul><li>Identify small problems .. </li></ul></ul><ul><ul><li>Listen and act to your existing employees.. </li></ul></ul><ul><ul><li>Use targeted social media advertising.. </li></ul></ul><ul><ul><li>Benefit from positive PR.. </li></ul></ul><ul><ul><li>Use social media to improve SEO rankings.. </li></ul></ul><ul><ul><li>Act globally .. </li></ul></ul>
    10. 23. <ul><li>Start listening. </li></ul>The single most important thing you can start doing tomorrow?
    11. 27. Advanced social media tracking
    12. 28. <ul><li>Build a strategy </li></ul>And then?
    13. 32. <ul><li>Build a strategy </li></ul><ul><li>Conversation not interruption </li></ul><ul><li>Be authentic </li></ul><ul><li>KPIs? Measure engagement </li></ul><ul><li>... and then make it happen </li></ul>And then?
    14. 33. In conclusion... <ul><li>Risk is outweighed by opportunity </li></ul><ul><li>Develop an achievable roadmap </li></ul><ul><li>Listen, Learn, Engage at every opportunity </li></ul><ul><li>Be authentic </li></ul>
    15. 34. Thanks for listening Slideshare.com/CarveConsulting CarveConsulting.com/blog LinkedIn.com/in/PaulHarrison Twitter.com/CarveConsulting
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×