The New Marketing, by Ryan Carson

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  • 1. v
  • 2. Computer Science Degree Web Developer v Just me in the beginning in April 2004 Now: Eleven lovely people
  • 3. SOLD
  • 4. SOLD
  • 5. 50,000+ Subscribers 10,000,000 Page Views
  • 6. Marketing has changed.
  • 7. Branding and control Conversation + empowerment
  • 8. We’re all cynical & disloyal We’re cynical and disloyal.
  • 9. Honesty + Openness
  • 10. The Basics
  • 11. Obsess about conversions.
  • 12. bit.ly/ab-testing
  • 13. Google Website Optimizer
  • 14. The Not-So-Basics
  • 15. Building Social Capital
  • 16. 3,500,000 monthly visits
  • 17. Johnson & Johnson
  • 18. Where to go from here?
  • 19. Identify your niche.
  • 20. Figure out what they’re really trying to do.
  • 21. Create a do-able plan.
  • 22. Some ideas ... Some ideas ...
  • 23. Help them be better businessmen.
  • 24. Help them be better coders.
  • 25. Help them be better salesmen.
  • 26. It’s a full-time job.
  • 27. Flickr Lovin flickr.com/photos/nvaine flickr.com/photos/kalleboo flickr.com/photos/kierkier flickr.com/photos/binkley27
  • 28. Thanks! ryan@carsonified.com twitter.com/carsonified