0
FOWD 2007




Building a Brand
through Design
LEA ALCANTARA




FANTABULOUS INTRO

http://artofselfbranding.com/          1
FOWD 2007




What’s in it for me?



TALK OUTLINE

http://artofselfbranding.com/          2
FOWD 2007




It is NOT the logo


DEFINITION OF BRANDING

http://artofselfbranding.com/          3
FOWD 2007




People Driven



DEFINITION OF BRANDING

http://artofselfbranding.com/          4
FOWD 2007




“People attribute
 personality to products
 based on their appearance
 and how they interact.”
   REEVES AND...
FOWD 2007




Brand ~ Person

                                SOURCE: © HASBRO




DEFINITION OF BRANDING

http://artofsel...
FOWD 2007




Person
                                OVERALL IDEA & APPEAL
                                “BRAND PROMISE”...
FOWD 2007




Face
                                VISUAL APPEAL
                                IMMEDIATE RECOGNITION
   ...
FOWD 2007




Muscle
                                WARRANTIES
                                QUALITY
                  ...
FOWD 2007




Heart
                                CULTURE
                                PEOPLE
                       ...
FOWD 2007




Bones
                                PROCESS
                                SYSTEMS
                      ...
FOWD 2007




Credibility Based



DEFINITION OF BRANDING

http://artofselfbranding.com/          12
FOWD 2007




Examples



                                                SOURCE: © APPLE INC
                            ...
FOWD 2007




Consistency =
Credibility


DEFINITION OF BRANDING

http://artofselfbranding.com/          14
FOWD 2007




2007 Interbrand
Marketers Report
CONSISTENCY (36%)
UNDERSTANDING CUSTOMER/TARGET (18.2%)
MESSAGE/COMMUNICATI...
FOWD 2007




“Brands are built on what
 people are saying about
 you, not what you’re
 saying about yourself.”
   GUY KAW...
FOWD 2007




Conversation



DEFINITION OF BRANDING

http://artofselfbranding.com/          17
FOWD 2007




“People say good things
 about you when (a) you
 have a great product and
 (b) you get people to
 spread the...
FOWD 2007




Who are you?
Who cares?


IMPORTANCE OF BRANDING

http://artofselfbranding.com/          19
FOWD 2007




“Emotion is the experience
 in user experience.”
   TREVOR VAN GORP




IMPORTANCE OF BRANDING

http://artof...
FOWD 2007




Branding is emo



IMPORTANCE OF BRANDING

http://artofselfbranding.com/          21
FOWD 2007




“Job instability, churn and
  the increasing numbers of
  independent contractors
  have resulted in a measu...
FOWD 2007




Stand Out!



IMPORTANCE OF BRANDING

http://artofselfbranding.com/          23
FOWD 2007




What can
you design?


WHAT CAN YOU DESIGN?

http://artofselfbranding.com/          24
FOWD 2007




IDENTITY SYSTEM

BRANDING ELEMENTS

SIGNAGE

WARDROBE

MARKETING MATERIALS

ADVERTISING




WHAT CAN YOU DES...
FOWD 2007




Website
 BLOGS

 SOCIAL NETWORKS

 PORTALS

 INTRANET

 ETC




WHAT CAN YOU DESIGN?

http://artofselfbrandi...
FOWD 2007




Branding needs
a process


BRANDING NEEDS A PROCESS

http://artofselfbranding.com/          27
FOWD 2007




“The strength of the
 design process will
 contribute to the success
 or failure of the entire
 brand experi...
FOWD 2007




The Process
DISCOVER, DESIGN, DELIVER




3D APPROACH

http://artofselfbranding.com/          29
FOWD 2007




Discover:
THE RESEARCH, STRATEGY, POSITIONING PART




DISCOVER

http://artofselfbranding.com/              ...
FOWD 2007




Become an
amnesiac

                                SOURCE: © UNIVERSAL PICTURES




DISCOVER: AMNESIA

http...
FOWD 2007




 “It is said we are all three different
  people: the person we think we are
  (the one we have invented), t...
FOWD 2007




Who am I? What
am I? Where am I?
Who are you?

DISCOVER: AMNESIA

http://artofselfbranding.com/          33
FOWD 2007




Stereotype
Yourself


DISCOVER: AMNESIA

http://artofselfbranding.com/          34
FOWD 2007




Simplify:
 ����������������������������������
  I started The Art of Self-Branding to help others with their...
FOWD 2007




Johari / Nohari
WINDOW




DISCOVER: AMNESIA

http://artofselfbranding.com/          36
FOWD 2007




Honesty is the
best policy


DISCOVER: AMNESIA

http://artofselfbranding.com/          37
FOWD 2007




Include negative
feedback!



DISCOVER: AMNESIA

http://artofselfbranding.com/          38
FOWD 2007




Become an
environmentalist

                                SOURCE: ASU NEWS




DISCOVER: THE FOUR RS

http...
FOWD 2007




Recycle
                                PAST FILES AND WORK

                                QUESTIONNAIRES
...
FOWD 2007




Reduce
                                BARE ESSENTIALS

                                REDUCE CONCEPTS
    ...
FOWD 2007




Rec0ver
                                LOOK IN YOUR CLOSET

                                OTHER DESIGN CA...
FOWD 2007




Reuse
                                EXPERIMENTS OR DRAFTS




DISCOVER: THE FOUR RS

http://artofselfbrand...
FOWD 2007




Critical Thinking




http://artofselfbranding.com/          44
FOWD 2007




Outline Goals
Based on Research


DISCOVER: OUTLINE GOALS

http://artofselfbranding.com/          45
FOWD 2007




Positioning:
WHO IS YOUR AUDIENCE?

WHO DO YOU LIKE/TRUST?

WHO ARE YOU NOT DELIVERING TO?




DISCOVER: OUT...
FOWD 2007




Niche!



DISCOVER: OUTLINE GOALS

http://artofselfbranding.com/          47
FOWD 2007




Brand Statement
& Creative Brief


DISCOVER: OUTLINE GOALS

http://artofselfbranding.com/          48
FOWD 2007




Web considerations:
INFORMATION DESIGN

INFORMATION ARCHITECTURE

USABILITY

CONTENT STRATEGY

FUNTIONALITY ...
FOWD 2007




Client review


DISCOVER: OUTLINE GOALS

http://artofselfbranding.com/          50
FOWD 2007




Design Time!
REFER BACK TO BRAND STATEMENTS AND GOALS




DESIGN

http://artofselfbranding.com/             ...
FOWD 2007




Design “Rules”



DESIGN

http://artofselfbranding.com/          52
FOWD 2007




Always start in
black and white


DESIGN

http://artofselfbranding.com/          53
FOWD 2007




Use a Vector
Program
E.G. ADOBE ILLUSTRATOR OR ADOBE FREEHAND...

MAYBE EVEN FLASH?




DESIGN

http://artof...
FOWD 2007




Get testy



DESIGN

http://artofselfbranding.com/          55
FOWD 2007




Let it be...
for a day or two


DESIGN

http://artofselfbranding.com/          56
FOWD 2007




Gather feedback
ONE TRUSTED DESIGN PEER (MAX 3)

ONE NON-DESIGNER (SIMILAR TO TARGET)




DESIGN

http://art...
FOWD 2007




Web-specific rules
ADAPTABILITY & FLEXIBILITY

USER EXPERIENCE IS YOUR BRAND!

TYPOGRAPHY CONSIDERATIONS




...
FOWD 2007




Not just green,
white, & black
                                SOURCE: © STARBUCKS CORPORATION




DESIGN

h...
FOWD 2007




iminlikewithyou.com




                                SOURCE: IMINLIKEWITHYOU.COM
DESIGN

http://artofself...
FOWD 2007




Typography
SIFR

DYNAMIC TEXT REPLACEMENT

@FONT-FACE




DESIGN

http://artofselfbranding.com/          61
FOWD 2007




Deliver
BRAND GUIDELINES




DELIVER

http://artofselfbranding.com/          62
FOWD 2007




Presentation
“Rules”


DELIVER

http://artofselfbranding.com/          63
FOWD 2007




Always present in
black and white


DELIVER

http://artofselfbranding.com/          64
FOWD 2007




Present one idea
at a time


DELIVER

http://artofselfbranding.com/          65
FOWD 2007




Use company
stationary!


DELIVER

http://artofselfbranding.com/         66
FOWD 2007




Consider file types



DELIVER

http://artofselfbranding.com/         67
FOWD 2007




Other brand
considerations
MEETINGS

PRICE POINTS

PROJECT MANAGEMENT

TYPE OF OFFICE




DELIVER

http://ar...
FOWD 2007




Brand guidelines



DELIVER

http://artofselfbranding.com/         69
FOWD 2007




Final Dos & Don’ts



DOS & DON’TS

http://artofselfbranding.com/         70
FOWD 2007




Be consistent!



DO

http://artofselfbranding.com/          71
FOWD 2007




2007 Interbrand
Marketers Report
CONSISTENCY (36%)
UNDERSTANDING CUSTOMER/TARGET (18.2%)
MESSAGE/COMMUNICATI...
FOWD 2007




Be honest!



DO

http://artofselfbranding.com/          73
FOWD 2007




“To truly sustain the customer
 relationship for the long-haul,
 there must be an ongoing
 emotional connect...
FOWD 2007




Evolve & Reflect



SOURCE: WWW.WOODENHEAD.NET




DO

http://artofselfbranding.com/          75
FOWD 2007




“Brands don’t live in passive
 environments. They must
 live and respond to the world
 to stay relevant.”
  ...
FOWD 2007




Example


                                SOURCE: GOOGLE IMAGES




DO: EVOLVE

http://artofselfbranding.com...
FOWD 2007




K.I.S.S.



DO

http://artofselfbranding.com/          78
FOWD 2007




Brand != Logo


DON’T

http://artofselfbranding.com/         79
FOWD 2007




Auto-pilot


DON’T

http://artofselfbranding.com/          80
FOWD 2007




Box yourself in



DON’T

http://artofselfbranding.com/          81
FOWD 2007




Example




                                SOURCE: GOOGLE
http://artofselfbranding.com/                    ...
FOWD 2007




Comfort Zone



DON’T

http://artofselfbranding.com/          83
FOWD 2007




Me me me:
Forgetting others


DON’T

http://artofselfbranding.com/          84
FOWD 2007




Relying on
accomplishment
alone

DON’T

http://artofselfbranding.com/          85
FOWD 2007




So what was that
all about again?


CONCLUSION

http://artofselfbranding.com/          86
FOWD 2007




Thank You!
RESOURCES, CREDITS, EXTRAS @
ARTOFSELFBRANDING.COM




http://artofselfbranding.com/          87
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Lea Alcantara

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Building a Brand Through Design

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  • I disagree. I'm going to show this to my department, which doesn't have an inkling what branding is. Even though they drink Coke and Starbucks all day. It's a good introductory and discussion piece.
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  • Slide after slide of platitudes and nothingness. Is this zen and the art of branding?<br /><br/>
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Transcript of "Lea Alcantara"

  1. 1. FOWD 2007 Building a Brand through Design LEA ALCANTARA FANTABULOUS INTRO http://artofselfbranding.com/ 1
  2. 2. FOWD 2007 What’s in it for me? TALK OUTLINE http://artofselfbranding.com/ 2
  3. 3. FOWD 2007 It is NOT the logo  DEFINITION OF BRANDING http://artofselfbranding.com/ 3
  4. 4. FOWD 2007 People Driven DEFINITION OF BRANDING http://artofselfbranding.com/ 4
  5. 5. FOWD 2007 “People attribute personality to products based on their appearance and how they interact.” REEVES AND NASS DEFINITION OF BRANDING http://artofselfbranding.com/ 5
  6. 6. FOWD 2007 Brand ~ Person SOURCE: © HASBRO DEFINITION OF BRANDING http://artofselfbranding.com/ 6
  7. 7. FOWD 2007 Person OVERALL IDEA & APPEAL “BRAND PROMISE” DEFINITION OF BRANDING http://artofselfbranding.com/ 7
  8. 8. FOWD 2007 Face VISUAL APPEAL IMMEDIATE RECOGNITION VISUAL IMPACT PACKAGING LOGO NAME PRICE DEFINITION OF BRANDING http://artofselfbranding.com/ 8
  9. 9. FOWD 2007 Muscle WARRANTIES QUALITY DESIGN PERFORMANCE DEFINITION OF BRANDING http://artofselfbranding.com/ 9
  10. 10. FOWD 2007 Heart CULTURE PEOPLE ATTITUDES ENVIRONMENT CUSTOMER SERVICE VALUES DEFINITION OF BRANDING http://artofselfbranding.com/ 10
  11. 11. FOWD 2007 Bones PROCESS SYSTEMS PROCEDURES DEFINITION OF BRANDING http://artofselfbranding.com/ 11
  12. 12. FOWD 2007 Credibility Based DEFINITION OF BRANDING http://artofselfbranding.com/ 12
  13. 13. FOWD 2007 Examples SOURCE: © APPLE INC SOURCE: © BMW DEFINITION OF BRANDING http://artofselfbranding.com/ 13
  14. 14. FOWD 2007 Consistency = Credibility DEFINITION OF BRANDING http://artofselfbranding.com/ 14
  15. 15. FOWD 2007 2007 Interbrand Marketers Report CONSISTENCY (36%) UNDERSTANDING CUSTOMER/TARGET (18.2%) MESSAGE/COMMUNICATION (14.7%) CREATIVE/DESIGN/BRAND ID (12.8%) RELEVANCE (12.4%) DEFINITION OF BRANDING http://artofselfbranding.com/ 15
  16. 16. FOWD 2007 “Brands are built on what people are saying about you, not what you’re saying about yourself.” GUY KAWASAKI http://artofselfbranding.com/ 16
  17. 17. FOWD 2007 Conversation DEFINITION OF BRANDING http://artofselfbranding.com/ 17
  18. 18. FOWD 2007 “People say good things about you when (a) you have a great product and (b) you get people to spread the word about it.” GUY KAWASAKI http://artofselfbranding.com/ 18
  19. 19. FOWD 2007 Who are you? Who cares? IMPORTANCE OF BRANDING http://artofselfbranding.com/ 19
  20. 20. FOWD 2007 “Emotion is the experience in user experience.” TREVOR VAN GORP IMPORTANCE OF BRANDING http://artofselfbranding.com/ 20
  21. 21. FOWD 2007 Branding is emo IMPORTANCE OF BRANDING http://artofselfbranding.com/ 21
  22. 22. FOWD 2007 “Job instability, churn and the increasing numbers of independent contractors have resulted in a measurable decline of social connectedness in the workplace.” ROBERT PUTNAM IMPORTANCE OF BRANDING http://artofselfbranding.com/ 22
  23. 23. FOWD 2007 Stand Out! IMPORTANCE OF BRANDING http://artofselfbranding.com/ 23
  24. 24. FOWD 2007 What can you design?  WHAT CAN YOU DESIGN? http://artofselfbranding.com/ 24
  25. 25. FOWD 2007 IDENTITY SYSTEM BRANDING ELEMENTS SIGNAGE WARDROBE MARKETING MATERIALS ADVERTISING WHAT CAN YOU DESIGN? http://artofselfbranding.com/ 25
  26. 26. FOWD 2007 Website BLOGS SOCIAL NETWORKS PORTALS INTRANET ETC WHAT CAN YOU DESIGN? http://artofselfbranding.com/ 26
  27. 27. FOWD 2007 Branding needs a process BRANDING NEEDS A PROCESS http://artofselfbranding.com/ 27
  28. 28. FOWD 2007 “The strength of the design process will contribute to the success or failure of the entire brand experience.” DAMON DIMMICK BRANDING NEEDS A PROCESS http://artofselfbranding.com/ 28
  29. 29. FOWD 2007 The Process DISCOVER, DESIGN, DELIVER 3D APPROACH http://artofselfbranding.com/ 29
  30. 30. FOWD 2007 Discover: THE RESEARCH, STRATEGY, POSITIONING PART DISCOVER http://artofselfbranding.com/ 30
  31. 31. FOWD 2007 Become an amnesiac SOURCE: © UNIVERSAL PICTURES DISCOVER: AMNESIA http://artofselfbranding.com/ 31
  32. 32. FOWD 2007 “It is said we are all three different people: the person we think we are (the one we have invented), the person other people think we are (the impression we make), and the person we think other people think we are (the one we fret about).” STEPHEN BAYLEY DISCOVER: AMNESIA http://artofselfbranding.com/ 32
  33. 33. FOWD 2007 Who am I? What am I? Where am I? Who are you? DISCOVER: AMNESIA http://artofselfbranding.com/ 33
  34. 34. FOWD 2007 Stereotype Yourself DISCOVER: AMNESIA http://artofselfbranding.com/ 34
  35. 35. FOWD 2007 Simplify: ���������������������������������� I started The Art of Self-Branding to help others with their personal brand, 3 ADJECTIVE CHART and now this worksheet will help you put those ideas into practice! This is a companion piece to the Art of Self-Branding series on http://www.lealea.net/blog/ Please visit the website for more details! ������������������������������������ ��������������� A brand is a perception Name Relationship Time Known Adjectives of value formed in the minds of people about a company’s leaders, culture, products, and services. This perception is formed at every point where cus- tomers interact with the company, from the word- ing of advertising copy, to the quality of services and products offered, to the type of people hired, right down to what furniture is in the waiting room. �������������� Who am I? What am I? Where am I? Who are you? How’d I get here? ������������������������������������ Companies Slogans Other ���������� Recycle Reduce DISCOVER: AMNESIA Recover Reuse http://artofselfbranding.com/ 35 �����������
  36. 36. FOWD 2007 Johari / Nohari WINDOW DISCOVER: AMNESIA http://artofselfbranding.com/ 36
  37. 37. FOWD 2007 Honesty is the best policy DISCOVER: AMNESIA http://artofselfbranding.com/ 37
  38. 38. FOWD 2007 Include negative feedback!  DISCOVER: AMNESIA http://artofselfbranding.com/ 38
  39. 39. FOWD 2007 Become an environmentalist SOURCE: ASU NEWS DISCOVER: THE FOUR RS http://artofselfbranding.com/ 39
  40. 40. FOWD 2007 Recycle PAST FILES AND WORK QUESTIONNAIRES GROW VISUAL KNOWLEDGE DISCOVER: THE FOUR RS http://artofselfbranding.com/ 40
  41. 41. FOWD 2007 Reduce BARE ESSENTIALS REDUCE CONCEPTS BLURBS DISCOVER: THE FOUR RS http://artofselfbranding.com/ 41
  42. 42. FOWD 2007 Rec0ver LOOK IN YOUR CLOSET OTHER DESIGN CATEGORIES DISCOVER: THE FOUR RS http://artofselfbranding.com/ 42
  43. 43. FOWD 2007 Reuse EXPERIMENTS OR DRAFTS DISCOVER: THE FOUR RS http://artofselfbranding.com/ 43
  44. 44. FOWD 2007 Critical Thinking http://artofselfbranding.com/ 44
  45. 45. FOWD 2007 Outline Goals Based on Research DISCOVER: OUTLINE GOALS http://artofselfbranding.com/ 45
  46. 46. FOWD 2007 Positioning: WHO IS YOUR AUDIENCE? WHO DO YOU LIKE/TRUST? WHO ARE YOU NOT DELIVERING TO? DISCOVER: OUTLINE GOALS http://artofselfbranding.com/ 46
  47. 47. FOWD 2007 Niche! DISCOVER: OUTLINE GOALS http://artofselfbranding.com/ 47
  48. 48. FOWD 2007 Brand Statement & Creative Brief DISCOVER: OUTLINE GOALS http://artofselfbranding.com/ 48
  49. 49. FOWD 2007 Web considerations: INFORMATION DESIGN INFORMATION ARCHITECTURE USABILITY CONTENT STRATEGY FUNTIONALITY ASSESSMENT TECHNOLOGY ASSESSMENT DISCOVER: OUTLINE GOALS http://artofselfbranding.com/ 49
  50. 50. FOWD 2007 Client review  DISCOVER: OUTLINE GOALS http://artofselfbranding.com/ 50
  51. 51. FOWD 2007 Design Time! REFER BACK TO BRAND STATEMENTS AND GOALS DESIGN http://artofselfbranding.com/ 51
  52. 52. FOWD 2007 Design “Rules” DESIGN http://artofselfbranding.com/ 52
  53. 53. FOWD 2007 Always start in black and white DESIGN http://artofselfbranding.com/ 53
  54. 54. FOWD 2007 Use a Vector Program E.G. ADOBE ILLUSTRATOR OR ADOBE FREEHAND... MAYBE EVEN FLASH? DESIGN http://artofselfbranding.com/ 54
  55. 55. FOWD 2007 Get testy DESIGN http://artofselfbranding.com/ 55
  56. 56. FOWD 2007 Let it be... for a day or two DESIGN http://artofselfbranding.com/ 56
  57. 57. FOWD 2007 Gather feedback ONE TRUSTED DESIGN PEER (MAX 3) ONE NON-DESIGNER (SIMILAR TO TARGET) DESIGN http://artofselfbranding.com/ 57
  58. 58. FOWD 2007 Web-specific rules ADAPTABILITY & FLEXIBILITY USER EXPERIENCE IS YOUR BRAND! TYPOGRAPHY CONSIDERATIONS DESIGN http://artofselfbranding.com/ 58
  59. 59. FOWD 2007 Not just green, white, & black SOURCE: © STARBUCKS CORPORATION DESIGN http://artofselfbranding.com/ 59
  60. 60. FOWD 2007 iminlikewithyou.com SOURCE: IMINLIKEWITHYOU.COM DESIGN http://artofselfbranding.com/ 60
  61. 61. FOWD 2007 Typography SIFR DYNAMIC TEXT REPLACEMENT @FONT-FACE DESIGN http://artofselfbranding.com/ 61
  62. 62. FOWD 2007 Deliver BRAND GUIDELINES DELIVER http://artofselfbranding.com/ 62
  63. 63. FOWD 2007 Presentation “Rules” DELIVER http://artofselfbranding.com/ 63
  64. 64. FOWD 2007 Always present in black and white DELIVER http://artofselfbranding.com/ 64
  65. 65. FOWD 2007 Present one idea at a time DELIVER http://artofselfbranding.com/ 65
  66. 66. FOWD 2007 Use company stationary! DELIVER http://artofselfbranding.com/ 66
  67. 67. FOWD 2007 Consider file types DELIVER http://artofselfbranding.com/ 67
  68. 68. FOWD 2007 Other brand considerations MEETINGS PRICE POINTS PROJECT MANAGEMENT TYPE OF OFFICE DELIVER http://artofselfbranding.com/ 68
  69. 69. FOWD 2007 Brand guidelines DELIVER http://artofselfbranding.com/ 69
  70. 70. FOWD 2007 Final Dos & Don’ts DOS & DON’TS http://artofselfbranding.com/ 70
  71. 71. FOWD 2007 Be consistent! DO http://artofselfbranding.com/ 71
  72. 72. FOWD 2007 2007 Interbrand Marketers Report CONSISTENCY (36%) UNDERSTANDING CUSTOMER/TARGET (18.2%) MESSAGE/COMMUNICATION (14.7%) CREATIVE/DESIGN/BRAND ID (12.8%) RELEVANCE (12.4%) DO: BE CONSISTENT http://artofselfbranding.com/ 72
  73. 73. FOWD 2007 Be honest! DO http://artofselfbranding.com/ 73
  74. 74. FOWD 2007 “To truly sustain the customer relationship for the long-haul, there must be an ongoing emotional connection that drives passion.” ROB RUSH DO: BE HONEST http://artofselfbranding.com/ 74
  75. 75. FOWD 2007 Evolve & Reflect SOURCE: WWW.WOODENHEAD.NET DO http://artofselfbranding.com/ 75
  76. 76. FOWD 2007 “Brands don’t live in passive environments. They must live and respond to the world to stay relevant.” INTERBRAND http://artofselfbranding.com/ 76
  77. 77. FOWD 2007 Example SOURCE: GOOGLE IMAGES DO: EVOLVE http://artofselfbranding.com/ 77
  78. 78. FOWD 2007 K.I.S.S. DO http://artofselfbranding.com/ 78
  79. 79. FOWD 2007 Brand != Logo  DON’T http://artofselfbranding.com/ 79
  80. 80. FOWD 2007 Auto-pilot  DON’T http://artofselfbranding.com/ 80
  81. 81. FOWD 2007 Box yourself in DON’T http://artofselfbranding.com/ 81
  82. 82. FOWD 2007 Example SOURCE: GOOGLE http://artofselfbranding.com/ 82
  83. 83. FOWD 2007 Comfort Zone DON’T http://artofselfbranding.com/ 83
  84. 84. FOWD 2007 Me me me: Forgetting others DON’T http://artofselfbranding.com/ 84
  85. 85. FOWD 2007 Relying on accomplishment alone DON’T http://artofselfbranding.com/ 85
  86. 86. FOWD 2007 So what was that all about again? CONCLUSION http://artofselfbranding.com/ 86
  87. 87. FOWD 2007 Thank You! RESOURCES, CREDITS, EXTRAS @ ARTOFSELFBRANDING.COM http://artofselfbranding.com/ 87
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