Paul Farnell UNCONVENTIONAL WAYS TO PROMOTE YOUR SITE

WHO IS THIS GUY? Paul Farnell

What’s CONVENTIONAL? SEO, blogging, AdWords Visitor figures

SEO, blogging, AdWords

Visitor figures

What’s UNCONVENTIONAL? Satellites Content Communities Human

Satellites

Content

Communities

Human

Build SATELLITES Small Free Valuable Complementary

Small

Free

Valuable

Complementary

CSSVista

Small feature set

Free

Very valuable

Complements Litmus’ main application

Very qualified visitors

Successful: ~15,000 downloads a month

Ta Da List

Small feature set

Free (ad supported)

Valuable

Complements 37signals’ Basecamp app

Qualified visitors

Successful: ~900,000 lists created

Gapingvoid Widget

Small feature set

Free

Valuable to bloggers

Complements Hugh’s main site

Qualified visitors

Successful: ~1,000 blogs have it installed

Build SATELLITES Small Free Valuable Complementary

Small

Free

Valuable

Complementary

Put a value on your CONTENT Dichotomy Our model

Dichotomy

Our model

Join COMMUNITIES Make connections and develop relationships Your company > your name > helpful, interesting Build trust How?

Make connections and develop relationships

Your company > your name > helpful, interesting

Build trust

How?

A Company have just released our latest viral game - NameOfGame...It would also be much appreciated if you are able to pass this on to as many people as you can... “ ”

Sorry for the blatant plug but if you are looking for the ULTIMATE email system you might want to check out... “ ” Subject: Spam free email

Start your own COMMUNITY Can’t always find perfect community elsewhere Easy to develop, hard to make popular Great perception of your company Learn from your members

Can’t always find perfect community elsewhere

Easy to develop, hard to make popular

Great perception of your company

Learn from your members

Be HUMAN Enthusiasm How? Trust Passionate users Ambassadors

Enthusiasm

How?

Trust

Passionate users

Ambassadors

LITMUSAPP .com SEEED .org Paul Farnell p [email_address]