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Prashant Argawal

Prashant Argawal



Prashant Argawal's presentation at FOM Future of Mobile, London

Prashant Argawal's presentation at FOM Future of Mobile, London



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Prashant Argawal Prashant Argawal Presentation Transcript

  • Confidential Refresh Mobile Slide Will Content Be King on Mobile? London November 14, 2007
  • Mobile Internet stars aligning Confidential Refresh Mobile Slide Market timing is excellent with a number of waves to exploit:
    • Mobile Internet usage growing rapidly
    • Users accessing news and information via browser in their mobile phone:
      • US: 11% of total
      • UK: 14% of total
    • Network operators provide affordable/flat rate data tariffs
    • Faster networks (twice as many 3G users browse for information)
    • Content proliferating
    • Growth in RSS & micro-formats as a way of syndicating content
    • Content owners are looking for ways to reach mobile users
      • Branded publishers, content tail , bloggers, etc
    • Platforms maturing
    • More capable browsers supporting xHTML & increasingly Ajax and Flash
    • Network Operators are opening walled gardens
    • Growth in off-deck mobile sites and applications
    • Monetisation happening early
    • Strong advertiser demand for mobile inventory
    • Third party internet advertising companies able to effectively monetize traffic
      • Admob, Screentonic, Google
    *m:metrics Q2 2007
  • Mobizines to Mippin Confidential Refresh Mobile Slide
  • Experience still maturing
    • Transcoders believe that the web can be brought to mobile through squeezing internet sites into a mobile form factor
    • High volume, low quality solution to most sites
    Confidential Refresh Mobile Slide
    • RSS readers provide access to straplines of content in a simplistic way to alert the customer to news updates
    • RSS readers provide the most basic functionality.
    • Browsers are seeking to allow more efficient navigation of the web site on the device without compromising the web site itself
    • Bandwidth heavy & does nothing for mobile context
    • A wealth of service providers provide a dedicated solution to segments of content publishers
    • Inefficient delivery mechanism for mobile
  • Design for mobile context
    • Speed: Users don’t have a lot of time
    • Clutter free: Remove obstacles
    • It’s about the content: not the page
    • Fresh: Show the latest content
    • Sexy: Simple can look good
    Confidential Refresh Mobile Slide
  • Design to devices Confidential Refresh Mobile Slide