Julie Strawson

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Julie Strawson's presentation from Future of Mobile

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Julie Strawson

  1. 1. Getting mobile type right or… textual healing Julie Strawson Future of Mobile Nov 14 2007, London
  2. 2. Has your text got style?
  3. 3. In the PC world Scalable fonts bring style, colour and variety
  4. 4. The mobile world • Our font choices… normal, bold and large
  5. 5. The mobile world • We have normal italic, bold italic & large italic
  6. 6. Future of mobile text • Imagine if we could move the desktop world into the mobile world…
  7. 7. About Monotype Imaging We’re a leading global provider of text imaging solutions – We enable text that connects!
  8. 8. Global customers & partners World Class Customers and Partners Across All Sectors
  9. 9. Rich design heritage
  10. 10. Global expertise We employ 200+ people worldwide and have offices close to customers and partners
  11. 11. How do you measure text performance? Text Performs When… – It overcomes barriers in language or technology – It makes products more useful and more powerful – It makes markets easier to penetrate – It makes brands more memorable – It makes user experiences truly enhanced – It makes manufacturing easier to scale – It makes engineering costs lower and more widely leveraged
  12. 12. Displaying scalable fonts on mobile • Significant challenges – Legibility and consistency across displays – Text layout (height restriction) – Memory footprint – Clear display of East Asian characters (CJK) – Support for multiple languages simultaneously
  13. 13. Monotype Imaging in the mobile environment
  14. 14. Helping to build global standards
  15. 15. Monotype Imaging mobile solution You need to … • ensure clarity and readability at any size • broaden choice of typefaces • reflect brands through fonts • serve global markets ® ESQ Mobile fonts • Latin-based • Japanese • Devanagari • Many more
  16. 16. A closer look: scalability • Bitmaps not required • One font per typeface design
  17. 17. A closer look: on-screen text fidelity • Characters need to fit in a defined space • Not all TrueType fonts work well in mobile ® Fonts in a Box technology keeps scaled text sized to fit within an em square ™
  18. 18. A closer look: intricately shaped East Asian text • East Asian text needs to remain clear • At small sizes, intricate shapes can blur SmartHint technology keeps East Asian text scaled to small sizes clear and readable ™
  19. 19. A closer look: layout of complex scripts Complex scripts are unique WorldType Layout Engine handles layout requirements of multiple languages ®
  20. 20. Monotype Imaging’s ESQ Mobile Fonts ® A collection of optimised fonts for mobile • height-restricted: all characters fit within the em square
  21. 21. The right fonts can… The right fonts can…
  22. 22. make user interfaces more readable… before after
  23. 23. Reflect your audience… before after
  24. 24. lend personality to UIs… before after
  25. 25. evoke emotion…
  26. 26. personalise content…
  27. 27. support global content…
  28. 28. reinforce brand identity…
  29. 29. Taking brands mobile
  30. 30. Resources • White Paper Bringing Typography to Mobile in Symbian OS http://developer.symbian.com/main/downloads/paper s/monotype/Symbian_WP_screen.pdf • SDK / evaluation or just like to talk more about text? jl.strawson@monotypeimaging.co.uk www.monotypeimaging.com • Typefaces illustrated by Sebastian Lester – excerpts from ‘Moving Type’ http://uk.youtube.com/watch?v=nOiNG2TCe XQ

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