Innovation, the future and why nothing is ever simple

Commoditisation & Innovation

Commoditisation & Innovation Drivers

Commoditisation & Innovation Drivers Why nothing is simple

Commoditisation & Innovation Drivers Why nothing is simple Future

Environment Open Source People Genetics Commoditisation Patents Politics Ducks Chaos Football Maths Participation Printing Information Tech. Electronics Freedom

DANGER! Will Robinson DANGER!

dX = F(y)^F(z) + c p = Sin(y3).Cos(z)2 + k

Severe Pain risk of harm OK No. Slides

60 slides Severe Pain risk of harm OK No. Slides

Pain 185 slides OK

http://bancomicsans.com/home.html

End of DANGER!

Commoditisation & Innovation

change from monopolistic to perfect competition

Yesterday’s Today’s hot stuff boredom

New Bespoke

New Bespoke Products

New Bespoke Products Services

1832 New

1832 New Bespoke

1837 New Products

Electricity is a powerful constitutional tonic American Electrotherapeutic Association

1890’s Utility New Grid

1930’s National New Grid

COMMODITISATION New Bespoke Products Services

Power Internet CPU.

Power Google Internet CPU.

The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)

Creative Destruction Joseph A. Schumpeter (1883 - 1950)

Innovation

? Innovation

Innovation is the ﬁrst attempt to carry out [an idea] into practice. Professor Jan Fagerberg

Invention Idea Innovation Discovery

Invention Idea Innovation Services Discovery

COMMODITISATION Innovation Bespoke Products Services

Commoditisation & Innovation Drivers

New Bespoke Competitive Advantage

PRESSURE New New Thing Bespoke

New Bespoke Products Competitive Advantage

Screenshots taken from web at http://www.strassmann.com/

As IT becomes ubiquitous ... it has no strategic value Nick Carr

PRESSURE New Bespoke Products Services

User Generated Content open source Innovation Analytics Utility AJAX Wikis Cloud computing Rich user Interface SAAS SEO Social Networks Aggregation Opportunity Mash Ups REST WebOS Social Media Useability Participation Open Collaboration Architecture Standards RSS Web Services Adaptability SOA

Theory of Hiearchy Herbert A. Simon 1916-2001

CPU Memory I/O

Database Framework Operating System CPU Memory I/O

CRM Mapping C02 data Database Framework Operating System CPU Memory I/O

Services Innovation Services Services

COMMODITISATION Innovation Bespoke Products Services

Theory of Hiearchy Herbert A. Simon 1916-2001

Components Invention Idea Innovation Services Discovery

Commoditisation & Innovation Drivers Why nothing is simple

Common e r vic Se io n at n ov In t ion a en de Inv I Novel Low High e ry ov D isc

Ubiquity

Ubiquity Novel

Novel Common Ubiquity

Novel Common Certainty

Common Certainty Novel Low

Common Certainty Novel Low High

Ubiquity Novel Common Low Certainty High

Novel Common Low High

Common Early 80s innovation of CRM Novel Low High

Common Mid 80s database marketing. Novel Low High

Common Early 90s CRM products Novel Low High

Common Early 00s Utility-like CRM Novel Low High

Common Early 80s innovation of CRM Novel Low High

Common Innovation Novel Low High

Common Early 00s Utility-like CRM Novel Low High

Common Commodity Novel Low High

Common Commodity Innovation Novel Low High

Common Innovation Novel Low High

http://petjunction.blogspot.com/2007/07/adorables.html

I’m in ur Internets http://petjunction.blogspot.com/2007/07/adorables.html

I’m in ur Internets ... web fohwr zero!! http://petjunction.blogspot.com/2007/07/adorables.html

Common Scarcity of information Web 4.0 Novel Low High

Common Scarcity of information Expensive Web 4.0 Novel Low High

Common Scarcity of information Expensive Deviation is good Web 4.0 Novel Low High

Common Scarcity of information Expensive Deviation is good Dynamic methods Web 4.0 Novel Low High

Common Phone Novel Low High

Common Wealth of information Phone Novel Low High

Common Wealth of information Lower cost Phone Novel Low High

Common Wealth of information Lower cost Phone Deviation is bad Novel Low High

Common Wealth of information Lower cost Phone Deviation is bad Deﬁned methods Novel Low High

Common Scarcity of information Expensive Deviation is good Dynamic methods Phone Novel Low High

Common Phone Phone Novel Low High

Common Set budgets Recruit staff Maintain ofﬁce facilities Manage payroll Capture customer Maintain search request for service rank listing Audit site useability Maintain corporate wiki Capture product predictions Novel from information market Low High

Common Six Sigma Novel Low High

Common Commodity Six Sigma Novel Low High

Common Six Sigma Innovation Novel Low High

Common Different Methodologies Novel Low High

Common Deﬁned (Prince 2) Dynamic (XP) Novel Low High

Common Phone (You) Novel Low High

Common Phone (Everyone Else) Phone (You) Novel Low High

Common Phone (Everyone Else) Competitive Gap Phone (You) Novel Low High

PRESSURE New Services

Common Everyone Else You Novel Low High

Common Everyone Else Competitive Gap You Novel Low High

Red Queen Hypothesis Professor Leigh M. Van Valen

Innovate to survive tomorrow.

Innovate to survive tomorrow. Adapt to survive today.

Innovation Paradox Survival today [adaption] requires ‘coherence, coordination and stability’. Innovation [survival tomorrow] requires the replacement of these virtues. Salaman & Storey

Common Novel Well deﬁned Low High

Common Common place Novel Well deﬁned Low High

As ... becomes ubiquitous ... it has no strategic value Nick Carr

Common New Low High

Common New Low High Uncertain

1 Future Value ∝ Certainty

Common e r vic Se io n at n ov In t ion a en de Inv I Novel Low High e ry ov D isc

Common Set budgets Recruit staff Maintain ofﬁce facilities Manage payroll Capture customer Maintain search request for service rank listing Audit site useability Maintain corporate wiki Capture product predictions Novel from information market Low High

Common Different Methodologies Novel Low High

Common Everyone Else Competitive Gap You Novel Low High

Innovate to survive tomorrow. Adapt to survive today.

1 Future Value ∝ Certainty

Commoditisation Innovation Drivers Why nothing is simple Future

Products Services

Common Six Sigma Novel Low High

Common Agile Novel Low High

Common Commodity 20% Innovation Novel Low High

billege practicalowl greencracker kevinsteele privatenobby vickispix

giddygoose jm999uk mscolly Chicago Historical Society

swardley@mac.com

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Innovation, the future and why nothing is ever simple

by Carsonified Team on Oct 11, 2008

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Innovation, the future and why nothing is ever simple — Presentation Transcript