Your SlideShare is downloading. ×
0
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
APIs
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

APIs

3,422

Published on

Andrew Scott of Rummble explains how APIs can help your business

Andrew Scott of Rummble explains how APIs can help your business

Published in: Business, Technology
0 Comments
8 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,422
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
76
Comments
0
Likes
8
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Andrew J Scott Founder/CEO, Rummble API’s
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6. application programming interface
  • 7. Using other peoples APIs to add value to your product or service Build your own API for other people to use…
  • 8. mashups
  • 9. doing more with less
  • 10.  
  • 11.  
  • 12. Radically new approach for Boeing <ul><li>Reduced capital investment Access to outside expertise/IP Increased quality of end product Politically good for sales Cost advantages </li></ul>
  • 13. Your website JSON RSS XML Their “REST API” Someone else's website
  • 14.  
  • 15.  
  • 16. 37 APIs!
  • 17.  
  • 18. What are your goals? <ul><li>Save money Save time More content Capture more users Increase stickiness Enrich service </li></ul>
  • 19.  
  • 20.  
  • 21. Rummble builds you a personal trust network, and learns who you trust for what things 76% 32% 50% 71% 84% trusted
  • 22. N o searching with Rummble: just instant, personalised, results
  • 23. <ul><li>Save money </li></ul><ul><li>Save money </li></ul>
  • 24. More content
  • 25. <ul><li>Capture more users </li></ul><ul><li>Capture more users </li></ul>
  • 26. Increase stickiness
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31. Using other peoples APIs to add value to your product or service Build your own API for other people to use…
  • 32. Building your own API <ul><li>Document </li></ul><ul><ul><li>Wiki </li></ul></ul><ul><ul><li>..and more documentation </li></ul></ul><ul><li>Support </li></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Respond </li></ul></ul><ul><li>Scale </li></ul><ul><ul><li>Rate limits </li></ul></ul><ul><ul><li>Servers </li></ul></ul><ul><ul><li>Support </li></ul></ul>
  • 33. <ul><li>Vast majority traffic goes through API </li></ul><ul><li>Document </li></ul><ul><ul><li>Wiki </li></ul></ul><ul><li>Support </li></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Respond </li></ul></ul><ul><li>Scale </li></ul><ul><ul><li>Rate limits </li></ul></ul><ul><ul><li>Servers </li></ul></ul>
  • 34. Future <ul><li>More APIs </li></ul><ul><li>Fewer walled gardens, more dependencies </li></ul><ul><li>Talk to your neighbours </li></ul><ul><li>APIs build markets </li></ul>
  • 35. Open Social Friend Connect
  • 36.  
  • 37. Rummble API Launch Announcement Beta signup for developers, open now http:// rummble.mashery.com Going live 1 st July 2008
  • 38. Thank you! a [email_address] Personal Blog urbanhorizon.wordpress.com List of APIs http://tinyurl.com/2fhd9u

×