Daniel Appelquist @ FOWA Feb 07

Slide 1: <FOWA Mobile> Daniel K. Appelquist Senior Technology Strategist Vodafone Group Research and Development

Slide 2: Vodafone Intro • Global mobile communications company • 191+ million proportionate customers in 26 countries across 5 continents • Based in the UK

Slide 3: 64 Countries 41 Partner Markets1) 1) Affiliate and non-affiliate Partner Markets 3

Slide 4: Vodafone’s work in Standards • Leader in development of open standards • Key player in development of GSM and 3G • Proponent of open standards on the Web • Working to develop new open standards for rich media UI on the mobile platform

Slide 5: • Founded in May 2005 • Mobile Web Best Practices working group • Content Guidelines for Mobile Web Developers • MobileOK • Mobile Web Techniques Wiki • Accomplishments: Mobile Web Best Practices “checker” Best Practices just published as Proposed Recommendation • Device Descriptions working group Checker utility online and in Beta • Techniques Wiki is online and available for Develop a better regime for device descriptions content developers MobileOK “last call” draft published Device Descriptions work ongoing

Slide 6: Best Practice Detail

Slide 7: WICD • Pronounced “Wicked” • Developed in W3C Compound Document Formats working group • Integration between SVG, xHTML, CSS, DOM • User agent behavior

Slide 8: “Mobile 2.0” • Transition of mobile applications to an Internet model • Mobile Web and connected applications • User choice • Leveraging open standards • Operators play vital role • e.g. content discovery and enablement

Slide 9: MOBILE2.0 • Mobile 2.0 1-day event run November 2006 day before Web 2.0 summit • Mobile Monday London and Mobile Monday Silicon Valley with support from the Open Group • 18+ speakers and panelists; 275 attendees • Follow-up event to be run October 2007 www.mobile2event.com

Slide 12: The Future • SVG-based experiences like Bundesliga become fully integrated into the browser context • WICD becomes a baseline for rich media Web Application development on the mobile platform • Rich media experiences become as comon on the mobile Web as they are on the “fixed” Web

Slide 13: XBL

Slide 14: Widgets

Slide 15: Developers Wanted! • Vodafone R&D developer community • A place for individual developers and small companies to upload and showcase beta applications • A place for “early adopters” to come to find, download and test applications • “Soft launch” last week

Slide 16: Thanks! Mobile Web Initiative: www.w3.org/Mobile WICD: www.w3.org/2004/CDF Planet Mobile Web: www.w3.org/Mobile/planet Dan’s Blog (2.0): www.torgo.com/blog