Julie Strawson

Slide 1: Getting mobile type right or… textual healing Julie Strawson Future of Mobile Nov 14 2007, London

Slide 2: Has your text got style?

Slide 4: In the PC world Scalable fonts bring style, colour and variety

Slide 7: The mobile world • Our font choices… normal, bold and large

Slide 8: The mobile world • We have normal italic, bold italic & large italic

Slide 9: Future of mobile text • Imagine if we could move the desktop world into the mobile world…

Slide 11: About Monotype Imaging We’re a leading global provider of text imaging solutions – We enable text that connects!

Slide 12: Global customers & partners World Class Customers and Partners Across All Sectors

Slide 13: Rich design heritage

Slide 14: Global expertise We employ 200+ people worldwide and have offices close to customers and partners

Slide 15: How do you measure text performance? Text Performs When… – It overcomes barriers in language or technology – It makes products more useful and more powerful – It makes markets easier to penetrate – It makes brands more memorable – It makes user experiences truly enhanced – It makes manufacturing easier to scale – It makes engineering costs lower and more widely leveraged

Slide 16: Displaying scalable fonts on mobile • Significant challenges – Legibility and consistency across displays – Text layout (height restriction) – Memory footprint – Clear display of East Asian characters (CJK) – Support for multiple languages simultaneously

Slide 17: Monotype Imaging in the mobile environment

Slide 18: Helping to build global standards

Slide 19: Monotype Imaging mobile solution You need to … • ensure clarity and readability at any size • broaden choice of typefaces • reflect brands through fonts • serve global markets ® ESQ Mobile fonts • Latin-based • Japanese • Devanagari • Many more

Slide 20: A closer look: scalability • Bitmaps not required • One font per typeface design

Slide 21: A closer look: on-screen text fidelity • Characters need to fit in a defined space • Not all TrueType fonts work well in mobile ® Fonts in a Box technology keeps scaled text sized to fit within an em square ™

Slide 22: A closer look: intricately shaped East Asian text • East Asian text needs to remain clear • At small sizes, intricate shapes can blur SmartHint technology keeps East Asian text scaled to small sizes clear and readable ™

Slide 23: A closer look: layout of complex scripts Complex scripts are unique WorldType Layout Engine handles layout requirements of multiple languages ®

Slide 24: Monotype Imaging’s ESQ Mobile Fonts ® A collection of optimised fonts for mobile • height-restricted: all characters fit within the em square

Slide 25: The right fonts can… The right fonts can…

Slide 26: make user interfaces more readable… before after

Slide 27: Reflect your audience… before after

Slide 28: lend personality to UIs… before after

Slide 29: evoke emotion…

Slide 30: personalise content…

Slide 31: support global content…

Slide 32: reinforce brand identity…

Slide 33: Taking brands mobile

Slide 34: Resources • White Paper Bringing Typography to Mobile in Symbian OS http://developer.symbian.com/main/downloads/paper s/monotype/Symbian_WP_screen.pdf • SDK / evaluation or just like to talk more about text? jl.strawson@monotypeimaging.co.uk www.monotypeimaging.com • Typefaces illustrated by Sebastian Lester – excerpts from ‘Moving Type’ http://uk.youtube.com/watch?v=nOiNG2TCe XQ