The important bits of cloud computing

Important Bits of Cloud Computing Jeff Barr – jbarr@amazon.com Senior Web Services Evangelist Future of Web Apps 2008 - London

What is it?
Why is it important?
Amazon’s approach!
Who is using it?
The Important Bits of Cloud Computing

Characterizing Cloud Computing
Infrastructure on demand
Provision via API calls, not phone calls
Scale to meet actual demand
Effectively infinite capacity
Reduced need for capital
Pay as you go
Operating expense, not capitalized cost
Business flexibility
Abstracted view of resources
Reduced concern for “specs”
Storage, processing, messaging, bandwidth
Focus on business

Justifying Cloud Computing
Developers
Focus on application
Leverage powerful service repertoire
Less time on base technology & system issues
Entrepreneurs
Reduce need for capital
Reduce need for diverse set of skills
No more “success disasters”
Enterprises
Adapt to changing conditions with ease
Operate with cyclic or unpredictable loads
No investment in depreciating hardware

50 Servers to 3500 Servers in 3 Days

Amazon’s Approach to Cloud Computing!
Amazon Web Services
Third major line of business
Long term investment for us
First service released in early 2006
Access to Amazon’s robust & scalable infrastructure
Goal: Provide infrastructure services for developers
Economically priced

AWS Infrastructure Services
EC2 - Elastic Compute Cloud - 5 sizes of servers by the hour
S3 – Simple Storage Service - Web-scale, highly available object storage
Content Distribution for S3 - Global points of presence for low-latency access
SDB – Simple Database - Scalable, redundant, indexed data storage
SQS – Simple Queue Service - Message service for distributed applications
DevPay – Developer Payment Processing – Billing for AWS applications
FPS – Flexible Payments Service - Developer-oriented payment service

Trends We’re Seeing
Use of multiple services in one application
EC2, S3, and SQS usage is very common
Massive datasets & large-scale parallel processing
Hundreds of terabytes of data per application
Hadoop, Condor, MPI Blast
Enterprise adoption on the rise
NASDAQ, ESPN, Indy 500, New York Times, Washington Post, SanDisk
Increased need for support and transparency
Service Health Dashboard
Premium Developer Support
Running more sophisticated software
JBoss, MySQL, Oracle
Enterprise stacks and applications

Thanks!

For More Information
AWS Home Page: aws.amazon.com
AWS Blog: aws.typepad.com
AWS Service Health Dashboard: status.aws.amazon.com
AWS Forums: aws.amazon.com/forums

Cloud Computing Use Cases
Backup / Archive
Media Sharing
Media Distribution
Academic Computing
Quantitative Trading
Media Rendering
Search Engines
Social Networking

Use Case – Backup / Archive
Guard against catastrophic data loss.
Features:
De-duplication
Compression
Encryption
Backup / Restore
Services: S3, EC2.
Examples: JungleDisk , ElephantDrive , SecoBackup , Zmanda .

Use Case - Academic Computing
Computationally powered research by bioinformaticians and computer scientists.
Features:
Large number of servers.
Highly parallel computation.
Use of distributed computing frameworks (Hadoop, Condor, Sun Grid Engine).
Services: EC2, S3, SDB.
Examples: RunBlast , Hadoop .

Use Case – Quantitative Trading
Use of algorithmic techniques and quantitative analysis for financial needs such as risk management or derivatives pricing.
Features:
Large number of servers.
Highly parallel computation.
Use of distributed computing frameworks (Hadoop, Condor, Sun Grid Engine).
Services: EC2, S3, SDB, EBS.
Examples: Banks, Hedge Funds.

Questions?

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The important bits of cloud computing

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The important bits of cloud computing — Presentation Transcript