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Prashant Argawal


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Prashant Argawal's presentation at FOM Future of Mobile, London

Prashant Argawal's presentation at FOM Future of Mobile, London

Published in: Business, Technology
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  • Transcript

    • 1. Confidential Refresh Mobile Slide Will Content Be King on Mobile? London November 14, 2007
    • 2. Mobile Internet stars aligning Confidential Refresh Mobile Slide Market timing is excellent with a number of waves to exploit:
      • Mobile Internet usage growing rapidly
      • Users accessing news and information via browser in their mobile phone:
        • US: 11% of total
        • UK: 14% of total
      • Network operators provide affordable/flat rate data tariffs
      • Faster networks (twice as many 3G users browse for information)
      • Content proliferating
      • Growth in RSS & micro-formats as a way of syndicating content
      • Content owners are looking for ways to reach mobile users
        • Branded publishers, content tail , bloggers, etc
      • Platforms maturing
      • More capable browsers supporting xHTML & increasingly Ajax and Flash
      • Network Operators are opening walled gardens
      • Growth in off-deck mobile sites and applications
      • Monetisation happening early
      • Strong advertiser demand for mobile inventory
      • Third party internet advertising companies able to effectively monetize traffic
        • Admob, Screentonic, Google
      *m:metrics Q2 2007
    • 3. Mobizines to Mippin Confidential Refresh Mobile Slide
    • 4. Experience still maturing
      • Transcoders believe that the web can be brought to mobile through squeezing internet sites into a mobile form factor
      • High volume, low quality solution to most sites
      Confidential Refresh Mobile Slide
      • RSS readers provide access to straplines of content in a simplistic way to alert the customer to news updates
      • RSS readers provide the most basic functionality.
      • Browsers are seeking to allow more efficient navigation of the web site on the device without compromising the web site itself
      • Bandwidth heavy & does nothing for mobile context
      • A wealth of service providers provide a dedicated solution to segments of content publishers
      • Inefficient delivery mechanism for mobile
    • 5. Design for mobile context
      • Speed: Users don’t have a lot of time
      • Clutter free: Remove obstacles
      • It’s about the content: not the page
      • Fresh: Show the latest content
      • Sexy: Simple can look good
      Confidential Refresh Mobile Slide
    • 6. Design to devices Confidential Refresh Mobile Slide