From the web, to the
iPhone and beyond!
Emily Boyd
Co-founder, Remember The Milk

Core team

Task management! Yeah!
RTM for short, if you want.

This = bad!!

Better at remembering stuff

Um... money?

Can we build it?

Benchmarking is your friend

Fast!
Scalable!
“Easy”!

Making clients do the work

Send app code and task data

Search
Filter (Smart Lists)
Change views
Manage tasks*
Send app code and task data

Search
Filter (Smart Lists)
Change views
Operations (JSON) Manage tasks*
Send app code and task data

Launch!
Oct 2005

Gears = working on local data

Tasks on a plane

Minimize disruption
(Yay!)

Code is for sharing
http://rememberthemilk.com/dairy

Building with APIs

Pick up the milk
Just Twitter it

The more the merrier

“This new interface is
awesome! I hardly need to
come to your site anymore!
Uh oh?

Convenient access

Bend the rules

Put tasks in the mail

Hax0ring Gmail

Hello, iPhone

I can has iPhone?

I has iPhone

Transitions

Transitions

Get an iPhone!
(or iPod touch)

Now for the beyond bit...

Approaching 500,000 users

Pro = special

New stuff is sweet

http://flickr.com/photos/sharynmorrow/14549114/
http://flickr.com/photos/dasqfamily/173912281/
http://flickr.com/photos/paolavelasquez/989266422/
http://flickr.com/photos/hummy/2146986361/
http://flickr.com/photos/spaunsglo/1281419890/
http://flickr.com/photos/dailyjoe/441020930/
http://flickr.com/photos/calevans/2265863104/
http://flickr.com/photos/dalantech/1241136880/
http://flickr.com/photos/rmx/312837476/
http://flickr.com/photos/boothy/71402006/
http://flickr.com/photos/crystalginn/339241492/
http://flickr.com/photos/sbluerock/147909140/
http://flickr.com/photos/hekman2007/1381784639/
http://flickr.com/photos/balakov/1614997917/
http://flickr.com/photos/pppedro/5829403/
http://flickr.com/photos/zeetzjones/426455791/
http://flickr.com/photos/niallkennedy/668565224/
http://flickr.com/photos/jonbauer/687156035/
http://flickr.com/photos/stianandreassen/719051910/
http://flickr.com/photos/tico24/79780562/
http://flickr.com/photos/strike/425845828/
http://flickr.com/photos/sidereal/389531033/
Photo credits

The End
Thanks!