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Andrew J Scott Founder/CEO, Rummble API’s
 
 
 
 
application  programming  interface
Using other  peoples APIs  to add value to your product or service Build your own API for other people to use…
mashups
doing more with less
 
 
Radically new approach for Boeing   <ul><li>Reduced capital investment  Access to outside expertise/IP  Increased quality ...
Your website  JSON RSS XML   Their “REST API” Someone else's website
 
 
37 APIs!
 
What are your goals?   <ul><li>Save money  Save time  More content  Capture more users  Increase stickiness     Enrich ser...
 
 
Rummble builds you a personal trust network, and learns who you trust for what things 76% 32% 50% 71% 84% trusted
N o searching with Rummble:  just instant, personalised, results
<ul><li>Save money </li></ul><ul><li>Save money </li></ul>
More content
<ul><li>Capture more users </li></ul><ul><li>Capture more users </li></ul>
Increase stickiness
 
 
 
 
Using other  peoples APIs  to add value to your product or service Build your own API for other people to use…
Building your own API <ul><li>Document </li></ul><ul><ul><li>Wiki </li></ul></ul><ul><ul><li>..and more documentation </li...
<ul><li>Vast majority traffic goes through API </li></ul><ul><li>Document </li></ul><ul><ul><li>Wiki </li></ul></ul><ul><l...
Future <ul><li>More APIs </li></ul><ul><li>Fewer walled gardens,  more dependencies  </li></ul><ul><li>Talk to your neighb...
Open Social Friend Connect
 
Rummble API Launch Announcement   Beta signup for developers, open now http:// rummble.mashery.com Going live 1 st  July 2...
Thank you! a [email_address] Personal Blog  urbanhorizon.wordpress.com List of APIs   http://tinyurl.com/2fhd9u
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APIs

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Andrew Scott of Rummble explains how APIs can help your business

Published in: Business, Technology

Transcript of "APIs"

  1. 1. Andrew J Scott Founder/CEO, Rummble API’s
  2. 6. application programming interface
  3. 7. Using other peoples APIs to add value to your product or service Build your own API for other people to use…
  4. 8. mashups
  5. 9. doing more with less
  6. 12. Radically new approach for Boeing <ul><li>Reduced capital investment Access to outside expertise/IP Increased quality of end product Politically good for sales Cost advantages </li></ul>
  7. 13. Your website JSON RSS XML Their “REST API” Someone else's website
  8. 16. 37 APIs!
  9. 18. What are your goals? <ul><li>Save money Save time More content Capture more users Increase stickiness Enrich service </li></ul>
  10. 21. Rummble builds you a personal trust network, and learns who you trust for what things 76% 32% 50% 71% 84% trusted
  11. 22. N o searching with Rummble: just instant, personalised, results
  12. 23. <ul><li>Save money </li></ul><ul><li>Save money </li></ul>
  13. 24. More content
  14. 25. <ul><li>Capture more users </li></ul><ul><li>Capture more users </li></ul>
  15. 26. Increase stickiness
  16. 31. Using other peoples APIs to add value to your product or service Build your own API for other people to use…
  17. 32. Building your own API <ul><li>Document </li></ul><ul><ul><li>Wiki </li></ul></ul><ul><ul><li>..and more documentation </li></ul></ul><ul><li>Support </li></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Respond </li></ul></ul><ul><li>Scale </li></ul><ul><ul><li>Rate limits </li></ul></ul><ul><ul><li>Servers </li></ul></ul><ul><ul><li>Support </li></ul></ul>
  18. 33. <ul><li>Vast majority traffic goes through API </li></ul><ul><li>Document </li></ul><ul><ul><li>Wiki </li></ul></ul><ul><li>Support </li></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Respond </li></ul></ul><ul><li>Scale </li></ul><ul><ul><li>Rate limits </li></ul></ul><ul><ul><li>Servers </li></ul></ul>
  19. 34. Future <ul><li>More APIs </li></ul><ul><li>Fewer walled gardens, more dependencies </li></ul><ul><li>Talk to your neighbours </li></ul><ul><li>APIs build markets </li></ul>
  20. 35. Open Social Friend Connect
  21. 37. Rummble API Launch Announcement Beta signup for developers, open now http:// rummble.mashery.com Going live 1 st July 2008
  22. 38. Thank you! a [email_address] Personal Blog urbanhorizon.wordpress.com List of APIs http://tinyurl.com/2fhd9u
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