Unconventional Ways To Promote Your Site Paul Farnell

Slide 1: Paul Farnell UNCONVENTIONAL WAYS TO PROMOTE YOUR SITE

Slide 2: Paul Farnell WHO IS THIS GUY?

Slide 3: SEO, blogging, AdWords Visitor figures What’s CONVENTIONAL?

Slide 4: Satellites Content Communities Human What’s UNCONVENTIONAL ?

Slide 5: Small Free Valuable Complementary Build SATELLITES

Slide 6: CSSVista

Slide 7: Small feature set

Slide 8: Free

Slide 9: Very valuable

Slide 10: Complements Litmus’ main application

Slide 11: Very qualified visitors

Slide 12: Successful: ~15,000 downloads a month

Slide 13: Ta Da List

Slide 14: Small feature set

Slide 15: Free (ad supported)

Slide 16: Valuable

Slide 17: Complements 37signals’ Basecamp app

Slide 18: Qualified visitors

Slide 19: Successful: ~900,000 lists created

Slide 20: Gapingvoid Widget

Slide 21: Small feature set

Slide 22: Free

Slide 23: Valuable to bloggers

Slide 24: Complements Hugh’s main site

Slide 25: Qualified visitors

Slide 26: Successful: ~1,000 blogs have it installed

Slide 27: Small Free Valuable Complementary Build SATELLITES

Slide 28: Dichotomy Our model Put a value on your CONTENT

Slide 29: Make connections and develop relationships Your company > your name > helpful, interesting Build trust How? Join COMMUNITIES

Slide 30: “ A Company have just released our latest viral game - NameOfGame...It would also be much appreciated if you are able to pass this on to as many people as you can...

Slide 31: “ Subject: Spam free email Sorry for the blatant plug but if you are looking for the ULTIMATE email system you might want to check out...

Slide 32: Can’t always find perfect community elsewhere Easy to develop, hard to make popular Great perception of your company Learn from your members Start your own COMMUNITY

Slide 34: Enthusiasm How? Trust Passionate users Ambassadors Be HUMAN

Slide 35: Paul Farnell paul@litmusapp.com LITMUSAPP.com SEEED.org