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The New Marketing, by Ryan Carson
 

The New Marketing, by Ryan Carson

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The New Marketing, by Ryan Carson The New Marketing, by Ryan Carson Presentation Transcript

  • v
  • Computer Science Degree Web Developer v Just me in the beginning in April 2004 Now: Eleven lovely people
  • SOLD
  • SOLD
  • 50,000+ Subscribers 10,000,000 Page Views
  • Marketing has changed.
  • Branding and control Conversation + empowerment
  • We’re all cynical & disloyal We’re cynical and disloyal.
  • Honesty + Openness
  • The Basics
  • Obsess about conversions.
  • bit.ly/ab-testing
  • Google Website Optimizer
  • The Not-So-Basics
  • Building Social Capital
  • 3,500,000 monthly visits
  • Johnson & Johnson
  • Where to go from here?
  • Identify your niche.
  • Figure out what they’re really trying to do.
  • Create a do-able plan.
  • Some ideas ... Some ideas ...
  • Help them be better businessmen.
  • Help them be better coders.
  • Help them be better salesmen.
  • It’s a full-time job.
  • Flickr Lovin flickr.com/photos/nvaine flickr.com/photos/kalleboo flickr.com/photos/kierkier flickr.com/photos/binkley27
  • Thanks! ryan@carsonified.com twitter.com/carsonified