Unconventional Ways To Promote Your Site Paul Farnell

Paul Farnell UNCONVENTIONAL WAYS TO PROMOTE YOUR SITE

WHO IS THIS GUY? Paul Farnell

What’s CONVENTIONAL?
SEO, blogging, AdWords
Visitor figures

What’s UNCONVENTIONAL?
Satellites
Content
Communities
Human

Build SATELLITES
Small
Free
Valuable
Complementary

CSSVista

Small feature set

Very valuable

Complements Litmus’ main application

Very qualified visitors

Successful: ~15,000 downloads a month

Ta Da List

Small feature set

Free (ad supported)

Valuable

Complements 37signals’ Basecamp app

Qualified visitors

Successful: ~900,000 lists created

Gapingvoid Widget

Small feature set

Valuable to bloggers

Complements Hugh’s main site

Qualified visitors

Successful: ~1,000 blogs have it installed

Build SATELLITES
Small
Free
Valuable
Complementary

Put a value on your CONTENT
Dichotomy
Our model

Join COMMUNITIES
Make connections and develop relationships
Your company > your name > helpful, interesting
Build trust
How?

A Company have just released our latest viral game - NameOfGame...It would also be much appreciated if you are able to pass this on to as many people as you can... “ ”

Sorry for the blatant plug but if you are looking for the ULTIMATE email system you might want to check out... “ ” Subject: Spam free email

Start your own COMMUNITY
Can’t always find perfect community elsewhere
Easy to develop, hard to make popular
Great perception of your company
Learn from your members

Be HUMAN
Enthusiasm
How?
Trust
Passionate users
Ambassadors

LITMUSAPP .com SEEED .org Paul Farnell p [email_address]

Unconventional Ways To Promote Your Site Paul Farnell

by Carsonified Team on Apr 22, 2008

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Unconventional Ways To Promote Your Site Paul Farnell — Presentation Transcript

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