Stephen Stokols @ FOWA Feb 07

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Stephen Stokols of BT speaking at Future of Web Apps in London, February 2007.

Stephen Stokols of BT speaking at Future of Web Apps in London, February 2007.

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  • 1. Online Communications Stephen Stokols VP, Strategy & Business Development BT Retail © copyright of British Telecommunications plc 2006
  • 2. Four online trends driving shift in the telecoms arena Traditional industry lines being blurred: online 1. companies expanding rapidly into telecommunication (e.g. Yahoo Voice, AOL, etc.) Use of real-time PC based communications has ν exploded and will “cross the chasm” to masses within chasm” year P2P technology proliferating – may pose significant 2. cost pressures on the network sides, but opportunities to those telecoms that embrace it Advertising is a viable mechanism to fund “free 3. models” – user experience becomes even more paramount when pricing is not a lever to compete Free voice is a given online – the competitive ν battleground moves to the premium services offered on top of it 1:1 voice communication no longer sufficient as we 4. move to 1:many collaboration
  • 3. These trends point to deeper structural shifts for telecommunication companies… “The prevailing technology trends point to a new reality in which communications move from network based to software based. In this new world, Telecoms need to transition fast or risk viability.” - Al-Noor Ramji, BT Group CIO
  • 4. Progressive telecoms need to embrace the shifting landscape and turning threats into opportunities Masses are transitioning towards multiple online communication BT does not yet have a tools: significant position in any of them but opportunity window exists still Most “mass customers” have yet to ν migrate majority of comms online leaving window for BT to facilitate VoIP migration ν32 billion minutes of calls made in 2006 over Skype ($66m in Q406 revenues) Only a telecom can bridge the gap ν ν20% of IM users report using VoIP between online and offline features regularly communications with seamless νOver 25 new software based VOIP integration across both platforms clients launched in last 2 years BT has brand recognition in ν Instant Messaging communications space that may transfer into online arena νOver 12 billion IM’s sent each day (2006) νOver 300 million regular worldwide users ν38% of users send more IMs than email
  • 5. BT Contact allows customers to communicate online from one function-rich location BT Contact: Your personal communications hub! The best web tool for finding & ν managing contacts, and for communicating Free to all users, not just BT ν customers The anchor tenant for online comms, ν attracting millions of users, BT customers as well as non BT customers Integrates a number of other services ν (Skype, Yahoo, Google, MSN, AOL) under a unified experience Build around existing user ν preferences © copyright of British Telecommunications plc 2006
  • 6. THANK YOU