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Yet another web app? Or serious business?


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iQ Content - FOWA Dublin 2009

iQ Content - FOWA Dublin 2009

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  • 1. Yet another web app? Or serious business? Morgan McKeagney, MD iQ Content
  • 2. 1977: The world is dan le merde.
  • 3. May 27, 1977: Sex Pistols release first single
  • 4. Within months, punk is a global phenomenon
  • 5. Even Ireland gets in on the act…
    • The Blades , The Undertones, The Virgin Prunes,
    • Berlin, DC 9, Stiff Little Fingers, The Atrix, The
    • Facets, Frankie Corpse & The Undertakers, The Boy
    • Scouts, The Vipers, The Sussed, Victim, The
    • Outcasts, U2 (then called The Hype), The Radiators
    • From Space, Rudi, The Boomtown Rats, Rocky
    • De Valera & The Gravediggers, Frankie Corpse &
    • The Undertakers, The Radiators From Space
  • 6. Liberation, excitement, creative energy
    • “ Here was music that gave you licence
    • to do it yourself. Punk allowed you to
    • steal or borrow a guitar and anyone
    • could form a band. You didn't need to
    • be as intelligent as Bowie or have a
    • third level degree. It was liberating.
    • You could just do it.”
    • Gavin Friday, Virgin Prunes
  • 7. What was the equivalent web app moment?
  • 8. Creativity, excitement, energy
  • 9. But a word caution: does your app solve real problems? Deliver real value? The backlash has started…
  • 10. 1979: A tale of two bands “Until the U2 phenomenon broke the Blades were considered to be the Irish band most likely to go global. This Dublin trio acquired a massive hometown reputation in the early 80s with their dynamic blend of punk, pop and soul but somehow failed to make the vital commercial breakthrough.” The “better one” didn’t make it….
  • 11. The “worse one” did, and how.
  • 12. 30 years & 140 million albums later…
  • 13. Disclaimer: I don’t like U2
  • 14. From hobby to serious business – a journey The Atrix, The Facets, Frankie Corpse & The Undertakers, etc. The Blades, The Undertones, The Virgin Prunes, Stiff Little Fingers . U2
  • 15. U2 | Anatomy of success Attitude, product , competitiveness, ambition, work-ethic, record company, team & personalities , Paul McGuinness, money, talent, luck, evolution, marketing, value, music, drive, doing it for the punters , togetherness, in for the long haul, time, longevity, brass necks, commercial-savvy , ego, lack of ego, local to global , vision, brand, community, timing...
  • 16. Lessons for Web app start-ups?
    • Team : balanced, ego-full and ego-less
    • Product : real value for real people
    • Punters : its about them, not you
    • Commercial focus
    • Local, then global?
  • 17. Time to get serious. 2009 – Ireland is dan le merde, again.
  • 18.
    • Build a business, not just an app
    • We want to help
    • iQ Prize: 10k for best business plan
    • No strings attached
    • Details released Friday 20 th of March
    • Winner announced, iQ BootCamp 10 th of June
    Announcing the iQ Prize.
  • 19. Thanks for your attention & good luck! Contact Details: Morgan McKeagney Managing Director iQ Content Ltd Visit us at
    • Sign-up for free monthly newsletter: iCubed
    • Get useful user experience tips from our blog: iQ Blog
    • Watch out for the iQ Bootcamp : User Experience Conference: Dublin, 9 th – 12 th June 2009
    e: t: +353 1 817 0768