Top 10 Reasons Podcasts Fail

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Each week, hundreds of new podcasts begin life, but most will never make it to their fifth episode. Learn why podcasts fail, and how to avoid a similar fate.

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Top 10 Reasons Podcasts Fail

  1. 1. Top 10 Reasons Podcasts Fail (and how to avoid a similar fate.)
  2. 2. <ul><li>@carterharkins </li></ul>
  3. 3. Podcast FACTS: <ul><li>Hundreds of new podcasts start every week* </li></ul><ul><li>Vast majority will not make it to their fifth episode.* </li></ul><ul><li>#1 reason cited by ex-podcasters: TIME. </li></ul><ul><li>#2 reason: NO GROWTH IN AUDIENCE SIZE </li></ul><ul><li>#3 reason: COMPLEXITY </li></ul><ul><li>(*source: Podcast Pickle) </li></ul>
  4. 4. Top 10 Podcast Killers <ul><li>Poor top-level show concept. </li></ul><ul><li>Impatience with rate of growth. </li></ul><ul><li>Inconsistency of releases. </li></ul><ul><li>Too slick or marketingishy. </li></ul><ul><li>Failure to seek audience involvement. </li></ul><ul><li>Too many technical roadblocks. </li></ul><ul><li>Poor quality recording. </li></ul><ul><li>Overt sales agenda. </li></ul><ul><li>Corporate Culture Of Control. </li></ul><ul><li>Lack of primary channel marketing. </li></ul>
  5. 5. 5 Common Podcasting Misconceptions <ul><li>Podcasting is EASY. </li></ul><ul><li>Podcasting is Social Media. </li></ul><ul><li>Podcasting will save my business. </li></ul><ul><li>Podcasting is viral marketing. </li></ul><ul><li>Podcasts are only for Apple iPods </li></ul>
  6. 6. 3 Reality Checks That Can Save a Failing Podcast <ul><li>You must allocate resources to a podcast effort. (Time, Knowledge, Money) </li></ul><ul><li>You must remove all technical roadblocks between your podcast and your listeners. </li></ul><ul><li>The real ROI of podcasting is building a valuable feedback channel for your brand. </li></ul>
  7. 7. Ending Snobbish Podcast Elitism! <ul><li>How do I get your stupid content? (RSS snobbery) </li></ul><ul><li>Where is your freaking contact form? (intentional feedback channel neglect) </li></ul><ul><li>Quit wasting my time! (content-in-a-vacuum) </li></ul>
  8. 8. Content Strategies: Thinking Beyond “Pure” Podcasting <ul><li>The Determinate Series </li></ul><ul><li>One-Offs </li></ul><ul><li>On-Page audio/visual content </li></ul><ul><li>The Testimonial or FAQs Channel </li></ul><ul><li>Leveraging multimedia content across multiple projects </li></ul>

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