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The New Rules of Business
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The New Rules of Business

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Transcript

  • 1. Started here.
  • 2. Got to here.
  • 3. No one wants to hear your marketing messages anymore.
  • 4. People feel betrayed by 'street teams' and gorilla campaigns.
  • 5. We all want companies who are made of real, honest people.
  • 6. Real honesty.
  • 7. Your customers want you to listen to them.
  • 8. “Dell sucks. Dell lies.” Jeff Jarvis
  • 9. Dell’s done it.
  • 10. Your customers want you to talk with them.
  • 11. How?
  • 12. Be accessible.
  • 13. How?
  • 14. Seesmic.com