The New Marketing, by Ryan Carson

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The New Marketing, by Ryan Carson

  1. 1. v
  2. 2. Computer Science Degree Web Developer v Just me in the beginning in April 2004 Now: Eleven lovely people
  3. 3. SOLD
  4. 4. SOLD
  5. 5. 50,000+ Subscribers 10,000,000 Page Views
  6. 6. Marketing has changed.
  7. 7. Branding and control Conversation + empowerment
  8. 8. We’re all cynical & disloyal We’re cynical and disloyal.
  9. 9. Honesty + Openness
  10. 10. The Basics
  11. 11. Obsess about conversions.
  12. 12. bit.ly/ab-testing
  13. 13. Google Website Optimizer
  14. 14. The Not-So-Basics
  15. 15. Building Social Capital
  16. 16. 3,500,000 monthly visits
  17. 17. Johnson & Johnson
  18. 18. Where to go from here?
  19. 19. Identify your niche.
  20. 20. Figure out what they’re really trying to do.
  21. 21. Create a do-able plan.
  22. 22. Some ideas ... Some ideas ...
  23. 23. Help them be better businessmen.
  24. 24. Help them be better coders.
  25. 25. Help them be better salesmen.
  26. 26. It’s a full-time job.
  27. 27. Flickr Lovin flickr.com/photos/nvaine flickr.com/photos/kalleboo flickr.com/photos/kierkier flickr.com/photos/binkley27
  28. 28. Thanks! ryan@carsonified.com twitter.com/carsonified

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