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Mike Mcderment - Marketing Metrics and the Systems You Need to Measure Them

by Working at Carsonified on Mar 02, 2010

  • 11,372 views

Mike has grown FreshBooks from a one-man startup to a 30-person Web app company. He's going to teach you six essential terms that you need to understand in order to succeed with your app: 'Lifetime ...

Mike has grown FreshBooks from a one-man startup to a 30-person Web app company. He's going to teach you six essential terms that you need to understand in order to succeed with your app: 'Lifetime Value', 'Average Revenue per User', 'Churn', 'Gross Cost per Acquisition', 'Sales Funnel' and 'Customer Vintages'. He's then going to give an example with a real-life case study. This is one you can't afford to miss.

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Mike Mcderment - Marketing Metrics and the Systems You Need to Measure Them Mike Mcderment - Marketing Metrics and the Systems You Need to Measure Them Presentation Transcript