Stefan Fountain @ FOWA Feb 07

Slide 1: Begin here

Slide 2: Hi, I’m Stefan Fountain and I have a new phone Hi, I’m Stefan Fountain, from Soocial, and I just got a new phone. It’s a Nokia N80, really cool, it even has Wifi.

Slide 3: New My Mom I’m from Holland, I promised to call my mom and let her know everything is ok. So just give me a second... ....oh hold on... I don’t have her number in here, yet.

Slide 4: New .vcf Thankfully I emailed this to myself yesterday, since we have this cool standard VCF it should be pretty easy to get into my phone. Right?

Slide 5: Double click! Let me double click this to get it into my AddressBook

Slide 6: New AddressBook Once it’s in my AddressBook I’ll use Bluetooth to get it to my phone.

Slide 7: Bluetooth Ok, let’s see Bluetooth turn-on. Uhm... pairing, oh yeah all I need to do is here and uh... uh crap. Flag this I’ll use a cable.

Slide 8: Cable So get the cable. Plug it in. Big Cable turn-on and here we go...

Slide 9: iSync Start up iSync first, then what now...

Slide 10: Click! Oh yeah, click to trigger the sync... and...

Slide 11: New Finally I have my Mom’s number on my phone. Yay!

Slide 12: The future of Contact management This short scenario is just a typical example of one of the many ways contact management these days goes wrong. Today it sucks... What is more interesting is the future of contact management. We’ve got a solution that provides us with a new kind of contact management.

Slide 13: The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Slide 14: Many devices The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Slide 15: Many devices Desktops The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Slide 16: Many devices Desktops Laptops The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Slide 17: Many devices Desktops Laptops Cellphones The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Slide 18: Many devices Desktops Laptops Cellphones PDA’s The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Slide 19: Many devices Desktops Laptops Cellphones PDA’s The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Slide 20: Many devices Desktops Laptops Cellphones PDA’s The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Slide 21: Many devices Desktops Laptops Cellphones PDA’s The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Slide 22: Many devices Desktops Laptops Cellphones PDA’s The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Slide 23: Multiple contact pools The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Slide 24: New Your Mom So enough about my mom, let’s talk about your mom.

Slide 25: New Your Mom Enter information 4 times? For example your mom gets a new number, are you going to enter it more than once? Probably not. You’ll call your minion friends to text you the number, costs them money but that’s ok for you, right?

Slide 26: Clunky interfaces Another aspect is that even though mobiles *can* be beautiful they can also be very clunky. They’ve got small screens, the address book software is shocking in usability (IMHO), the input methods are limited, only 10 buttons for 29 letter, is T9 on or not, what language is it in? In my opinion entering information on phones suck.

Slide 27: So... what have we done to solve these problems? There are these many devices that have their own contacts pools. What we’ve done is created one. We’ve thrown all contacts on one heap and then we distribute them to the devices where you need them. So your going to have your contacts on all your devices when you need them.

Slide 28: This is Soocial. We had to find a cool name, that had 2 o’s in it. Because every successfull Web company name has 2 o’s in it. So it’s not Suwsjal, it sow-sjal. In our opinion contact management these days sucks it’s gimp, so our slogan for now is ‘Ungimp your contacts’. We’re open to user feedback and suggestions to change the payo!, though. ;-)

Slide 29: This is Soocial. We had to find a cool name, that had 2 o’s in it. Because every successfull Web company name has 2 o’s in it. So it’s not Suwsjal, it sow-sjal. In our opinion contact management these days sucks it’s gimp, so our slogan for now is ‘Ungimp your contacts’. We’re open to user feedback and suggestions to change the payo!, though. ;-)

Slide 30: ungimp your contacts This is Soocial. We had to find a cool name, that had 2 o’s in it. Because every successfull Web company name has 2 o’s in it. So it’s not Suwsjal, it sow-sjal. In our opinion contact management these days sucks it’s gimp, so our slogan for now is ‘Ungimp your contacts’. We’re open to user feedback and suggestions to change the payo!, though. ;-)

Slide 31: New Your Mom Let’s go back to your mom. Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.

Slide 32: New Your Mom Let’s go back to your mom. Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.

Slide 33: New Your Mom New Let’s go back to your mom. Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.

Slide 34: New Your Mom New New New New Let’s go back to your mom. Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.

Slide 35: New Automatic New New New New Let’s go back to your mom. Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.

Slide 36: New Unobtrusive New New New New Let’s go back to your mom. Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.

Slide 37: New Ubiquitous New New New New Let’s go back to your mom. Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.

Slide 38: Buddies Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her new number, so they can use her number.

Slide 39: Buddies Jane Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her new number, so they can use her number.

Slide 40: Buddies Jane Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her new number, so they can use her number.

Slide 41: Buddies New Jane Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her new number, so they can use her number.

Slide 42: Buddies New Jane Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her new number, so they can use her number.

Slide 43: Features Other features we’re developing are: - an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and your ready to go. - plugins for desktop clients such as Apple’s AddressBook, Microsoft O\"ce - an Open API for third parties to be able to use the Soocial ecosystem.

Slide 44: Features Easy setup Other features we’re developing are: - an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and your ready to go. - plugins for desktop clients such as Apple’s AddressBook, Microsoft O\"ce - an Open API for third parties to be able to use the Soocial ecosystem.

Slide 45: Features AddressBook Other features we’re developing are: - an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and your ready to go. - plugins for desktop clients such as Apple’s AddressBook, Microsoft O\"ce - an Open API for third parties to be able to use the Soocial ecosystem.

Slide 46: Features Microsoft Outlook Other features we’re developing are: - an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and your ready to go. - plugins for desktop clients such as Apple’s AddressBook, Microsoft O\"ce - an Open API for third parties to be able to use the Soocial ecosystem.

Slide 47: Features Open API Other features we’re developing are: - an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and your ready to go. - plugins for desktop clients such as Apple’s AddressBook, Microsoft O\"ce - an Open API for third parties to be able to use the Soocial ecosystem.

Slide 48: Features Web app Other features we’re developing are: - an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and your ready to go. - plugins for desktop clients such as Apple’s AddressBook, Microsoft O\"ce - an Open API for third parties to be able to use the Soocial ecosystem.

Slide 49: Approach Simple as this Our philosophy is to make it simple. We want it to be automatic behind-the scenes as simple as kicking a football; you don’t want to have to think about the force and angle to kick it, you just want to score. You don’t have to think about synchronizing, you just call your mom, your brother or whoever.

Slide 50: Approach User participation We want to participate with you. We have strong opinions about how Soocial should work, but we’re also keen to hear from you what you think. Signup on Soocial.com and get invited for our private alpha.

Slide 51: Alpha release On invitation In the next few weeks We’ll be releasing our private alpha in the next few weeks. It will be invitation only, so signup for our Alpha release on Soocial.com/signup.

Slide 52: We need you... Developers, developers, developers One last thing. We’ve got some developer slot’s open so if you think you can be a benefit to our team, drop a line and maybe you can be our next guru ‘du jour’.

Slide 53: Demo This slide really only works live. But go ahead and enjoy it anyway. Since you’ve come this far, I reckon you deserve bonus.