Transforming the
existing web into a
semantic web
web plumbing 101
by Eran Shir & Jon Aizen, Dapper

A decade old vision
In the future,
everyone will write
semantically correct
websites!

Sorry
Tim...

Why it
failed?

A change is in the air

Navigation
and Browsing
Meaningful
Search (?)
Combine
Content
Together
Distribution of
Widgets
Content
APIs

AdaptiveBlue SmartLinks

Intel MashMaker

Intel MashMaker

Intel MashMaker

Facebook Platform

Navigation
and Browsing
Meaningful
Search (?)
Combine
Content
Together
Distribution of
Widgets
Content
APIs

Practical techniques
used when creating
websites

“The Feed”

Less Is More
doesn’t work works
APIs SOAP REST
Interaction Server-Side AJAX
Standards RDF+OWL Microformats

Less Is More
doesn’t work works
APIs SOAP REST
Interaction Server-Side AJAX
Standards RDF+OWL Microformats

Less Is More
doesn’t work works
APIs SOAP REST
Interaction Server-Side AJAX
Standards RDF+OWL Microformats

http://www.flickr.com/photos/cambodia4kidsorg/260004685/

The
Future

Demo

Advertising in a
semantic web

3. Netgrocer Dapper API
Put Ingredients in
2. API Matching Netgrocer shopping cart
1. Allrecipes Dapper API
Ingredients = “vanilla ice cream”, “milk”... 4. Dynamic Ad
Generate a fresh ad

Meaningful Search

Meaningful Search

Thank You!