Innovation, the future
  and why nothing is
     ever simple
Innovation, the future
  and why nothing is
     ever simple
Commoditisation &
   Innovation
Commoditisation &
   Innovation

     Drivers
Commoditisation &
    Innovation

       Drivers
Why nothing is simple
Commoditisation &
    Innovation

       Drivers
Why nothing is simple
       Future
Environment
              Open Source    People
    Genetics     Commoditisation
Patents
   Politics   Ducks              ...
Environment
              Open Source    People
    Genetics     Commoditisation
Patents
   Politics   Ducks              ...
DANGER!
Will Robinson
 DANGER!
dX = F(y)^F(z) + c




p = Sin(y3).Cos(z)2 + k
Severe
Pain




            risk of
             harm

       OK
                  No. Slides
60 slides


               Severe
Pain




               risk of
                harm

       OK
                     No....
Pain
            185 slides




       OK
http://bancomicsans.com/home.html
End of
DANGER!
End of
DANGER!
Commoditisation &
   Innovation
change from monopolistic
 to perfect competition
Yesterday’s    Today’s
 hot stuff    boredom
New
New   Bespoke
New   Bespoke   Products
New   Bespoke   Products   Services
1832


New
1832


New    Bespoke
1837




New   Products
Electricity is a powerful
   constitutional tonic

 American Electrotherapeutic Association
1890’s




      Utility
New
       Grid
1930’s




      National
New
       Grid
COMMODITISATION




   New   Bespoke   Products   Services
Power


Internet


 CPU.
Power


Google   Internet


          CPU.
The fundamental impulse that
                       sets and keeps the capitalist
                       engine in motion ...
The fundamental impulse that
                       sets and keeps the capitalist
                       engine in motion ...
Creative
                       Destruction


Joseph A. Schumpeter
    (1883 - 1950)
New   Bespoke   Products   Services
New
Innovation
?   Innovation
Innovation is the
                          first attempt to
                          carry out [an idea]
                ...
Invention



            Idea   Innovation



Discovery
Invention



            Idea   Innovation



Discovery
Invention



            Idea   Innovation



Discovery
Invention



            Idea   Innovation



Discovery
Invention


            Idea   Innovation   Services



Discovery
COMMODITISATION




 Innovation   Bespoke   Products   Services
Invention


            Idea   Innovation   Services



Discovery
Power


Google   Internet


          CPU.
Creative
                       Destruction


Joseph A. Schumpeter
    (1883 - 1950)
Commoditisation &
   Innovation

     Drivers
New   Bespoke




Competitive
 Advantage
PRESSURE


   New
 New Thing   Bespoke
New   Bespoke   Products




Competitive
 Advantage
Screenshots taken from web at http://www.strassmann.com/
As IT becomes
             ubiquitous ... it
            has no strategic
                  value

Nick Carr
PRESSURE


  New   Bespoke   Products   Services
User Generated Content
       open source       Innovation    Analytics
                                             Utili...
User Generated Content
       open source       Innovation    Analytics
                                             Utili...
New   Bespoke   Products   Services
Theory of
                   Hiearchy


Herbert A. Simon
   1916-2001
CPU   Memory   I/O
Database   Framework


       Operating System


CPU         Memory        I/O
CRM         Mapping       C02 data


      Database   Framework


       Operating System


CPU         Memory         I/O
New   Bespoke   Products   Services
Services


Innovation   Services


             Services
COMMODITISATION




 Innovation   Bespoke   Products   Services
Invention


            Idea   Innovation   Services



Discovery
Power


Google   Internet


          CPU.
Creative
                       Destruction


Joseph A. Schumpeter
    (1883 - 1950)
Theory of
                   Hiearchy


Herbert A. Simon
   1916-2001
Components

Invention


            Idea   Innovation   Services



Discovery
Commoditisation &
    Innovation

       Drivers
Why nothing is simple
Common                                                          e
                                                        ...
Ubiquity
Ubiquity
Novel
Novel              Common




        Ubiquity
Novel         Common




  Certainty
Common




               Certainty
Novel




         Low
Common




               Certainty
Novel




         Low               High
Ubiquity
                   Novel              Common




            Low
Certainty
            High
Ubiquity
                   Novel              Common




            Low
Certainty
            High
Novel   Common




Low
High
Common




           Early 80s
         innovation of
             CRM
Novel




         Low             High
Common




               Mid 80s
               database marketing.
Novel




         Low                    High
Common




                 Early 90s
               CRM products
Novel




         Low                  High
Common


               Early 00s
               Utility-like
                  CRM
Novel




         Low                ...
Common




           Early 80s
         innovation of
             CRM
Novel




         Low             High
Common




         Innovation
Novel




         Low          High
Common


               Early 00s
               Utility-like
                  CRM
Novel




         Low                ...
Common




               Commodity
Novel




         Low               High
Common




                      Commodity




         Innovation
Novel




         Low                      High
Common




                      Commodity




         Innovation
Novel




         Low                      High
Common




         Innovation
Novel




         Low          High
http://petjunction.blogspot.com/2007/07/adorables.html
I’m in ur Internets




           http://petjunction.blogspot.com/2007/07/adorables.html
I’m in ur Internets




... web fohwr zero!!
           http://petjunction.blogspot.com/2007/07/adorables.html
Common



                    Scarcity of information




          Web 4.0
Novel




         Low                     High
Common



                    Scarcity of information
                    Expensive




          Web 4.0
Novel




      ...
Common



                    Scarcity of information
                    Expensive
                    Deviation is good
...
Common



                    Scarcity of information
                    Expensive
                    Deviation is good
...
Common




               Commodity
Novel




         Low               High
Common




               Phone
Novel




         Low           High
Common
         Wealth of
         information
                       Phone
Novel




         Low                   High
Common
         Wealth of
         information
         Lower cost    Phone
Novel




         Low                   High
Common
         Wealth of
         information
         Lower cost         Phone

         Deviation is bad
Novel




    ...
Common
         Wealth of
         information
         Lower cost         Phone

         Deviation is bad

         Defin...
Common



                       Scarcity of information
                       Expensive
                       Deviation...
Common




                      Commodity




         Innovation
Novel




         Low                      High
Common




                       Phone




               Phone
Novel




         Low                   High
Common
                                         Set budgets
                             Recruit staff
               Main...
Novel   Common




Low
High
Common




               Six Sigma
Novel




         Low               High
Common




               Commodity


                 Six Sigma
Novel




         Low                 High
Common




                      Six Sigma


         Innovation
Novel




         Low                      High
Common




                 Different
               Methodologies
Novel




         Low                   High
Common



                      Defined
                     (Prince 2)




           Dynamic
             (XP)
Novel




...
Common




         Phone (You)
Novel




         Low           High
Common
           Phone (Everyone Else)




         Phone (You)
Novel




         Low                       High
Common
           Phone (Everyone Else)




                            Competitive
                               Gap
   ...
PRESSURE


  New      Services
Novel   Common




Low
High
Common




                     Everyone Else
               You
Novel




         Low                         High
Common




          Everyone Else




               You
Novel




         Low              High
Common
                Everyone Else




                                Competitive
                                   Ga...
Red Queen
                               Hypothesis


Professor Leigh M. Van Valen
Creative
                       Destruction


Joseph A. Schumpeter
    (1883 - 1950)
Innovate to
survive tomorrow.
Innovate to
survive tomorrow.


     Adapt to
 survive today.
Novel   Common




Low
High
Innovation Paradox
   Survival today [adaption] requires
‘coherence, coordination and stability’.

Innovation [survival to...
Common
Novel




               Well defined
         Low                 High
Common




Common place
    Novel




                   Well defined
             Low                 High
As ... becomes
             ubiquitous ... it
            has no strategic
                   value

Nick Carr
Common




New
               Low   High
Common




New
               Low               High
                     Uncertain
1
Future Value   ∝   Certainty
Invention


            Idea   Innovation   Services



Discovery
Components

Invention


            Idea   Innovation   Services



Discovery
Common                                                          e
                                                        ...
Common




                      Commodity




         Innovation
Novel




         Low                      High
Common
                                         Set budgets
                             Recruit staff
               Main...
Common




                 Different
               Methodologies
Novel




         Low                   High
Common
                Everyone Else




                                Competitive
                                   Ga...
Innovate to
survive tomorrow.


     Adapt to
 survive today.
1
Future Value   ∝   Certainty
Commoditisation
      Innovation
       Drivers
Why nothing is simple
       Future
Products   Services
Components

Invention


            Idea   Innovation   Services



Discovery
Novel   Common




Low
High
Common




               Six Sigma
Novel




         Low               High
Common




           Agile
Novel




         Low       High
Common




               Commodity
Novel




         Low               High
Common




                       Commodity


           20%
          Innovation
Novel




         Low                  ...
billege     practicalowl greencracker




kevinsteele   privatenobby   vickispix
giddygoose
              jm999uk   mscolly


        Chicago
       Historical
        Society
swardley@mac.com
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
Innovation, the future and why nothing is ever simple
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Transcript of "Innovation, the future and why nothing is ever simple"

  1. 1. Innovation, the future and why nothing is ever simple
  2. 2. Innovation, the future and why nothing is ever simple
  3. 3. Commoditisation & Innovation
  4. 4. Commoditisation & Innovation Drivers
  5. 5. Commoditisation & Innovation Drivers Why nothing is simple
  6. 6. Commoditisation & Innovation Drivers Why nothing is simple Future
  7. 7. Environment Open Source People Genetics Commoditisation Patents Politics Ducks Chaos Football Maths Participation Printing Information Tech. Electronics Freedom
  8. 8. Environment Open Source People Genetics Commoditisation Patents Politics Ducks Chaos Football Maths Participation Printing Information Tech. Electronics Freedom
  9. 9. DANGER! Will Robinson DANGER!
  10. 10. dX = F(y)^F(z) + c p = Sin(y3).Cos(z)2 + k
  11. 11. Severe Pain risk of harm OK No. Slides
  12. 12. 60 slides Severe Pain risk of harm OK No. Slides
  13. 13. Pain 185 slides OK
  14. 14. http://bancomicsans.com/home.html
  15. 15. End of DANGER!
  16. 16. End of DANGER!
  17. 17. Commoditisation & Innovation
  18. 18. change from monopolistic to perfect competition
  19. 19. Yesterday’s Today’s hot stuff boredom
  20. 20. New
  21. 21. New Bespoke
  22. 22. New Bespoke Products
  23. 23. New Bespoke Products Services
  24. 24. 1832 New
  25. 25. 1832 New Bespoke
  26. 26. 1837 New Products
  27. 27. Electricity is a powerful constitutional tonic American Electrotherapeutic Association
  28. 28. 1890’s Utility New Grid
  29. 29. 1930’s National New Grid
  30. 30. COMMODITISATION New Bespoke Products Services
  31. 31. Power Internet CPU.
  32. 32. Power Google Internet CPU.
  33. 33. The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)
  34. 34. The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)
  35. 35. Creative Destruction Joseph A. Schumpeter (1883 - 1950)
  36. 36. New Bespoke Products Services
  37. 37. New
  38. 38. Innovation
  39. 39. ? Innovation
  40. 40. Innovation is the first attempt to carry out [an idea] into practice. Professor Jan Fagerberg
  41. 41. Invention Idea Innovation Discovery
  42. 42. Invention Idea Innovation Discovery
  43. 43. Invention Idea Innovation Discovery
  44. 44. Invention Idea Innovation Discovery
  45. 45. Invention Idea Innovation Services Discovery
  46. 46. COMMODITISATION Innovation Bespoke Products Services
  47. 47. Invention Idea Innovation Services Discovery
  48. 48. Power Google Internet CPU.
  49. 49. Creative Destruction Joseph A. Schumpeter (1883 - 1950)
  50. 50. Commoditisation & Innovation Drivers
  51. 51. New Bespoke Competitive Advantage
  52. 52. PRESSURE New New Thing Bespoke
  53. 53. New Bespoke Products Competitive Advantage
  54. 54. Screenshots taken from web at http://www.strassmann.com/
  55. 55. As IT becomes ubiquitous ... it has no strategic value Nick Carr
  56. 56. PRESSURE New Bespoke Products Services
  57. 57. User Generated Content open source Innovation Analytics Utility AJAX Wikis Cloud computing Rich user Interface SAAS SEO Social Networks Aggregation Opportunity Mash Ups REST WebOS Social Media Useability Participation Open Collaboration Architecture Standards RSS Web Services Adaptability SOA
  58. 58. User Generated Content open source Innovation Analytics Utility AJAX Wikis Cloud computing Rich user Interface SAAS SEO Social Networks Aggregation Opportunity Mash Ups REST WebOS Social Media Useability Participation Open Collaboration Architecture Standards RSS Web Services Adaptability SOA
  59. 59. New Bespoke Products Services
  60. 60. Theory of Hiearchy Herbert A. Simon 1916-2001
  61. 61. CPU Memory I/O
  62. 62. Database Framework Operating System CPU Memory I/O
  63. 63. CRM Mapping C02 data Database Framework Operating System CPU Memory I/O
  64. 64. New Bespoke Products Services
  65. 65. Services Innovation Services Services
  66. 66. COMMODITISATION Innovation Bespoke Products Services
  67. 67. Invention Idea Innovation Services Discovery
  68. 68. Power Google Internet CPU.
  69. 69. Creative Destruction Joseph A. Schumpeter (1883 - 1950)
  70. 70. Theory of Hiearchy Herbert A. Simon 1916-2001
  71. 71. Components Invention Idea Innovation Services Discovery
  72. 72. Commoditisation & Innovation Drivers Why nothing is simple
  73. 73. Common e r vic Se io n at n ov In t ion a en de Inv I Novel Low High e ry ov D isc
  74. 74. Ubiquity
  75. 75. Ubiquity Novel
  76. 76. Novel Common Ubiquity
  77. 77. Novel Common Certainty
  78. 78. Common Certainty Novel Low
  79. 79. Common Certainty Novel Low High
  80. 80. Ubiquity Novel Common Low Certainty High
  81. 81. Ubiquity Novel Common Low Certainty High
  82. 82. Novel Common Low High
  83. 83. Common Early 80s innovation of CRM Novel Low High
  84. 84. Common Mid 80s database marketing. Novel Low High
  85. 85. Common Early 90s CRM products Novel Low High
  86. 86. Common Early 00s Utility-like CRM Novel Low High
  87. 87. Common Early 80s innovation of CRM Novel Low High
  88. 88. Common Innovation Novel Low High
  89. 89. Common Early 00s Utility-like CRM Novel Low High
  90. 90. Common Commodity Novel Low High
  91. 91. Common Commodity Innovation Novel Low High
  92. 92. Common Commodity Innovation Novel Low High
  93. 93. Common Innovation Novel Low High
  94. 94. http://petjunction.blogspot.com/2007/07/adorables.html
  95. 95. I’m in ur Internets http://petjunction.blogspot.com/2007/07/adorables.html
  96. 96. I’m in ur Internets ... web fohwr zero!! http://petjunction.blogspot.com/2007/07/adorables.html
  97. 97. Common Scarcity of information Web 4.0 Novel Low High
  98. 98. Common Scarcity of information Expensive Web 4.0 Novel Low High
  99. 99. Common Scarcity of information Expensive Deviation is good Web 4.0 Novel Low High
  100. 100. Common Scarcity of information Expensive Deviation is good Dynamic methods Web 4.0 Novel Low High
  101. 101. Common Commodity Novel Low High
  102. 102. Common Phone Novel Low High
  103. 103. Common Wealth of information Phone Novel Low High
  104. 104. Common Wealth of information Lower cost Phone Novel Low High
  105. 105. Common Wealth of information Lower cost Phone Deviation is bad Novel Low High
  106. 106. Common Wealth of information Lower cost Phone Deviation is bad Defined methods Novel Low High
  107. 107. Common Scarcity of information Expensive Deviation is good Dynamic methods Phone Novel Low High
  108. 108. Common Commodity Innovation Novel Low High
  109. 109. Common Phone Phone Novel Low High
  110. 110. Common Set budgets Recruit staff Maintain office facilities Manage payroll Capture customer Maintain search request for service rank listing Audit site useability Maintain corporate wiki Capture product predictions Novel from information market Low High
  111. 111. Novel Common Low High
  112. 112. Common Six Sigma Novel Low High
  113. 113. Common Commodity Six Sigma Novel Low High
  114. 114. Common Six Sigma Innovation Novel Low High
  115. 115. Common Different Methodologies Novel Low High
  116. 116. Common Defined (Prince 2) Dynamic (XP) Novel Low High
  117. 117. Common Phone (You) Novel Low High
  118. 118. Common Phone (Everyone Else) Phone (You) Novel Low High
  119. 119. Common Phone (Everyone Else) Competitive Gap Phone (You) Novel Low High
  120. 120. PRESSURE New Services
  121. 121. Novel Common Low High
  122. 122. Common Everyone Else You Novel Low High
  123. 123. Common Everyone Else You Novel Low High
  124. 124. Common Everyone Else Competitive Gap You Novel Low High
  125. 125. Red Queen Hypothesis Professor Leigh M. Van Valen
  126. 126. Creative Destruction Joseph A. Schumpeter (1883 - 1950)
  127. 127. Innovate to survive tomorrow.
  128. 128. Innovate to survive tomorrow. Adapt to survive today.
  129. 129. Novel Common Low High
  130. 130. Innovation Paradox Survival today [adaption] requires ‘coherence, coordination and stability’. Innovation [survival tomorrow] requires the replacement of these virtues. Salaman & Storey
  131. 131. Common Novel Well defined Low High
  132. 132. Common Common place Novel Well defined Low High
  133. 133. As ... becomes ubiquitous ... it has no strategic value Nick Carr
  134. 134. Common New Low High
  135. 135. Common New Low High Uncertain
  136. 136. 1 Future Value ∝ Certainty
  137. 137. Invention Idea Innovation Services Discovery
  138. 138. Components Invention Idea Innovation Services Discovery
  139. 139. Common e r vic Se io n at n ov In t ion a en de Inv I Novel Low High e ry ov D isc
  140. 140. Common Commodity Innovation Novel Low High
  141. 141. Common Set budgets Recruit staff Maintain office facilities Manage payroll Capture customer Maintain search request for service rank listing Audit site useability Maintain corporate wiki Capture product predictions Novel from information market Low High
  142. 142. Common Different Methodologies Novel Low High
  143. 143. Common Everyone Else Competitive Gap You Novel Low High
  144. 144. Innovate to survive tomorrow. Adapt to survive today.
  145. 145. 1 Future Value ∝ Certainty
  146. 146. Commoditisation Innovation Drivers Why nothing is simple Future
  147. 147. Products Services
  148. 148. Components Invention Idea Innovation Services Discovery
  149. 149. Novel Common Low High
  150. 150. Common Six Sigma Novel Low High
  151. 151. Common Agile Novel Low High
  152. 152. Common Commodity Novel Low High
  153. 153. Common Commodity 20% Innovation Novel Low High
  154. 154. billege practicalowl greencracker kevinsteele privatenobby vickispix
  155. 155. giddygoose jm999uk mscolly Chicago Historical Society
  156. 156. swardley@mac.com
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