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Stefan Fountain @ FOWA Feb 07
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Stefan Fountain @ FOWA Feb 07

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Stefan Fountain of Soocial speaking at Future of Web Apps in London, February 2007.

Stefan Fountain of Soocial speaking at Future of Web Apps in London, February 2007.

Published in Technology , Business
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Transcript

  • 1. Begin here
  • 2. Hi, I’m Stefan Fountain and I have a new phone Hi, I’m Stefan Fountain, from Soocial, and I just got a new phone. It’s a Nokia N80, really cool, it even has Wifi.
  • 3. New My Mom I’m from Holland, I promised to call my mom and let her know everything is ok. So just give me a second... ....oh hold on... I don’t have her number in here, yet.
  • 4. New .vcf Thankfully I emailed this to myself yesterday, since we have this cool standard VCF it should be pretty easy to get into my phone. Right?
  • 5. Double click! Let me double click this to get it into my AddressBook
  • 6. New AddressBook Once it’s in my AddressBook I’ll use Bluetooth to get it to my phone.
  • 7. Bluetooth Ok, let’s see Bluetooth turn-on. Uhm... pairing, oh yeah all I need to do is here and uh... uh crap. Flag this I’ll use a cable.
  • 8. Cable So get the cable. Plug it in. Big Cable turn-on and here we go...
  • 9. iSync Start up iSync first, then what now...
  • 10. Click! Oh yeah, click to trigger the sync... and...
  • 11. New Finally I have my Mom’s number on my phone. Yay!
  • 12. The future of Contact management This short scenario is just a typical example of one of the many ways contact management these days goes wrong. Today it sucks... What is more interesting is the future of contact management. We’ve got a solution that provides us with a new kind of contact management.
  • 13. The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.
  • 14. Many devices The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.
  • 15. Many devices Desktops The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.
  • 16. Many devices Desktops Laptops The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.
  • 17. Many devices Desktops Laptops Cellphones The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.
  • 18. Many devices Desktops Laptops Cellphones PDA’s The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.
  • 19. Many devices Desktops Laptops Cellphones PDA’s The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.
  • 20. Many devices Desktops Laptops Cellphones PDA’s The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.
  • 21. Many devices Desktops Laptops Cellphones PDA’s The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.
  • 22. Many devices Desktops Laptops Cellphones PDA’s The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.
  • 23. Multiple contact pools The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.
  • 24. New Your Mom So enough about my mom, let’s talk about your mom.
  • 25. New Your Mom Enter information 4 times? For example your mom gets a new number, are you going to enter it more than once? Probably not. You’ll call your minion friends to text you the number, costs them money but that’s ok for you, right?
  • 26. Clunky interfaces Another aspect is that even though mobiles *can* be beautiful they can also be very clunky. They’ve got small screens, the address book software is shocking in usability (IMHO), the input methods are limited, only 10 buttons for 29 letter, is T9 on or not, what language is it in? In my opinion entering information on phones suck.
  • 27. So... what have we done to solve these problems? There are these many devices that have their own contacts pools. What we’ve done is created one. We’ve thrown all contacts on one heap and then we distribute them to the devices where you need them. So your going to have your contacts on all your devices when you need them.
  • 28. This is Soocial. We had to find a cool name, that had 2 o’s in it. Because every successfull Web company name has 2 o’s in it. So it’s not Suwsjal, it sow-sjal. In our opinion contact management these days sucks it’s gimp, so our slogan for now is ‘Ungimp your contacts’. We’re open to user feedback and suggestions to change the payo!, though. ;-)
  • 29. This is Soocial. We had to find a cool name, that had 2 o’s in it. Because every successfull Web company name has 2 o’s in it. So it’s not Suwsjal, it sow-sjal. In our opinion contact management these days sucks it’s gimp, so our slogan for now is ‘Ungimp your contacts’. We’re open to user feedback and suggestions to change the payo!, though. ;-)
  • 30. ungimp your contacts This is Soocial. We had to find a cool name, that had 2 o’s in it. Because every successfull Web company name has 2 o’s in it. So it’s not Suwsjal, it sow-sjal. In our opinion contact management these days sucks it’s gimp, so our slogan for now is ‘Ungimp your contacts’. We’re open to user feedback and suggestions to change the payo!, though. ;-)
  • 31. New Your Mom Let’s go back to your mom. Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.
  • 32. New Your Mom Let’s go back to your mom. Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.
  • 33. New Your Mom New Let’s go back to your mom. Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.
  • 34. New Your Mom New New New New Let’s go back to your mom. Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.
  • 35. New Automatic New New New New Let’s go back to your mom. Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.
  • 36. New Unobtrusive New New New New Let’s go back to your mom. Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.
  • 37. New Ubiquitous New New New New Let’s go back to your mom. Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.
  • 38. Buddies Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her new number, so they can use her number.
  • 39. Buddies Jane Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her new number, so they can use her number.
  • 40. Buddies Jane Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her new number, so they can use her number.
  • 41. Buddies New Jane Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her new number, so they can use her number.
  • 42. Buddies New Jane Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her new number, so they can use her number.
  • 43. Features Other features we’re developing are: - an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and your ready to go. - plugins for desktop clients such as Apple’s AddressBook, Microsoft Oquot;ce - an Open API for third parties to be able to use the Soocial ecosystem.
  • 44. Features Easy setup Other features we’re developing are: - an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and your ready to go. - plugins for desktop clients such as Apple’s AddressBook, Microsoft Oquot;ce - an Open API for third parties to be able to use the Soocial ecosystem.
  • 45. Features AddressBook Other features we’re developing are: - an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and your ready to go. - plugins for desktop clients such as Apple’s AddressBook, Microsoft Oquot;ce - an Open API for third parties to be able to use the Soocial ecosystem.
  • 46. Features Microsoft Outlook Other features we’re developing are: - an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and your ready to go. - plugins for desktop clients such as Apple’s AddressBook, Microsoft Oquot;ce - an Open API for third parties to be able to use the Soocial ecosystem.
  • 47. Features Open API Other features we’re developing are: - an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and your ready to go. - plugins for desktop clients such as Apple’s AddressBook, Microsoft Oquot;ce - an Open API for third parties to be able to use the Soocial ecosystem.
  • 48. Features Web app Other features we’re developing are: - an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and your ready to go. - plugins for desktop clients such as Apple’s AddressBook, Microsoft Oquot;ce - an Open API for third parties to be able to use the Soocial ecosystem.
  • 49. Approach Simple as this Our philosophy is to make it simple. We want it to be automatic behind-the scenes as simple as kicking a football; you don’t want to have to think about the force and angle to kick it, you just want to score. You don’t have to think about synchronizing, you just call your mom, your brother or whoever.
  • 50. Approach User participation We want to participate with you. We have strong opinions about how Soocial should work, but we’re also keen to hear from you what you think. Signup on Soocial.com and get invited for our private alpha.
  • 51. Alpha release On invitation In the next few weeks We’ll be releasing our private alpha in the next few weeks. It will be invitation only, so signup for our Alpha release on Soocial.com/signup.
  • 52. We need you... Developers, developers, developers One last thing. We’ve got some developer slot’s open so if you think you can be a benefit to our team, drop a line and maybe you can be our next guru ‘du jour’.
  • 53. Demo This slide really only works live. But go ahead and enjoy it anyway. Since you’ve come this far, I reckon you deserve bonus.