How organisations can survive and thrive in a web 2.0 world

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Paul Harrison, Managing Partner of Carve Consulting (http://www.CarveConsulting.com) was invited to speak at CSN 09 (http://www.csnconference.nl/), alongside the likes of Jeremiah Owyang, Senior Analyst, Forrester Research in Amsterdam 2009. The theme was "The Social Company" and Paul looked at how organisations can survive and thrive in a web 2.0 world. He also proposed "Ten ideas for today (or tomorrow)" - 10 practical ideas that delegates could take back into their businesses, from investing in social media listening platforms to hiring a Twintern.

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How organisations can survive and thrive in a web 2.0 world

  1. 1. How organisations can survive & thrive in a web 2.0 world.. ..And ten ideas to take your company social today (or tomorrow) Paul Harrison
  2. 2. Where are these conversations taking place? • Blogs • Social Networks • Business Networks • Micro-blogs, Social bookmarks • Communities • Wikis, other participatory / user-generated media • Virtual Worlds
  3. 3. Why wouldn’t my organisation actively participate in the social media? • No one reads blogs anyway • I get enough applications, thanks very much • Hyves and Facebook are blocked to our employees. What would be the point? • I don’t want my product or recruitment ads appearing on inappropriate personal pages • I haven’t got the budget or the time to manage this • All of the above reasons, plus another 100 there isn’t space to list...
  4. 4. Why must organisations actively participate? You’re already involved
  5. 5. Case study – Morrisons • At least 15,000 employees (or ex-employees) members of Morrisons’ Facebook groups – reach of 0.25 million • Vast majority of content inappropriate / at odds with employer brand proposition
  6. 6. Why do these conversations matter? • Brand image • Internal morale / encouraging the right behaviours • Damage to your digital DNA
  7. 7. Why do these conversations matter? • Your brand is being defined by people external to your organisation • Customers and Candidates are using social spaces to validate your brand proposition
  8. 8. Case study – Virgin Atlantic
  9. 9. Why are social spaces important? • They offer us unprecedented opportunities to build rich relationships with existing customers, new customers, engage existing employees and reach out to new talent. • It’s the future
  10. 10. 10 ideas for tomorrow (or the day after)
  11. 11. 1. Start Listening • Variety of free & paid-for tools out there • Identify possible environments • Consider the context of what you’re hearing
  12. 12. 2. Get involved. Now.
  13. 13. 3. Claim your name
  14. 14. 4. Hire a ‘Twintern’
  15. 15. 5. Follow, don’t lead
  16. 16. 6. Social comes from the bottom up.. • Access • Guidelines • Tools • Trust Authenticity is the key...
  17. 17. 7. Get ready to say the hardest word
  18. 18. 8. Crowd source
  19. 19. 9. Review your PR
  20. 20. 10. Think mobile
  21. 21. In conclusion: • Develop an achievable roadmap and what happens if.. scenarios • Trust your people • Be authentic • Believe in Dialogue
  22. 22. Thanks for listening find us here: * CarveConsulting.com/blog * Slideshare.net/CarveConsulting * LinkedIn.com/in/PaulHarrison * Twitter.com/CarveConsulting

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