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Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
Unconventional Ways To Promote Your Site Paul Farnell
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Unconventional Ways To Promote Your Site Paul Farnell

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    • 1. Paul Farnell UNCONVENTIONAL WAYS TO PROMOTE YOUR SITE
    • 2. WHO IS THIS GUY? Paul Farnell
    • 3. What’s CONVENTIONAL? <ul><li>SEO, blogging, AdWords </li></ul><ul><li>Visitor figures </li></ul>
    • 4. What’s UNCONVENTIONAL? <ul><li>Satellites </li></ul><ul><li>Content </li></ul><ul><li>Communities </li></ul><ul><li>Human </li></ul>
    • 5. Build SATELLITES <ul><li>Small </li></ul><ul><li>Free </li></ul><ul><li>Valuable </li></ul><ul><li>Complementary </li></ul>
    • 6. CSSVista
    • 7. Small feature set
    • 8. Free
    • 9. Very valuable
    • 10. Complements Litmus’ main application
    • 11. Very qualified visitors
    • 12. Successful: ~15,000 downloads a month
    • 13. Ta Da List
    • 14. Small feature set
    • 15. Free (ad supported)
    • 16. Valuable
    • 17. Complements 37signals’ Basecamp app
    • 18. Qualified visitors
    • 19. Successful: ~900,000 lists created
    • 20. Gapingvoid Widget
    • 21. Small feature set
    • 22. Free
    • 23. Valuable to bloggers
    • 24. Complements Hugh’s main site
    • 25. Qualified visitors
    • 26. Successful: ~1,000 blogs have it installed
    • 27. Build SATELLITES <ul><li>Small </li></ul><ul><li>Free </li></ul><ul><li>Valuable </li></ul><ul><li>Complementary </li></ul>
    • 28. Put a value on your CONTENT <ul><li>Dichotomy </li></ul><ul><li>Our model </li></ul>
    • 29. Join COMMUNITIES <ul><li>Make connections and develop relationships </li></ul><ul><li>Your company &gt; your name &gt; helpful, interesting </li></ul><ul><li>Build trust </li></ul><ul><li>How? </li></ul>
    • 30. A Company have just released our latest viral game - NameOfGame...It would also be much appreciated if you are able to pass this on to as many people as you can... “ ”
    • 31. Sorry for the blatant plug but if you are looking for the ULTIMATE email system you might want to check out... “ ” Subject: Spam free email
    • 32. Start your own COMMUNITY <ul><li>Can’t always find perfect community elsewhere </li></ul><ul><li>Easy to develop, hard to make popular </li></ul><ul><li>Great perception of your company </li></ul><ul><li>Learn from your members </li></ul>
    • 33. &nbsp;
    • 34. Be HUMAN <ul><li>Enthusiasm </li></ul><ul><li>How? </li></ul><ul><li>Trust </li></ul><ul><li>Passionate users </li></ul><ul><li>Ambassadors </li></ul>
    • 35. LITMUSAPP .com SEEED .org Paul Farnell p [email_address]

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