0
v
Computer Science Degree
Web Developer
      v
Just me in the beginning in
April 2004
Now: Eleven lovely people
SOLD
SOLD
50,000+ Subscribers
10,000,000 Page Views
Marketing has
  changed.
Branding and control
   Conversation +
   empowerment
We’re all cynical & disloyal
We’re cynical and disloyal.
Honesty + Openness
The Basics
Obsess about
conversions.
bit.ly/ab-testing
Google Website Optimizer
The Not-So-Basics
Building Social Capital
3,500,000 monthly visits
Johnson & Johnson
Where to go from here?
Identify your niche.
Figure out what they’re
  really trying to do.
Create a do-able plan.
Some ideas ...
Some ideas ...
Help them be better
   businessmen.
Help them be better coders.
Help them be better
     salesmen.
It’s a full-time job.
Flickr Lovin
   flickr.com/photos/nvaine
 flickr.com/photos/kalleboo
  flickr.com/photos/kierkier
 flickr.com/photos/binkley27
Thanks!
ryan@carsonified.com
twitter.com/carsonified
The New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
The New Marketing, by Ryan Carson
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The New Marketing, by Ryan Carson

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Transcript of "The New Marketing, by Ryan Carson"

  1. 1. v
  2. 2. Computer Science Degree Web Developer v Just me in the beginning in April 2004 Now: Eleven lovely people
  3. 3. SOLD
  4. 4. SOLD
  5. 5. 50,000+ Subscribers 10,000,000 Page Views
  6. 6. Marketing has changed.
  7. 7. Branding and control Conversation + empowerment
  8. 8. We’re all cynical & disloyal We’re cynical and disloyal.
  9. 9. Honesty + Openness
  10. 10. The Basics
  11. 11. Obsess about conversions.
  12. 12. bit.ly/ab-testing
  13. 13. Google Website Optimizer
  14. 14. The Not-So-Basics
  15. 15. Building Social Capital
  16. 16. 3,500,000 monthly visits
  17. 17. Johnson & Johnson
  18. 18. Where to go from here?
  19. 19. Identify your niche.
  20. 20. Figure out what they’re really trying to do.
  21. 21. Create a do-able plan.
  22. 22. Some ideas ... Some ideas ...
  23. 23. Help them be better businessmen.
  24. 24. Help them be better coders.
  25. 25. Help them be better salesmen.
  26. 26. It’s a full-time job.
  27. 27. Flickr Lovin flickr.com/photos/nvaine flickr.com/photos/kalleboo flickr.com/photos/kierkier flickr.com/photos/binkley27
  28. 28. Thanks! ryan@carsonified.com twitter.com/carsonified
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