0
Brand experience
vs
User experience
THE Interactive Experience
Brand experience IS user experience
User experience IS brand experience
Visual part
Visual part




Interactive part
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
User Experience v Brand Experience - Steve Pearce & Andy Clarke
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User Experience v Brand Experience - Steve Pearce & Andy Clarke

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  • <br /><object type="application/x-shockwave-flash" data="http://vimeo.com/moogaloop.swf?clip_id=931504&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" width="350" height="288"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=931504&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1"></param><embed src="http://vimeo.com/moogaloop.swf?clip_id=931504&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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  • great one.
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  • Beautiful - nice to see PPTs used as they are intended - something to help visualize the speakers message not a snore fest. Engaging and from a design stand point very cool and fun to watch. May 'steal' this idea for my next presentation!
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  • no meaning, only picture
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Transcript of "User Experience v Brand Experience - Steve Pearce & Andy Clarke"

  1. 1. Brand experience vs User experience
  2. 2. THE Interactive Experience
  3. 3. Brand experience IS user experience
  4. 4. User experience IS brand experience
  5. 5. Visual part
  6. 6. Visual part Interactive part
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