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Julie Strawson


Julie Strawson's presentation from Future of Mobile

Julie Strawson's presentation from Future of Mobile

Published in Technology , Art & Photos
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  • 1. Getting mobile type right or… textual healing Julie Strawson Future of Mobile Nov 14 2007, London
  • 2. Has your text got style?
  • 3. In the PC world Scalable fonts bring style, colour and variety
  • 4. The mobile world • Our font choices… normal, bold and large
  • 5. The mobile world • We have normal italic, bold italic & large italic
  • 6. Future of mobile text • Imagine if we could move the desktop world into the mobile world…
  • 7. About Monotype Imaging We’re a leading global provider of text imaging solutions – We enable text that connects!
  • 8. Global customers & partners World Class Customers and Partners Across All Sectors
  • 9. Rich design heritage
  • 10. Global expertise We employ 200+ people worldwide and have offices close to customers and partners
  • 11. How do you measure text performance? Text Performs When… – It overcomes barriers in language or technology – It makes products more useful and more powerful – It makes markets easier to penetrate – It makes brands more memorable – It makes user experiences truly enhanced – It makes manufacturing easier to scale – It makes engineering costs lower and more widely leveraged
  • 12. Displaying scalable fonts on mobile • Significant challenges – Legibility and consistency across displays – Text layout (height restriction) – Memory footprint – Clear display of East Asian characters (CJK) – Support for multiple languages simultaneously
  • 13. Monotype Imaging in the mobile environment
  • 14. Helping to build global standards
  • 15. Monotype Imaging mobile solution You need to … • ensure clarity and readability at any size • broaden choice of typefaces • reflect brands through fonts • serve global markets ® ESQ Mobile fonts • Latin-based • Japanese • Devanagari • Many more
  • 16. A closer look: scalability • Bitmaps not required • One font per typeface design
  • 17. A closer look: on-screen text fidelity • Characters need to fit in a defined space • Not all TrueType fonts work well in mobile ® Fonts in a Box technology keeps scaled text sized to fit within an em square ™
  • 18. A closer look: intricately shaped East Asian text • East Asian text needs to remain clear • At small sizes, intricate shapes can blur SmartHint technology keeps East Asian text scaled to small sizes clear and readable ™
  • 19. A closer look: layout of complex scripts Complex scripts are unique WorldType Layout Engine handles layout requirements of multiple languages ®
  • 20. Monotype Imaging’s ESQ Mobile Fonts ® A collection of optimised fonts for mobile • height-restricted: all characters fit within the em square
  • 21. The right fonts can… The right fonts can…
  • 22. make user interfaces more readable… before after
  • 23. Reflect your audience… before after
  • 24. lend personality to UIs… before after
  • 25. evoke emotion…
  • 26. personalise content…
  • 27. support global content…
  • 28. reinforce brand identity…
  • 29. Taking brands mobile
  • 30. Resources • White Paper Bringing Typography to Mobile in Symbian OS s/monotype/Symbian_WP_screen.pdf • SDK / evaluation or just like to talk more about text? • Typefaces illustrated by Sebastian Lester – excerpts from ‘Moving Type’ XQ