Yet another web app? Or serious business?Presentation Transcript
Yet another web app? Or serious business? Morgan McKeagney, MD iQ Content
1977: The world is dan le merde.
May 27, 1977: Sex Pistols release first single
Within months, punk is a global phenomenon
Even Ireland gets in on the act…
The Blades , The Undertones, The Virgin Prunes,
Berlin, DC 9, Stiff Little Fingers, The Atrix, The
Facets, Frankie Corpse & The Undertakers, The Boy
Scouts, The Vipers, The Sussed, Victim, The
Outcasts, U2 (then called The Hype), The Radiators
From Space, Rudi, The Boomtown Rats, Rocky
De Valera & The Gravediggers, Frankie Corpse &
The Undertakers, The Radiators From Space
Liberation, excitement, creative energy
“ Here was music that gave you licence
to do it yourself. Punk allowed you to
steal or borrow a guitar and anyone
could form a band. You didn't need to
be as intelligent as Bowie or have a
third level degree. It was liberating.
You could just do it.”
Gavin Friday, Virgin Prunes
What was the equivalent web app moment?
Creativity, excitement, energy
But a word caution: does your app solve real problems? Deliver real value? The backlash has started…
1979: A tale of two bands “Until the U2 phenomenon broke the Blades were considered to be the Irish band most likely to go global. This Dublin trio acquired a massive hometown reputation in the early 80s with their dynamic blend of punk, pop and soul but somehow failed to make the vital commercial breakthrough.” The “better one” didn’t make it….
The “worse one” did, and how.
30 years & 140 million albums later…
Disclaimer: I don’t like U2
From hobby to serious business – a journey The Atrix, The Facets, Frankie Corpse & The Undertakers, etc. The Blades, The Undertones, The Virgin Prunes, Stiff Little Fingers . U2
U2 | Anatomy of success Attitude, product , competitiveness, ambition, work-ethic, record company, team & personalities , Paul McGuinness, money, talent, luck, evolution, marketing, value, music, drive, doing it for the punters , togetherness, in for the long haul, time, longevity, brass necks, commercial-savvy , ego, lack of ego, local to global , vision, brand, community, timing...
Lessons for Web app start-ups?
Team : balanced, ego-full and ego-less
Product : real value for real people
Punters : its about them, not you
Local, then global?
Time to get serious. 2009 – Ireland is dan le merde, again.
Build a business, not just an app
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Thanks for your attention & good luck! Contact Details: Morgan McKeagney Managing Director iQ Content Ltd Visit us at iqcontent.com:
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