Nissan Quantum Overview
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Carson Nevada

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Nissan Quantum Overview Presentation Transcript

  • 1. QUANTUM CARSON NEVADAA
  • 2. QUANTUM COMPONENTS OF THE CAMPAIGNGOAL 1| QUANTUM REDUCE A GPS system created to navigate around highly-traffickedFor Nissan, Quantum was created as an environmentally-conscious areas through automatic traffic updates via a live feed. Userssubrand. This subbrand would not only be a fleet of green cars. Since can reroute after being updated by the system.Nissan recognizes that their users do not all want a new car, nor do wewant to tell them that an old Nissan model is bad, a set of tools are tobe created in order to coincide with the release of the Nissan Quan-tum. These tools are attempting to fix what is wrong with old habits and 2| QUANTUM CONNECThelp any user be more environmentally-conscious. A carpool app where users can find people in their area to carpool with, connect with other users of the app to set up schedules and carpools, message carpool-mates in case theyTARGET AUDIENCE are sick, taking off, or will be late, and with GPS technology, can alert users when the carpool is closeThe environmentally conscious user.Current Nissan usersMid-to-high income level 3| QUANTUM PLANTechnologically-savvy A dayplanner app, synced with Foursqaure, will allow users to28-45 add tasks they need to do, with where they need to/can accom-SuburbsHas at least a 20 minute commute to work plish them at. This way they can find the most efficient route to take, and when users check into a location on Foursquare near one of the tasks, they will be reminded. 4| MICROSITE Acting as the hub of the three other components. The microsite focuses on the benefits of each of the three components. The microsite also has a promo video that gives a brief explanation of the campaign.
  • 3. MICROSITE
  • 4. QUANTUMSITE OVERVIEW COMPONENTS OF THE MICROSITEThe hub of the campaign, the microsite introduces usersto the three different components. The microsite is meant to 1| HOMEmore so act as a quick check up instead of an online version Intro page to the microsite. The user gets a feel for theof the apps. The site also provides users with the opportunity campaign if they watch the video.to explore the benefits of the different components in adifferent way. 2| REDUCE This page focuses on the traffic-sensitive GPS: providing info and allowing the user to purchase. This page also serves the SITE MAP purpose of allowing the user to see a live stream of traffic in their area, and gives them the opportunity to find the most efficient route around the traffic. MAIN NAV 3| CONNECT • HOME Users can either sign in or sign up for this carpool communi- • Video ty; through the traditional way, through Facebook or through • REDUCE Linkedin. Once logged in, the user can see their profile and edit • Purchase GPS • Traffic Feed the schedule, their locations, their name, or their photo. They • Connect can also see their carpool group and the schedule set up. From • Sign In Page there they can also edit this schedule which will send reminders • Profile to the other people involved. • Group • Connect • Sign In Page • Add Task 4| MICROSITE • Today’s Tasks Users can either sign in or sign up for this dayplanner; through • Map the traditional way, through Facebook or through Foursquare. Once logged in, the user can see their current tasks for the day FOOTER NAV and a map that shows the most efficient route to take. Users • QUANTUM SITE can upload new tasks and edit the current ones. They can also • NISSAN CORP SITE print out the map.
  • 5. QUANTUM HOMEQUANTUM MICROSITEFLOWCHART REDUCE CONNECT PLAN LOGIN or GPS SYSTEM REGISTER CURRENT TRAFFIC FEED LOGIN or PURCHASE REGISTER TODAY’S MAP ADD TASKS TRAFFIC TASKS ALERTS PROFILE YOUR ALTERNATE CARPOOL ROUTES GROUP SCHEDULE
  • 6. APPS
  • 7. QUANTUMCONNECT QUANTUM CARPOOL APPAPP OVERVIEW FLOWCHARTA carpool app where users can find people in their area to LOGIN orcarpool with, connect with other users of the app to set up REGISTERschedules and carpools, message carpool-mates in case theyare sick, taking off, or will be late, and with GPS technology,can alert users when the carpool is close PROFILE FILL OUT INFO ALERTCOMPONENTS OF THE APP SEARCH YOUR CARPOOL GROUP1| SEARCH User can look by their Linkedin contacts, Facebook friends, or LIST SCHEDULE OF USERS DIRECTIONS search for people with similar destinations. From there they can look at the different people’s profiles and request to add REQUEST to their carpool group. TO CONNECT SENT2| PROFILE OTHER USER’S PROFILE A basic understanding of the person with name, profile picture, home and work destinatinations, and weekly schedule. User can customize from week to week and can also link it to their iCal.3| CARPOOL GROUP The carpool group is the set of people the user is planning to carpool with. Members of the group can be all friends with each other or may not be linked with each other. Schedule is alter- able with pick up times and the driver. There is also a set of alerts and reminders if schedules change.
  • 8. QUANTUM QUANTUM DAYPLANNER APPPLAN FLOWCHARTAPP OVERVIEW LOGIN orA carpool app where users can find people in their area tocarpool with, connect with other users of the app to set up REGISTERschedules and carpools, message carpool-mates in case theyare sick, taking off, or will be late, and with GPS technology,can alert users when the carpool is closeCOMPONENTS OF THE APP YOUR TASKS1| SEARCH User can look by their Linkedin contacts, Facebook friends, or search for people with similar destinations. From there they can look at the different people’s profiles and request to add to their carpool group.2| PROFILE A basic understanding of the person with name, profile picture, ADD TASKS home and work destinatinations, and weekly schedule. User can customize from week to week and can also link it to their iCal.3| CARPOOL GROUP The carpool group is the set of people the user is planning to carpool with. Members of the group can be all friends with each other or may not be linked with each other. Schedule is alter- able with pick up times and the driver. There is also a set of alerts and reminders if schedules change.