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“User” Rehab:
A story of redemption
          Bradley Horowitz
    bradleyh@yahoo-inc.com
VP Advanced Development Division
          Yahoo!, Inc.
             Q1 2007
User - Wiktionary Defn.




                          2
Turning “users” into People…


    Moving beyond “users”…

                2
                1     creators

                10
                4     synthesizers

                8
                100   consumers




                                     3
Web 2.0 Community Dynamics



            100% creators

            100% synthesizers

            100% consumers




                                4
Happenstance artistes…


Anyone with a ________ is now a ________
                                 author
              keyboard
                                 photographer
                camera
                                 deejay
                  iPod
                                 publisher
               browser




                                                5
Where is this leading?




                         6
Turning “users” into Editors

Interestingness…

• Based on implicit,
  organic measures
• Retroactive
• Less susceptible
  to “gaming” or
  agendas
• Works!



                                        7
Turning “users” into Taggers


             Another form is quot;throw-
             upsquot; which are normally
             quickly done pieces
             featuring very simple
             pieces using few colors,
             sacrificing aesthetics for
             speed. - wikipedia




                                         8
Tagging
People Organized Content
Content is tagged, described, organized, discovered, etc. not by “editors” but by the
“users” themselves.




                                                                                        9
A Digression:
Computer Vision is hard




                          10
FOWALONDON07    @yahoo.com?


               Phone can provide context

               - time
               - place (GPS, CPT)
               - identity
               - copresence (Bluetooth)
               - crowd effects
               - ancillary database




                                           11
Emergent knowledge




                     12
Mental maps: TagMaps




                       13
Jaguar Clusters




                  14
Love Clusters




                15
Lotsa tags!

• Low barriers to participation
• Messy / easy at data entry time…
  but lots of data helps to make sense of it later




                                                     16
Turning “users” into neighbors




                                 17
Publisher’s reln. to her audience

211.43.201.11 - - [25/Jan/2007:04:00:42 -0800] quot;GET /blog/?feed=rss HTTP/1.0quot; 200 4865 quot;-quot; quot;openmaru feed aggregator 0.1quot;
222.231.15.180 - - [25/Jan/2007:04:01:21 -0800] quot;GET /blog/?feed=rss HTTP/1.0quot; 200 4865 quot;-quot; quot;HanRSS/1.0 (http://www.hanrss.com; 1 subscriber)quot;
64.4.8.131 - - [25/Jan/2007:04:03:23 -0800] quot;GET /blog/ HTTP/1.0quot; 200 56366 quot;-quot; quot;msnbot/1.0 (+http://search.msn.com/msnbot.htm)quot;
207.126.230.225 - - [25/Jan/2007:04:03:30 -0800] quot;GET /favicon.ico HTTP/1.1quot; 304 - quot;http://dial.sbc.yahoo.com/p/d.htmlquot; quot;Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1)
Gecko/20061204 Firefox/2.0.0.1quot;
72.237.73.67 - - [25/Jan/2007:04:03:36 -0800] quot;GET /blog/?cat=10 HTTP/1.1quot; 200 16415 quot;-quot; quot;Mozilla/5.0quot;
72.237.73.67 - - [25/Jan/2007:04:03:38 -0800] quot;GET /blog/?p=10 HTTP/1.1quot; 200 13794 quot;-quot; quot;Mozilla/5.0quot;
207.126.230.225 - - [25/Jan/2007:04:03:47 -0800] quot;GET /favicon.ico?.yslowt=1169726627372 HTTP/1.1quot; 200 1406 quot;-quot; quot;Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1)
Gecko/20061204 Firefox/2.0.0.1quot;
24.138.234.251 - - [25/Jan/2007:04:03:55 -0800] quot;GET /blog/?feed=rss2&p=8 HTTP/1.0quot; 200 5128 quot;-quot; quot;Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1)quot;
193.49.124.107 - - [25/Jan/2007:04:04:27 -0800] quot;GET /robots.txt HTTP/1.1quot; 304 - quot;-quot; quot;NG/2.0quot;
212.134.155.210 - - [25/Jan/2007:04:04:40 -0800] quot;GET /blog/?feed=atom HTTP/1.0quot; 200 50697 quot;-quot; quot;AppleSyndication/54quot;
72.30.216.107 - - [25/Jan/2007:04:06:24 -0800] quot;GET /blog/?m=200602 HTTP/1.0quot; 200 18512 quot;-quot; quot;Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)quot;
74.52.87.85 - - [25/Jan/2007:04:09:43 -0800] quot;GET /blog/?p=64 HTTP/1.1quot; 200 12273 quot;quot; quot;Mozilla/4.0 (compatible; MSIE 5.5; Windows 98; Win 9x 4.90)quot;


                           Oh! I got a visit from 18.85.225.206 at 12:31 today!
74. 69.180.26.237 - - [25/Jan/2007:04:10:34 -0800] quot;GET /favicon.ico HTTP/1.1quot; 304 - quot;http://my.yahoo.com/p/d.htmlquot; quot;Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1)
Gecko/20061204 Firefox/2.0.0.1quot;
74.6.67.123 - - [25/Jan/2007:04:11:16 -0800] quot;GET /blog/?m=20060624 HTTP/1.0quot; 200 16536 quot;-quot; quot;Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)quot;
66.150.96.118 - - [25/Jan/2007:04:13:28 -0800] quot;GET /blog/index.php?&feed=rss2 HTTP/1.1quot; 304 - quot;-quot; quot;FeedBurner/1.0 (http://www.FeedBurner.com)quot;
65.214.44.29 - - [25/Jan/2007:04:14:09 -0800] quot;GET /blog/?feed=rss2 HTTP/1.1quot; 200 50314 quot;-quot; quot;Bloglines/3.1 (http://www.bloglines.com; 6 subscribers)quot;
72.30.216.88 - - [25/Jan/2007:04:18:16 -0800] quot;GET /blog/?p=62 HTTP/1.0quot; 200 23205 quot;-quot; quot;Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)quot;
70.87.56.46 - - [25/Jan/2007:04:18:21 -0800] quot;GET /blog/?p=24 HTTP/1.1quot; 200 8882 quot;quot; quot;Mozilla/4.0 (compatible; MSIE 5.5; Windows 98; Win 9x 4.90)quot;
61.17.229.126 - - [25/Jan/2007:04:19:08 -0800] quot;POST /blog/wp-trackback.php?p=24 HTTP/1.1quot; 200 94 quot;quot; quot;Mozilla/4.0 (compatible; MSIE 5.5; Windows 98; Win 9x 4.90)quot;
72.14.199.3 - - [25/Jan/2007:04:20:17 -0800] quot;GET /blog/?feed=rss HTTP/1.1quot; 200 4881 quot;-quot; quot;Feedfetcher-Google; (+http://www.google.com/feedfetcher.html)quot;
72.14.199.8 - - [25/Jan/2007:04:20:38 -0800] quot;GET /blog/?feed=atom HTTP/1.1quot; 200 50713 quot;-quot; quot;Feedfetcher-Google; (+http://www.google.com/feedfetcher.html)quot;
38.102.128.140 - - [25/Jan/2007:04:21:50 -0800] quot;GET /blog/?feed=rss2&p=5 HTTP/1.1quot; 200 6939 quot;-quot; quot;Mozilla/5.0 (X11; U; Linux i686; en-US; rv:1.2.1; Rojo 1.0;
http://www.rojo.com/corporate/help/agg/; Aggregating on behalf of 1 subscriber(s) online at http://www.rojo.com/?feed-id=2587649) Gecko/20021130quot;
64.78.155.100 - - [25/Jan/2007:04:23:03 -0800] quot;GET /blog/?feed=rss2 HTTP/1.1quot; 200 50314 quot;-quot; quot;NewsGatorOnline/2.0 (http://www.newsgator.com; 4 subscribers)quot;
65.55.208.92 - - [25/Jan/2007:04:23:37 -0800] quot;GET /robots.txt HTTP/1.0quot; 200 50 quot;-quot; quot;msnbot/1.0 (+http://search.msn.com/msnbot.htm)quot;
65.55.208.92 - - [25/Jan/2007:04:23:38 -0800] quot;GET /blog/?cat=5 HTTP/1.0quot; 200 22429 quot;-quot; quot;msnbot/1.0 (+http://search.msn.com/msnbot.htm)quot;
72.237.73.67 - - [25/Jan/2007:04:23:50 -0800] quot;GET /blog/?p=5 HTTP/1.1quot; 200 110865 quot;-quot; quot;Mozilla/5.0quot;
69.180.26.237 - - [25/Jan/2007:04:25:50 -0800] quot;GET /favicon.ico HTTP/1.1quot; 304 - quot;http://my.yahoo.com/p/d.htmlquot; quot;Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1) Gecko/20061204
Firefox/2.0.0.1quot;
74.6.74.226 - - [25/Jan/2007:04:27:50 -0800] quot;GET /robots.txt HTTP/1.0quot; 200 50 quot;-quot; quot;Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)quot;
74.6.73.231 - - [25/Jan/2007:04:27:51 -0800] quot;GET /blog/?feed=rss2&p=56 HTTP/1.0quot; 304 - quot;-quot; quot;Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)quot;
64.4.8.131 - - [25/Jan/2007:04:28:12 -0800] quot;GET /blog/?cat=4 HTTP/1.0quot; 200 27144 quot;-quot; quot;msnbot/1.0 (+http://search.msn.com/msnbot.htm)quot;
64.4.8.131 - - [25/Jan/2007:04:28:25 -0800] quot;GET /blog/?cat=1 HTTP/1.0quot; 200 25546 quot;-quot; quot;msnbot/1.0 (+http://search.msn.com/msnbot.htm)quot;
64.4.8.131 - - [25/Jan/2007:04:28:37 -0800] quot;GET /blog/?cat=2 HTTP/1.0quot; 200 26949 quot;-quot; quot;msnbot/1.0 (+http://search.msn.com/msnbot.htm)quot;
200.87.117.58 - - [25/Jan/2007:04:28:55 -0800] quot;POST /blog/wp-comments-post.php HTTP/1.0quot; 302 0 quot;http://www.elatable.com/blog/?p=59quot; quot;Mozilla/4.0 (compatible; MSIE 5.5; Windows NT)quot;
64.34.176.164 - - [25/Jan/2007:04:29:22 -0800] quot;GET /blog/?feed=atom HTTP/1.1quot; 200 50713 quot;-quot; quot;Mozilla/5.0 (X11; U; Linux i686; en-US; rv:1.2.1; aggregator:Tailrank; http://tailrank.com/robot)
Gecko/20021130quot;
66.150.96.118 - - [25/Jan/2007:04:29:44 -0800] quot;GET /blog/index.php?&feed=rss2 HTTP/1.1quot; 304 - quot;-quot; quot;FeedBurner/1.0 (http://www.FeedBurner.com)quot;
64.4.8.131 - - [25/Jan/2007:04:30:18 -0800] quot;GET /blog/?cat=7 HTTP/1.0quot; 200 16739 quot;-quot; quot;msnbot/1.0 (+http://search.msn.com/msnbot.htm)quot;
64.4.8.131 - - [25/Jan/2007:04:30:18 -0800] quot;GET /blog/?cat=8 HTTP/1.0quot; 200 16745 quot;-quot; quot;msnbot/1.0 (+http://search.msn.com/msnbot.htm)quot;
64.4.8.131 - - [25/Jan/2007:04:30:23 -0800] quot;GET /blog/?cat=20 HTTP/1.0quot; 200 17358 quot;-quot; quot;msnbot/1.0 (+http://search.msn.com/msnbot.htm)quot;
72.14.199.8 - - [25/Jan/2007:04:30:52 -0800] quot;GET /blog/?feed=rss2 HTTP/1.1quot; 200 50314 quot;-quot; quot;Feedfetcher-Google; (+http://www.google.com/feedfetcher.html)quot;
202.162.230.107 - - [25/Jan/2007:04:31:23 -0800] quot;GET /blog/?feed=rss HTTP/1.1quot; 200 4881 quot;-quot; quot;Java/1.5.0_05quot;




                                                                                                                                                                                                  18
Publisher’s reln. to her audience




                                    19
Instant community




                    20
Site owner owns the community




                                21
MyBlogLog connects people where
                           they are, all over the web

        Since I joined MyBlogLog last month, I
        have met some really incredible people
           whom I doubt I would have met
                       otherwise.


              I’d not done anything to build my
            ‘community’ except happen to be a
            member - but now this site has 539
                         ‘members’!

Reason No. 38 Why I’m Becoming A Huge “MyBlogLog” Fan
http://abowlofstupid.com/arts-entertainment/reason-no-38-why-im-becoming-a-huge-mybloglog-fan

http://www.problogger.net/archives/2007/01/23/problogger-mybloglog/

                                                                                                22
Turning the lights on…




                         23
MyBlogLog integration


Add this single line of javascript to a web page…


•   <script type=quot;text/javascriptquot;
    src=quot;http://pub.mybloglog.com/comm2.php?mblID=2006111120453914&c_width=180&c_sn_
    opt=y&c_rows=5&c_img_size=f&c_heading_text=Recent+Readers&c_color_heading_bg=00
                                 < don’t blink! >
    5A94&c_color_heading=ffffff&c_color_link_bg=E3E3E3&c_color_link=005A94&c_color_bott
    om_bg=005A94quot;></script>




                                                                                          24
Pipes: Rewire the Web




                        25
Pushing HTML to the “users”


New York
 Times


 <HTML><HEAD>…
 </BODY></HTML>


 <HTML><HEAD>…
 </BODY></HTML>




   Flickr

                                         26
Mashup’s for the masses: RSS!


New York
 Times



<RSS version=“2.0”>
     </RSS>




    Flickr

                                              27
A real-world task

Find an apartment for rent walking distance from a
  daycare center…




                                                     28
Give the “users” (crack) Pipes!




                                  29
Apartments Near Something




                            30
Sampling v. Synthesizing




              In music, sampling is the act of taking a portion, or
               sample, of one sound recording and reusing it as
                 an instrument or element of a new recording.




                                                                      31
Web 2.0 Community Dynamics



            100% creators

            100% synthesizers

            100% consumers




                                32
Thank You!




        Bradley Horowitz
           VP of ADD
           Yahoo, Inc.

     bradleyh@yahoo-inc.com




                              33
200490966
3EiGUH7F37
unlimited minutes within 24 hours
from first log-in
31-12-2008




                                    34

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Bradley Horowitz @ FOWA Feb 07

  • 1. “User” Rehab: A story of redemption Bradley Horowitz bradleyh@yahoo-inc.com VP Advanced Development Division Yahoo!, Inc. Q1 2007
  • 3. Turning “users” into People… Moving beyond “users”… 2 1 creators 10 4 synthesizers 8 100 consumers 3
  • 4. Web 2.0 Community Dynamics 100% creators 100% synthesizers 100% consumers 4
  • 5. Happenstance artistes… Anyone with a ________ is now a ________ author keyboard photographer camera deejay iPod publisher browser 5
  • 6. Where is this leading? 6
  • 7. Turning “users” into Editors Interestingness… • Based on implicit, organic measures • Retroactive • Less susceptible to “gaming” or agendas • Works! 7
  • 8. Turning “users” into Taggers Another form is quot;throw- upsquot; which are normally quickly done pieces featuring very simple pieces using few colors, sacrificing aesthetics for speed. - wikipedia 8
  • 9. Tagging People Organized Content Content is tagged, described, organized, discovered, etc. not by “editors” but by the “users” themselves. 9
  • 11. FOWALONDON07 @yahoo.com? Phone can provide context - time - place (GPS, CPT) - identity - copresence (Bluetooth) - crowd effects - ancillary database 11
  • 16. Lotsa tags! • Low barriers to participation • Messy / easy at data entry time… but lots of data helps to make sense of it later 16
  • 18. Publisher’s reln. to her audience 211.43.201.11 - - [25/Jan/2007:04:00:42 -0800] quot;GET /blog/?feed=rss HTTP/1.0quot; 200 4865 quot;-quot; quot;openmaru feed aggregator 0.1quot; 222.231.15.180 - - [25/Jan/2007:04:01:21 -0800] quot;GET /blog/?feed=rss HTTP/1.0quot; 200 4865 quot;-quot; quot;HanRSS/1.0 (http://www.hanrss.com; 1 subscriber)quot; 64.4.8.131 - - [25/Jan/2007:04:03:23 -0800] quot;GET /blog/ HTTP/1.0quot; 200 56366 quot;-quot; quot;msnbot/1.0 (+http://search.msn.com/msnbot.htm)quot; 207.126.230.225 - - [25/Jan/2007:04:03:30 -0800] quot;GET /favicon.ico HTTP/1.1quot; 304 - quot;http://dial.sbc.yahoo.com/p/d.htmlquot; quot;Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1) Gecko/20061204 Firefox/2.0.0.1quot; 72.237.73.67 - - [25/Jan/2007:04:03:36 -0800] quot;GET /blog/?cat=10 HTTP/1.1quot; 200 16415 quot;-quot; quot;Mozilla/5.0quot; 72.237.73.67 - - [25/Jan/2007:04:03:38 -0800] quot;GET /blog/?p=10 HTTP/1.1quot; 200 13794 quot;-quot; quot;Mozilla/5.0quot; 207.126.230.225 - - [25/Jan/2007:04:03:47 -0800] quot;GET /favicon.ico?.yslowt=1169726627372 HTTP/1.1quot; 200 1406 quot;-quot; quot;Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1) Gecko/20061204 Firefox/2.0.0.1quot; 24.138.234.251 - - [25/Jan/2007:04:03:55 -0800] quot;GET /blog/?feed=rss2&p=8 HTTP/1.0quot; 200 5128 quot;-quot; quot;Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1)quot; 193.49.124.107 - - [25/Jan/2007:04:04:27 -0800] quot;GET /robots.txt HTTP/1.1quot; 304 - quot;-quot; quot;NG/2.0quot; 212.134.155.210 - - [25/Jan/2007:04:04:40 -0800] quot;GET /blog/?feed=atom HTTP/1.0quot; 200 50697 quot;-quot; quot;AppleSyndication/54quot; 72.30.216.107 - - [25/Jan/2007:04:06:24 -0800] quot;GET /blog/?m=200602 HTTP/1.0quot; 200 18512 quot;-quot; quot;Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)quot; 74.52.87.85 - - [25/Jan/2007:04:09:43 -0800] quot;GET /blog/?p=64 HTTP/1.1quot; 200 12273 quot;quot; quot;Mozilla/4.0 (compatible; MSIE 5.5; Windows 98; Win 9x 4.90)quot; Oh! I got a visit from 18.85.225.206 at 12:31 today! 74. 69.180.26.237 - - [25/Jan/2007:04:10:34 -0800] quot;GET /favicon.ico HTTP/1.1quot; 304 - quot;http://my.yahoo.com/p/d.htmlquot; quot;Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1) Gecko/20061204 Firefox/2.0.0.1quot; 74.6.67.123 - - [25/Jan/2007:04:11:16 -0800] quot;GET /blog/?m=20060624 HTTP/1.0quot; 200 16536 quot;-quot; quot;Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)quot; 66.150.96.118 - - [25/Jan/2007:04:13:28 -0800] quot;GET /blog/index.php?&feed=rss2 HTTP/1.1quot; 304 - quot;-quot; quot;FeedBurner/1.0 (http://www.FeedBurner.com)quot; 65.214.44.29 - - [25/Jan/2007:04:14:09 -0800] quot;GET /blog/?feed=rss2 HTTP/1.1quot; 200 50314 quot;-quot; quot;Bloglines/3.1 (http://www.bloglines.com; 6 subscribers)quot; 72.30.216.88 - - [25/Jan/2007:04:18:16 -0800] quot;GET /blog/?p=62 HTTP/1.0quot; 200 23205 quot;-quot; quot;Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)quot; 70.87.56.46 - - [25/Jan/2007:04:18:21 -0800] quot;GET /blog/?p=24 HTTP/1.1quot; 200 8882 quot;quot; quot;Mozilla/4.0 (compatible; MSIE 5.5; Windows 98; Win 9x 4.90)quot; 61.17.229.126 - - [25/Jan/2007:04:19:08 -0800] quot;POST /blog/wp-trackback.php?p=24 HTTP/1.1quot; 200 94 quot;quot; quot;Mozilla/4.0 (compatible; MSIE 5.5; Windows 98; Win 9x 4.90)quot; 72.14.199.3 - - [25/Jan/2007:04:20:17 -0800] quot;GET /blog/?feed=rss HTTP/1.1quot; 200 4881 quot;-quot; quot;Feedfetcher-Google; (+http://www.google.com/feedfetcher.html)quot; 72.14.199.8 - - [25/Jan/2007:04:20:38 -0800] quot;GET /blog/?feed=atom HTTP/1.1quot; 200 50713 quot;-quot; quot;Feedfetcher-Google; (+http://www.google.com/feedfetcher.html)quot; 38.102.128.140 - - [25/Jan/2007:04:21:50 -0800] quot;GET /blog/?feed=rss2&p=5 HTTP/1.1quot; 200 6939 quot;-quot; quot;Mozilla/5.0 (X11; U; Linux i686; en-US; rv:1.2.1; Rojo 1.0; http://www.rojo.com/corporate/help/agg/; Aggregating on behalf of 1 subscriber(s) online at http://www.rojo.com/?feed-id=2587649) Gecko/20021130quot; 64.78.155.100 - - [25/Jan/2007:04:23:03 -0800] quot;GET /blog/?feed=rss2 HTTP/1.1quot; 200 50314 quot;-quot; quot;NewsGatorOnline/2.0 (http://www.newsgator.com; 4 subscribers)quot; 65.55.208.92 - - [25/Jan/2007:04:23:37 -0800] quot;GET /robots.txt HTTP/1.0quot; 200 50 quot;-quot; quot;msnbot/1.0 (+http://search.msn.com/msnbot.htm)quot; 65.55.208.92 - - [25/Jan/2007:04:23:38 -0800] quot;GET /blog/?cat=5 HTTP/1.0quot; 200 22429 quot;-quot; quot;msnbot/1.0 (+http://search.msn.com/msnbot.htm)quot; 72.237.73.67 - - [25/Jan/2007:04:23:50 -0800] quot;GET /blog/?p=5 HTTP/1.1quot; 200 110865 quot;-quot; quot;Mozilla/5.0quot; 69.180.26.237 - - [25/Jan/2007:04:25:50 -0800] quot;GET /favicon.ico HTTP/1.1quot; 304 - quot;http://my.yahoo.com/p/d.htmlquot; quot;Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1) Gecko/20061204 Firefox/2.0.0.1quot; 74.6.74.226 - - [25/Jan/2007:04:27:50 -0800] quot;GET /robots.txt HTTP/1.0quot; 200 50 quot;-quot; quot;Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)quot; 74.6.73.231 - - [25/Jan/2007:04:27:51 -0800] quot;GET /blog/?feed=rss2&p=56 HTTP/1.0quot; 304 - quot;-quot; quot;Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)quot; 64.4.8.131 - - [25/Jan/2007:04:28:12 -0800] quot;GET /blog/?cat=4 HTTP/1.0quot; 200 27144 quot;-quot; quot;msnbot/1.0 (+http://search.msn.com/msnbot.htm)quot; 64.4.8.131 - - [25/Jan/2007:04:28:25 -0800] quot;GET /blog/?cat=1 HTTP/1.0quot; 200 25546 quot;-quot; quot;msnbot/1.0 (+http://search.msn.com/msnbot.htm)quot; 64.4.8.131 - - [25/Jan/2007:04:28:37 -0800] quot;GET /blog/?cat=2 HTTP/1.0quot; 200 26949 quot;-quot; quot;msnbot/1.0 (+http://search.msn.com/msnbot.htm)quot; 200.87.117.58 - - [25/Jan/2007:04:28:55 -0800] quot;POST /blog/wp-comments-post.php HTTP/1.0quot; 302 0 quot;http://www.elatable.com/blog/?p=59quot; quot;Mozilla/4.0 (compatible; MSIE 5.5; Windows NT)quot; 64.34.176.164 - - [25/Jan/2007:04:29:22 -0800] quot;GET /blog/?feed=atom HTTP/1.1quot; 200 50713 quot;-quot; quot;Mozilla/5.0 (X11; U; Linux i686; en-US; rv:1.2.1; aggregator:Tailrank; http://tailrank.com/robot) Gecko/20021130quot; 66.150.96.118 - - [25/Jan/2007:04:29:44 -0800] quot;GET /blog/index.php?&feed=rss2 HTTP/1.1quot; 304 - quot;-quot; quot;FeedBurner/1.0 (http://www.FeedBurner.com)quot; 64.4.8.131 - - [25/Jan/2007:04:30:18 -0800] quot;GET /blog/?cat=7 HTTP/1.0quot; 200 16739 quot;-quot; quot;msnbot/1.0 (+http://search.msn.com/msnbot.htm)quot; 64.4.8.131 - - [25/Jan/2007:04:30:18 -0800] quot;GET /blog/?cat=8 HTTP/1.0quot; 200 16745 quot;-quot; quot;msnbot/1.0 (+http://search.msn.com/msnbot.htm)quot; 64.4.8.131 - - [25/Jan/2007:04:30:23 -0800] quot;GET /blog/?cat=20 HTTP/1.0quot; 200 17358 quot;-quot; quot;msnbot/1.0 (+http://search.msn.com/msnbot.htm)quot; 72.14.199.8 - - [25/Jan/2007:04:30:52 -0800] quot;GET /blog/?feed=rss2 HTTP/1.1quot; 200 50314 quot;-quot; quot;Feedfetcher-Google; (+http://www.google.com/feedfetcher.html)quot; 202.162.230.107 - - [25/Jan/2007:04:31:23 -0800] quot;GET /blog/?feed=rss HTTP/1.1quot; 200 4881 quot;-quot; quot;Java/1.5.0_05quot; 18
  • 19. Publisher’s reln. to her audience 19
  • 21. Site owner owns the community 21
  • 22. MyBlogLog connects people where they are, all over the web Since I joined MyBlogLog last month, I have met some really incredible people whom I doubt I would have met otherwise. I’d not done anything to build my ‘community’ except happen to be a member - but now this site has 539 ‘members’! Reason No. 38 Why I’m Becoming A Huge “MyBlogLog” Fan http://abowlofstupid.com/arts-entertainment/reason-no-38-why-im-becoming-a-huge-mybloglog-fan http://www.problogger.net/archives/2007/01/23/problogger-mybloglog/ 22
  • 24. MyBlogLog integration Add this single line of javascript to a web page… • <script type=quot;text/javascriptquot; src=quot;http://pub.mybloglog.com/comm2.php?mblID=2006111120453914&c_width=180&c_sn_ opt=y&c_rows=5&c_img_size=f&c_heading_text=Recent+Readers&c_color_heading_bg=00 < don’t blink! > 5A94&c_color_heading=ffffff&c_color_link_bg=E3E3E3&c_color_link=005A94&c_color_bott om_bg=005A94quot;></script> 24
  • 26. Pushing HTML to the “users” New York Times <HTML><HEAD>… </BODY></HTML> <HTML><HEAD>… </BODY></HTML> Flickr 26
  • 27. Mashup’s for the masses: RSS! New York Times <RSS version=“2.0”> </RSS> Flickr 27
  • 28. A real-world task Find an apartment for rent walking distance from a daycare center… 28
  • 29. Give the “users” (crack) Pipes! 29
  • 31. Sampling v. Synthesizing In music, sampling is the act of taking a portion, or sample, of one sound recording and reusing it as an instrument or element of a new recording. 31
  • 32. Web 2.0 Community Dynamics 100% creators 100% synthesizers 100% consumers 32
  • 33. Thank You! Bradley Horowitz VP of ADD Yahoo, Inc. bradleyh@yahoo-inc.com 33
  • 34. 200490966 3EiGUH7F37 unlimited minutes within 24 hours from first log-in 31-12-2008 34