v

Computer Science Degree
Web Developer
v
Just me in the beginning in
April 2004
Now: Eleven lovely people

SOLD

SOLD

50,000+ Subscribers
10,000,000 Page Views

Marketing has
changed.

Branding and control
Conversation +
empowerment

We’re all cynical & disloyal
We’re cynical and disloyal.

Honesty + Openness

The Basics

Obsess about
conversions.

bit.ly/ab-testing

Google Website Optimizer

The Not-So-Basics

Building Social Capital

3,500,000 monthly visits

Johnson & Johnson

Where to go from here?

Identify your niche.

Figure out what they’re
really trying to do.

Create a do-able plan.

Some ideas ...
Some ideas ...

Help them be better
businessmen.

Help them be better coders.

Help them be better
salesmen.

It’s a full-time job.

Flickr Lovin
flickr.com/photos/nvaine
flickr.com/photos/kalleboo
flickr.com/photos/kierkier
flickr.com/photos/binkley27

Thanks!
ryan@carsonified.com
twitter.com/carsonified