Matt Haughey Fowa Oct07

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Matt Haughey's presentation on the Future of Communities, at the FOWA Expo October 07.

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  • Thanks for being here! I’m glad to be here and want to thank Carsonified for having me. Today I want to cover creating and maintaining a community and the things you’ll have to watch for along the way. I’m probably like a lot of people here in the crowd today, I started out as single developer building my own multi-user app, it turned into a bustling community and eventually became business. If you’re launching your own social app, my hope is that you can take these lessons and avoid all the mistakes because your competitors will make them and it will give you a leg up.
  • Matt Haughey Fowa Oct07

    1. 1. Creating & Running Communities Matthew Haughey
    2. 3. Social is at the heart of today’s web
    3. 4. Any site/app you create should include a social component
    4. 5. The potential for disaster is big .
    5. 6. A successful community is great for everyone involved
    6. 7. The lifespan of a community
    7. 9. Let’s talk about how to build and run a successful community
    8. 10. Be a Third Place
    9. 11. Just add water, right?
    10. 12. Have a compelling idea
    11. 13. Build the best app you can
    12. 14. Eat your own dogfood
    13. 15. Highlight the best
    14. 16. Award contributions
    15. 17. Recognition helps readers too
    16. 18. Moderators: your best contributors
    17. 19. Get out of the way
    18. 20. Build in Flexibility
    19. 21. Allow unintended uses
    20. 22. Build out based on the edges
    21. 23. Run it well.
    22. 24. Guidelines, not rules
    23. 25. Emotions out of decisions
    24. 26. Tailor to community norms
    25. 27. It’s a balancing act
    26. 28. Ownership issues
    27. 29. Ephemeral happiness
    28. 30. Every Community suffers a revolt eventually
    29. 31. Customer service
    30. 32. You’ll spend more time on customer service than coding
    31. 33. Hire others if you can, early
    32. 34. Metrics can ease the workload
    33. 35. Ways to avert disaster
    34. 36. Be transparent
    35. 37. Have a place to talk about the site and/or app
    36. 38. Collaborative efforts for new features
    37. 39. Explain changes. Over-explain.
    38. 40. Acknowledge mistakes
    39. 41. Legal troubles
    40. 42. What’s illegal, and where?
    41. 43. LLC, TOS, PP, DMCA, etc.
    42. 44. Lawsuit threats are many, lawsuits are few
    43. 45. What’s stopping your site/app from building out a community?
    44. 46. Any site/app you create should include a social component
    45. 47. Find your balance and run your community on an even keel
    46. 48. A successful community can please readers and creators alike
    47. 49. Questions? thanks to the following for use of their Attribution 2.0 licensed Creative Commons photos: jthorvath, gordieryan, James Cridland, brtsergio, Todd Huffman, fabiogiolito, froodmat, Drawings Of Light - Paul, laffy4k, Pro-Zak, Zach Klein, oskay, zzzack, bingbing, Kevin, jurvetson, Tigr, Jasoon, Nav A., plindberg, Kyle May, Librarian Avenger, Daquella manera, jurvetson, Helga's Lobster Stew

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