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Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
Sesi 1 seminar aji_2012_enda
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Sesi 1 seminar aji_2012_enda

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Presentasi Enda Nasution pada Seminar Jurnalisme dan Media AJI Indonesia, 12 Juli 2012.

Presentasi Enda Nasution pada Seminar Jurnalisme dan Media AJI Indonesia, 12 Juli 2012.

Published in: Technology, News & Politics
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  • 1. Perspektif Media Sosialmelihat MediaEnda NasutionPrepared by SalingSilang.com
  • 2. My Information• Enda Nasution – Personal blog: http://enda.goblogmedia.com – Twitter: http://twitter.com/enda – Facebook: http://facebook.com/endanasution – Email: enda@salingsilang.com• Non practicing Civil Engineer with 6 year old son• Blogging since 2001, 1st chairman to Pesta Blogger 2007• Technical Advisor Inmark Digital (2009 – now)• Managing Director of SalingSilang.com, Indonesian Social Media Platfom (2011 – now)
  • 3. Salingsilang.com 2011Social Media Timeline
  • 4. Source: Business Measurment Intelegence, Indonesia Telecommunication Report Q2 2011
  • 5. 19 million twitter accounts
  • 6. Twitter Heat Map: http://aworldoftweets.frogdesign.com/ 3rd most active countryTwitterTwitter started in 2006 as a micro blogging service (140 characters) that no onereally understands. Indonesian started to paid attention to Twitter in 2010, 4 yearsafter the service is available.Currently, it is estimated that Indonesian produce around 15% of all tweetsglobally, making Indonesia the 3rd largest tweets producers after Brazil and USA.
  • 7. 18,00% Indonesian does not stop tweeting 16,00% 14,00% 12,00% 10,00%Tweets 8,00% 6,00% 4,00% 2,00% 0,00% Monday Tuesday Wednesday Thursday Friday Saturday Sunday Avg. 1,340,950 tweets/day Avg. 196,972 account/day Hourly tweets of Indonesian users 2011 Source: SalingSilang.com Engine, Indonesian Twitter Users 2011 http://salingsilang.com
  • 8. 7,00% Peak Hours6,00% 7pm-10pm5,00%4,00%3,00%2,00%1,00%0,00% Avg. 55,873 tweets/hour Avg. 8,207 account/hour Hourly tweets of Indonesian users 2011 Source: SalingSilang.com Engine, Indonesian Twitter Users 2011 http://salingsilang.com
  • 9. 15,37% 10,01% 10,01% Check out Indonesia live tweets map at 9,44% 9,26% 8,96% http://salingsilang.com/petatwit 7,99% 7,22% 5,43% 5,12% 3,14% 3,09% 1,06% 0,99% 0,65% 0,52% 0,31% 0,30% 0,17% 0,16% 0,15% Top cities in Indonesia that tweets Source: SalingSilang.com Engine, Indonesian Twitter Users 2011 http://salingsilang.com
  • 10. SalingSilang Twitter Trends 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 – Word Cloud created with Wordle.net http://salingsilang.com
  • 11. June 2011Source:SalingSilang.comEngine, IndonesianTwitter Users H1 2011
  • 12. TrendsSource:SalingSilang.comEngine, IndonesianTwitter Users H1 2011
  • 13. • ÜberSocial 37,93%• Twitter for BlackBerry® 10,11% API Apps; 0,92%• Other 8,65%• web 8,55%• Snaptu 5,15% Web; 12,10%• m.tweete.net 3,59%• TweetDeck 3,59%• TuiTwit 3,13%• Mobile Web 1,96%• Sweet As Revenge 0,95% Mobile; 86,98%Choice of Twitter Platform: Jan - Jun 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
  • 14. 42,272,040 4th globallyFacebookFacebook takes Indonesia by the storm in 2009 even though that the service isavailable since 2006. Propelled by social issues that brewing on facebook andpickup up by traditional media, Facebook Indonesian users went from below 1musers in Jan 2009 to 19m users in Dec 2009Currently Indonesian is the 2nd largest Facebook users in the world
  • 15. The 1st and only IndonesianFacebook Page DirectoryCategorized and track the most popularIndonesian Facebook Pagehttp://fbdir.salingsilang.com
  • 16. Rebranded to ON|OFF in 201120+ bloggingcommunities 4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 OctBlogger / BloggingIndonesian bloggers has been around since early 2000. There’s limited data aboutIndonesia Blogosphere other than that there are about 20+ active bloggingcommunities and Indonesian Bloggers has an annual blogging conference since2007, “Pesta Blogger”
  • 17. The Biggest IndonesianBlogger Directoryhttp://blogdir.salingsilang.com
  • 18. Why are we so active? - Free Press and Freedom of Self Expression- More affordable access + Positive economic growth (GDP $3000) - Sense of community and important priority on relationship (friends and families)
  • 19. Type of Links on Twitter Games News 30% 40%Information, issues and factstrigger most of Url Sharethe conversations 30% What is happening -Information overload on Social Media -Public are looking for accurate & credible information-Brand name media, is an easy shortcut to credibility problem
  • 20. Media Organization and JournalistsGood at and provides:Broadcast Investigate Accuracy Credibility Validation
  • 21. Social Media Additional Roles Pressure Campaigning Organizing Groups• Issue based • Increase • Spreading• Influence awareness issues Media • Ask for • Multiple cities• Influence the participations activities influencers • Fundraising • Offline actions • Concrete Goal • Even protests
  • 22. Social Media: Conversation Tracking http://www.sxindeks.com
  • 23. Where is your audience Who are theySocial Media: Conversation Tracking
  • 24. Mainstream Media Social Media Journalistic Function Reporting Function Fact based Conversation/Opinion basedAccuracy, Validity, Credibility Provides basic infoUse Social Media as Sources Where trends started Broadcast to Non-Online Limited to Online Users Trigger conversations Monitor & Corrects
  • 25. What is next?A hybrid media?Terima kasih!Enda Nasution Personal blog: http://enda.goblogmedia.com Twitter: http://twitter.com/enda Email: enda@salingsilang.com

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