Social Media


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Brands engaging with consumers in a personal and cost-effective way.

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  • Customer Service/Support: In a B2C environment your customers sometimes need to get in touch with your company. In the past this communication was restricted to letters, emails or telephone. Now there’s also Twitter and Facebook plus many others and more to follow. There is no doubt people will try to get in touch through online methods. It’s best to be prepared, develop a clear strategy, set up guidelines and make sure you have a good social media management tool or app to deal with this challenge.PR: Follow up on your online reputation. What are people saying about you on social media, on blogs and forums, in comments on news articles about your company?Sales: You can often find new sales leads online. People who are looking for a service or products like the one your company offers, people who are displeased with your competitors’ service or products(i.e. Linked In) for the B2B side, as well as for the B2C - consumers/shoppers (i.e. Facebook and/or Pinterest).Purchasing: Many larger companies even have their Purchasing Departments involved in Social Media, encouraging their buyers to research new products or brands before committing to list. Marketing and Communication: Marketing campaigns are no longer restricted to traditional media. Sometimes there’s a combination, sometimes campaigns are purely focused on social media. The big advantage with social media is that you can easily track people’s opinions about the campaign, as well as the results it has on your sales and reputation. All you have to do: monitor the campaign!  Apart from following up on campaigns, marketers can also do their research work on social media. Using either a monitoring tool for market research or even simply conducting a Poll for feedback. As you can see, there are so many different departments that benefit from the use of social media. No doubt there are many more business goals you can fulfill, besides the ones already listed.  Using social media is part of everyone's future.  It is just something you have to get used to and begin to engage with at some point.  Don’t think of it as extra work. Think of it as another way of doing business and engaging with your customers.
  • These numbers show that Facebook is still the most frequently checked website on the Internet! The chances that our clients’ customers are there is very high, and that means that they should be there too.Top SitesThe top 500 sites on the web according to (Web Information Company) A social utility that connects people, to keep up with friends, upload photos, share links and ... MoreSearch Enables users to search the world's information, including webpages, images, and videos. Offers... MoreSearch YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your... MoreSearch AnalyticsAudience4Yahoo! A major internet portal and service provider offering search results, customizable content, cha... MoreSearch The leading Chinese language search engine, provides "simple and reliable" search exp... MoreSearch A free encyclopedia built collaboratively using wiki software. (Creative Commons Attribution-Sh... MoreSearch AnalyticsAudience7Windows Search engine from Microsoft.Search China's largest and most used Internet service portal owned by Tencent, Inc founded in Nov... MoreSearch Social networking and microblogging service utilising instant messaging, SMS or a web interface.Search seeks to be Earth's most customer-centric company, where customers can find and disc... MoreSearch  Search AnalyticsAudience12Google Indian version of this popular search engine. Search the whole web or only webpages from India.... MoreSearch Launched in 2003, Taobao Marketplace ( is the leading consumer-to-consumer (C2C)... MoreSearch A networking tool to find connections to recommended job candidates, industry experts and busin... MoreSearch AnalyticsAudience
  • Twitter is becoming an extension of public conversation and how people are finding value in this conversation.Source for Top Social Networking Sites: – Stands for Application Programming Interface - (i.e. ready-made code) provided by a third party that allows you to access features of their system/software/device in your own programs
  • An API is a way for website or service to talk to another website or service. APIs let you mix information and media from other services into your own site or application.API stands for ‘application programming interface’
  • #4.VK | Alexa World ranking: 38 | Estimated members: Over 100 millionVK (previously labeled as VKontakte) is a Russian social network.It was launched on September 2006 at the same time when Facebook was officially opened to all persons over 13 years.It gained popularity through the success in the Soviet countries, where VK is the number one social network.According to Alexa, VK is the third most visited site in Belarus, Russia and Ukraine, preceded only by Google and Yandex (the most popular search engine in Russia).After a year in which the registration was by invitation only, VK reopens to all in February 2012, registering a rise that led it to compete with the currently most popular social networks.VK is available in 70 different language.
  • Instagram is a free application for iPhone or Android that lets people take photos, apply filters to change the look of the photos and then share them (it is a mobile only application). Users can share them on Instagram while also choosing to share them to Facebook, Twitter, Tumblr and Foursquare.# 1 For example, as of this writing:#BestBuy: 13,361 photos#Sharpie: 69,402 photos#Skittles: 68,924 photos#Samsung*: 113,723 photos#Jeep*: 127,464 photosYou can discover photos either in the Instagram app itself, under Explore > Hashtags or in one of the websites that provides an online version of Instagram, like Webstagram or Statigram.Like most communities, blatant self-promotion is ineffective on Instagram. In fact, Instagramactively discourages it. This doesn’t mean you can’t show pictures of your product and your product in use. Just make them interesting so they can work for you.Promote your account the way you promote your other channels. Just like you link to your Facebook and Twitter profiles, promote your Instagram profile.
  • - Top social networking sitesGoogle Plus6.GooglePlus | Estimated members: over 100 millionBeing a sub domain of Google, it is difficult to do a traffic analysis with traditional indicators (Alexa, Quantcast, Compete) but we can not ignore it.It had an explosive growth during October 2011.If you are a user of Google+, you might want to know that you’re also a member of Orkut, the old social network owned by Google.According to the Top social networking sites ranking10.MySpace | Alexa World ranking: 169 | Estimated members: 25 millionIt is an aged social network that still ranks well, even if their earnings drops and News Corp. sold it.Several years ago it was a leader, now it’s dropped out of top 5 social networking sites.Like Facebook also generates revenue through advertising, which is easily optimized thanks to the information that users write themselvesJustin Timberlake in one of main investors in MyspaceTop social networking sites15.CafeMom | Alexa World ranking: 1197 | Estimated members: not availableIt is an ad-supported social networking site which is specifically targeted at mothers and mothers to be.It was founded in 2006 by Andrew Shue and Michael Sanchez.Within one year of its launch, CafeMom became the most trafficked website for women (by page views) on the Internet, according to comScore.CafeMom gets more than 8 million unique visitors a month, accounting for over 140 million page views.Based in New York City, the company has about 110 employees.CafeMom is owned by privately held CMI Marketing.Top social networking sitesYouTube – is more of a tool to link Videos through. iTunes is expanding from just music to recorded Free Podcasts that you can share.Top 5 Most Popular Social Networking Sites | August 2012Here are the 5 Most Popular Social Networking Sites as derived from our eBizMBA Rank which is a constantly updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast. "*#*" Denotes an estimate for sites with limited Compete or Quantcast data. 1 | Facebook2 - eBizMBA Rank |750,000,000 - Estimated Unique Monthly Visitors |2 - Compete Rank |2 - Quantcast Rank |2 - Alexa Rank.Most Popular Social Networking Websites | Updated 8/15/2012 | eBizMBA2 | Twitter13 - eBizMBA Rank |250,000,000 - Estimated Unique Monthly Visitors |24 - Compete Rank |5 - Quantcast Rank |9 - Alexa Rank.Most Popular Social Networking Websites | Updated 8/15/2012 | eBizMBA3 | LinkedIn27 - eBizMBA Rank |110,000,000 - Estimated Unique Monthly Visitors |44 - Compete Rank |23 - Quantcast Rank |14 - Alexa Rank.Most Popular Social Networking Websites | Updated 8/15/2012 | eBizMBA4 | MySpace84 - eBizMBA Rank |70,500,000 - Estimated Unique Monthly Visitors |51 - Compete Rank |62 - Quantcast Rank |138 - Alexa Rank.Most Popular Social Networking Websites | Updated 8/15/2012 | eBizMBA5 | Google Plus+95 - eBizMBA Rank |65,000,000 - Estimated Unique Monthly Visitors |*NA* - Compete Rank |*NA* - Quantcast Rank |*NA* - Alexa Rank.Most Popular Social Networking Websites | Updated 8/15/2012 | eBizMBA
  • Keep it short - A study by Buddy Media showed that posts 80 characters or less in length receive 27% higher engagement rates. However this doesn’t mean you shouldn’t Experiment with longer content -Facebook increased the maximum update size from 420 characters to 5,000 characters, try writing a “mini-blog post! So long as the content is timely, relevant and helpful, you stand a greater chance of getting lots of shares.Make it quick and easy for fans to engage – Ask simple closed questions, conduct pollsAlways tell your fans exactly what to do next. Ending a post with the instruction to “Go Ahead Share This” or “Like this post” on Facebook usually results in a markedly higher number of Likes or Shares! The #1 reason fans Like a brand on Facebook is to get access to exclusive content, promotions, and deals. So, give your fans privileged content that makes them feel special.Address your fans by name whenever possible, and respond to their comments one-on-one.Humanize your brand – Let your fans see the real you and the people behind the brand – get involved with CharityUse images whenever possible to grab attention - But, don’t necessarily use an image on every single post; keep it interesting by mixing in links, videos, questions (app), and text only updates.
  • Networking with people/ supporters of your brand to get them to help spread the word – Word of Mouth Advertising….
  • People are going to talk about your brand, whether you are actively involved in those conversations or not. So why not take some control over how you are perceived and engage through Social Media.CONVERSATIONAL. Sustainability branding is more effective as two-way conversation rather than one-way communication. Honesty and transparency will go a long way with consumers.Disclosing what you're doing well and what you could be doing better will instill trust.. This kind of disclosure creates trust, and trust breeds loyalty. Inviting consumers to participate in a conversation about your process will further strengthen the brand/consumer relationship.
  • Social Media

    1. 1. SOCIAL MEDIABrands engaging with consumers in a personaland cost-effective way.Inspiration, Thoughts & Compiled Stats by: Shelley Cartercopyright © 2012
    2. 2. WHAT DO YOU HOPE TO ACCOMPLISH FROMENGAGING IN SOCIAL MEDIA? oCustomer Service oPR oSales oPurchasing oMarketing Research, Execution, & Monitor
    3. 3. FACEBOOK  955 million monthly users  852 million daily logins (25% log in five times a day according to Edison Research)  72% of marketers plan to increase their use of Facebook marketing in 2012 (according to Social Media Marketing Industry Report)  54% of users access Facebook via mobile (according to Socialbakers)  More than half of mobile users visit Facebook dailyInteresting Fact: #1.Facebook* | Alexa World ranking: Traffic Rank #2 only topped by Google| Estimated members: over 900 millionIt is the best known social network, it is also the second place of the most visited sites in the world according to Alexa. In some countries(Algeria, Mexico, Indonesia, Argentina, Egypt, Pakistan, Malaysia, Manila, Nigeria, Colombia, Greece and Turkey) Facebook proves to be the most visitedsite, surpassing Google, Yahoo and YouTube. Facebook was launched on 2004 but the domain was registered by someone else back in 1997.
    4. 4. TWITTER Twitter for Marketing Today Is all about sharing, listening & research. Why is Twitter still important to businesses and what’s different?  Brands need to consider Twitter as an information network instead of a social network. Being referred to as a “human seismograph,” Twitter is both an inbound and outbound tool that can give you the information you need to execute successful business strategies. At any moment what has our attention. Get Insights, Trends (public conversations) – platform for shared experiences – interactive and live – real time/ fast paced /messages often have a very short life span What can marketers learn from the statistics available on Twitter? Twitter provides access to its own API so that people can get statistics they need for incredible analysis. Here are some current Twitter stats:  175 million tweets daily  20% of Americans who use the web also use Twitter  8% are active every day on TwitterInteresting Fact: #2.Twitter | Alexa World ranking: 9 | Estimated members: over 490 million. Do you know that the domain was recorded over 6years before the birth of Twitter Inc.?
    6. 6. LINKEDIN What is LinkedIn best used for?  Business Development/Marketing/Sales (B2B)  SEO  Career Management/Personal Branding/Resumes  Job Search/Recruiting  Grow your network/ Keep in Touch  Organizing & Extending Groups (Share Knowledge & Member Support)Interesting Fact: #3.Linkedin | Alexa World ranking: 12 | Estimated members: 175 millionIt is the most visited business related social networking website, it’s also in the top 20 most visited website in the world according to Alexa Ranking.It ranks 12th in the world, and it’s on top10 in several countries (Netherlands,Ireland,India,Denmark,SouthAfrica,Pakistan,Belgium,Israel )
    7. 7. PINTEREST Why Pinterest?  Pinterest is the third most popular social network in the U.S. in terms of traffic.  Pinterest has accumulated 14.9 million users as of July 2012.  Pinterest is retaining and engaging users as much as 2- 3 times more efficiently than Twitter was at a similar time in its history.  Over 80% of pins are repins, demonstrating the tremendous “virality” at work in the Pinterest community.  Pinterest accounted for 3.6% of referral traffic as of January 2012.  Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter.Interesting Fact: #5.Pinterest | Alexa World ranking: 40 | Estimated members: Over 14 millionIt is a newer social networking site and growing fast. Although it is a social network with membership based on invitations, Pinterest is the rising star of 2012 andit is already in the Top20 in USA.
    8. 8. INSTAGRAM – ONE TO WATCH 5 ways to grow your presence on Instagram: #1: Discover how you are pictured as a company - Part of joining any community is listening first. #2: Create and promote your account –Instagram doesn’t have brand pages yet, but they’re not prohibited. #3: Use Instagram as your default photo app - Since sharing Instagram photos on Facebook and Twitter is so easy, use Instagram as your camera app when you take pictures for your brand. #4: Aggregate your content - Instagram has an API, so any programmer can easily pull Instagram pictures into other assets to aggregate them and display them any number of ways. #5: Host events or promotions for your community – Social Promotions can be great ways to grow communities or increase brand awareness. Instagram is no exception. The Tiffany True Love Pictures contest is just one example of a brand running a promotion on this platform. Running a promotion can be as simple as asking your fans to use a specific hashtag to have their photos reviewed.Interesting Facts: Instagram was the smartphone photo sharing tool of choice long before its acquisition by Facebook and the release of an Android version.And it’s growing faster than ever. Instagram is proving particularly popular among consumer brands, not least because it’s enjoyed the greatest growth rate interms of users. The iPhone-only app garnered 100,000 registrations in its first week; by week 10, 1 million users had signed up for the service. At present, theplatform has about 2 million registered (although not necessarily active) users, who upload around 290,000 photos per day - This all according to a recentAugust 2012 Social Media Examiner Report.
    9. 9. OTHER NOTABLES…Google+ If you want to improve your search engine optimization - Embracing Google+ should be on your short list of activities.  Experts continue to debate whether Google+ has the power to last beyond Google’s previous attempts at entering the social networking realm. It sits at #6  But one thing is clear: Google+ is making its presence known in Google search results now MySpace | Alexa World ranking: 169 | Estimated members: 25 million It is an aged social network that still ranks well at #10, even if their earnings drops and News Corp. sold it. Several years ago it was a leader, now it’s dropped out of top 5 social networking sites. Like Facebook also generates revenue through advertising, which is easily optimized thanks to the information that users write themselves. Justin Timberlake in one of main investors in Myspace CafeMom | Alexa World ranking: 1197 | Estimated members: not available It is an ad-supported social networking site which is specifically targeted at mothers and mothers to be sits at #15. It was founded in 2006 by Andrew Shue and Michael Sanchez. Within one year of its launch, CafeMom became the most trafficked website for women (by page views) on the Internet, according to comScore. CafeMom gets more than 8 million unique visitors a month, accounting for over 140 million page views. Based in New York City, the company has about 110 employees. CafeMom is owned by privately held CMI Marketing.
    10. 10. STRATEGYContent - Plan for what you’re going to talk about.Promotion - How are you going to continually increase your fan base?Engagement - How will you respond and build community?Conversion - How will you turn your followers into customers?
    11. 11. TIPS ON CONTENT:TAP INTO PASSIONS & ENGAGE Focus on the unique personality of your community to determine what type of messaging or content they’ll respond to with the greatest enthusiasm.  Try to keep it short  Make it quick and easy for fans to engage  Always tell your fans exactly what to do next.  Give fans privileged content  Address your fans by name  Humanize your brand  Use images
    12. 12. PROMOTE YOUR ONLINE COMMUNITIESDrive Traffic & Encourage Engagement Online Advertising (i.e. Promoted Posts, Facebook Ads, Google Ads) Sharing Tools (Social Share Buttons, Recommends Bar or Box, Like Buttons or Box) Blogger Engagement (partner with strong voices that can help spread the word about your brand) In-Store POS, Merchandisers On Package Traditional Media (Direct Mail/Print, TV, Billbo ard, Radio)
    13. 13. SOCIAL NETWORKING – SHOULDN’T BELIMITED TO JUST ONLINE PLATFORMSCost effective guerrilla marketing techniques - Take your message to the streets & engage. Event Marketing Active Brand Ambassador Teams Sampling
    14. 14. ‘WHAT IS THE PURPOSE OF SOCIAL MEDIA?’ Branding  Make people feel good about the brand, gain trust, credibility, connection and let them share what they think. Sales  Tell the world why your brand is different and connect/engage with your customers in a human way.  Make them want to purchase your products/services because of how you are positioned.
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