IMO - Day of the Seafarer

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  • 1. July 2011
  • 2.  500+ new followers 300+ tweets sent 1700 clicks on links in tweets 500,000+ reach for “seayfarerday” 1M + impressions
  • 3.  2000+ new “likes” 200,000 + post views 6000+ active users
  • 4.  5000+ views on Seafarerday Youtube channel 3000+ views on Seafarer Flickr channel
  • 5.  Downloadable toolkits for bloggers/organizations Social Media widgets
  • 6. "Social media provides us with the opportunity to spark updialogues with people from around the world, thus generatingreal conversations on a given topic and bringing forwardimportant causes to new audiences. In our case, paying tribute tothe worlds 1.5 million seafarers for the unique role andcontribution to the well-being of the general public.“ Ashok Mahapatra, Head, Maritime Training and Human Element Section, Maritime Safety Division at the IMO