Simon Rockman

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Simon Rockman's presentation from Future of Mobile (FOM)

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Simon Rockman

  1. 1. Remembering the Future
  2. 2. 2012
  3. 7. Adoption Curves <ul><li>How quickly do consumers adopt new technologies? </li></ul><ul><li>By looking at, and projecting, key technologies we can look to future trends. </li></ul><ul><li>We can also look to how technologies spread around the world. </li></ul>
  4. 8. MMS adoption curve First GSM phone with MMS Ericsson T68 Q1 2002 <ul><li>Heavily operator driven </li></ul><ul><li>NA lags Europe/APAC by two years. </li></ul><ul><li>Lat AM lags NA Similarly by two years. </li></ul><ul><li>First phone to 20% in market is three years. </li></ul><ul><li>First phone to 60% in market is four years. </li></ul>
  5. 9. Bluetooth adoption curve First GSM phone with Bluetooth Ericsson R520 Q2 2001 <ul><li>Not operator driven </li></ul><ul><li>Figures reflect Samsung sloth. </li></ul><ul><li>NA lags Europe by </li></ul><ul><li>two years. </li></ul><ul><li>First phone to 50% in six years. </li></ul>
  6. 10. WAP adoption curve First GSM phone with WAP Nokia 7110 Q4 1999. ( Siemens S25 was SMS only Q2 99 ) <ul><li>Heavily operator driven </li></ul><ul><li>With 100% of handsets featuring WAP, usage is still less than 1% of traffic. </li></ul><ul><li>NA lags Europe by </li></ul><ul><li>two years. </li></ul><ul><li>First phone to 50% in 18 months. </li></ul>
  7. 11. Java and Brew adoption curve
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