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Matt Haughey Fowa Oct07
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Matt Haughey Fowa Oct07



Matt Haughey's presentation on the Future of Communities, at the FOWA Expo October 07.

Matt Haughey's presentation on the Future of Communities, at the FOWA Expo October 07.



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  • Thanks for being here! I’m glad to be here and want to thank Carsonified for having me. Today I want to cover creating and maintaining a community and the things you’ll have to watch for along the way. I’m probably like a lot of people here in the crowd today, I started out as single developer building my own multi-user app, it turned into a bustling community and eventually became business. If you’re launching your own social app, my hope is that you can take these lessons and avoid all the mistakes because your competitors will make them and it will give you a leg up.

Matt Haughey Fowa Oct07 Matt Haughey Fowa Oct07 Presentation Transcript

  • Creating & Running Communities Matthew Haughey
  • Social is at the heart of today’s web
  • Any site/app you create should include a social component
  • The potential for disaster is big .
  • A successful community is great for everyone involved
  • The lifespan of a community
  • Let’s talk about how to build and run a successful community
  • Be a Third Place
  • Just add water, right?
  • Have a compelling idea
  • Build the best app you can
  • Eat your own dogfood
  • Highlight the best
  • Award contributions
  • Recognition helps readers too
  • Moderators: your best contributors
  • Get out of the way
  • Build in Flexibility
  • Allow unintended uses
  • Build out based on the edges
  • Run it well.
  • Guidelines, not rules
  • Emotions out of decisions
  • Tailor to community norms
  • It’s a balancing act
  • Ownership issues
  • Ephemeral happiness
  • Every Community suffers a revolt eventually
  • Customer service
  • You’ll spend more time on customer service than coding
  • Hire others if you can, early
  • Metrics can ease the workload
  • Ways to avert disaster
  • Be transparent
  • Have a place to talk about the site and/or app
  • Collaborative efforts for new features
  • Explain changes. Over-explain.
  • Acknowledge mistakes
  • Legal troubles
  • What’s illegal, and where?
  • LLC, TOS, PP, DMCA, etc.
  • Lawsuit threats are many, lawsuits are few
  • What’s stopping your site/app from building out a community?
  • Any site/app you create should include a social component
  • Find your balance and run your community on an even keel
  • A successful community can please readers and creators alike
  • Questions? thanks to the following for use of their Attribution 2.0 licensed Creative Commons photos: jthorvath, gordieryan, James Cridland, brtsergio, Todd Huffman, fabiogiolito, froodmat, Drawings Of Light - Paul, laffy4k, Pro-Zak, Zach Klein, oskay, zzzack, bingbing, Kevin, jurvetson, Tigr, Jasoon, Nav A., plindberg, Kyle May, Librarian Avenger, Daquella manera, jurvetson, Helga's Lobster Stew