The Future of News
Sharing & Discovery
Kevin Rose, Founder

Unanswered questions:
• How can we create an experience that
*you* will enjoy?
• How can we enhance your experience
based on your participation?
• How can we further empower you to
spread the information you care about, to
the people that want it?
• How can we improve the conversation?

Filters of information
EMAIL
IM People you know
IRC/CHAT
BOOKMARK
The unfiltered masses
DIGG/VOTE

Filters of information
EMAIL
IM People you know
IRC/CHAT
RECOMMENDATIONS
Similar users
BOOKMARK
The unfiltered masses
DIGG/VOTE

Topic: Sports
Digg
Bury

Topic: Sports
Digg
Bury

Topic: Sports
Digg
Bury

Results...
• Launched ‘upcoming’ recommendations in July
• Increase in friends adding activity (4x)
• Increased Digging activity by more than 40%.

Next steps...

Open up the taxonomy
TEA
AUDI A3 BIOTECH
BUILDERING
STOCKS GREEN BAY
FOOTBALL
WINE

Apply recommendations to
popular and upcoming content
TEA
POPULAR -
UPCOMING -
CLIMBING FRIENDS -

Promote conversation among
similar users
AUDI-A3

Show your impact
Digg
Bury

Push your content to
wherever you live
• Facebook Connect
• FriendFeed
• Blogs / Pownce / Twitter etc.

Recommendation API &
tools for publishers
Publisher