User Experience v Brand Experience - Steve Pearce & Andy Clarke

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  • <br /><object type="application/x-shockwave-flash" data="http://vimeo.com/moogaloop.swf?clip_id=931504&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" width="350" height="288"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=931504&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1"></param><embed src="http://vimeo.com/moogaloop.swf?clip_id=931504&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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  • great one.
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  • Beautiful - nice to see PPTs used as they are intended - something to help visualize the speakers message not a snore fest. Engaging and from a design stand point very cool and fun to watch. May 'steal' this idea for my next presentation!
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  • no meaning, only picture
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Transcript

  • 1. Brand experience vs User experience
  • 2. THE Interactive Experience
  • 3. Brand experience IS user experience
  • 4. User experience IS brand experience
  • 5. Visual part
  • 6. Visual part Interactive part