Prashant Argawal

Slide 1: Will Content Be King on Mobile? London November 14, 2007 Confidential Refresh Mobile Slide

Slide 2: Mobile Internet stars aligning Market timing is excellent with a number of waves to exploit: Mobile Internet usage growing rapidly   Users accessing news and information via browser in their mobile phone: » US: 11% of total » UK: 14% of total  Network operators provide affordable/flat rate data tariffs  Faster networks (twice as many 3G users browse for information) Content proliferating   Growth in RSS & micro-formats as a way of syndicating content  Content owners are looking for ways to reach mobile users » Branded publishers, content tail , bloggers, etc Platforms maturing   More capable browsers supporting xHTML & increasingly Ajax and Flash  Network Operators are opening walled gardens  Growth in off-deck mobile sites and applications Monetisation happening early   Strong advertiser demand for mobile inventory  Third party internet advertising companies able to effectively monetize traffic » Admob, Screentonic, Google *m:metrics Q2 2007 Confidential Refresh Mobile Slide

Slide 3: Mobizines to Mippin Confidential Refresh Mobile Slide

Slide 4: Experience still maturing RSS readers provide Browsers are seeking to A wealth of service    Transcoders believe that  access to straplines of allow more efficient providers provide a the web can be brought to content in a simplistic way to navigation of the web site on dedicated solution to mobile through squeezing alert the customer to news the device without segments of content internet sites into a mobile updates compromising the web site publishers form factor itself Bandwidth heavy & does  RSS readers provide the Inefficient delivery   nothing for mobile context most basic functionality. mechanism for mobile High volume, low quality  solution to most sites Confidential Refresh Mobile Slide

Slide 5: Design for mobile context Speed: Users don’t have a lot  of time Clutter free: Remove  obstacles It’s about the content: not the  page Fresh: Show the latest  content Sexy: Simple can look good  Confidential Refresh Mobile Slide

Slide 6: Design to devices Confidential Refresh Mobile Slide