Remembering the Future

2012

Adoption Curves How quickly do consumers adopt new technologies? By looking at, and projecting, key technologies we can look to future trends. We can also look to how technologies spread around the world.

How quickly do consumers adopt new technologies?

By looking at, and projecting, key technologies we can look to future trends.

We can also look to how technologies spread around the world.

MMS adoption curve First GSM phone with MMS Ericsson T68 Q1 2002 Heavily operator driven NA lags Europe/APAC by two years. Lat AM lags NA Similarly by two years. First phone to 20% in market is three years. First phone to 60% in market is four years.

Heavily operator driven

NA lags Europe/APAC by two years.

Lat AM lags NA Similarly by two years.

First phone to 20% in market is three years.

First phone to 60% in market is four years.

Bluetooth adoption curve First GSM phone with Bluetooth Ericsson R520 Q2 2001 Not operator driven Figures reflect Samsung sloth. NA lags Europe by two years. First phone to 50% in six years.

Not operator driven

Figures reflect Samsung sloth.

NA lags Europe by

two years.

First phone to 50% in six years.

WAP adoption curve First GSM phone with WAP Nokia 7110 Q4 1999. ( Siemens S25 was SMS only Q2 99 ) Heavily operator driven With 100% of handsets featuring WAP, usage is still less than 1% of traffic. NA lags Europe by two years. First phone to 50% in 18 months.

Heavily operator driven

With 100% of handsets featuring WAP, usage is still less than 1% of traffic.

NA lags Europe by

two years.

First phone to 50% in 18 months.

Java and Brew adoption curve