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Andrew Scott of Rummble explains how APIs can help your business

Andrew Scott of Rummble explains how APIs can help your business

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  • 1. Andrew J Scott Founder/CEO, Rummble API’s
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6. application programming interface
  • 7. Using other peoples APIs to add value to your product or service Build your own API for other people to use…
  • 8. mashups
  • 9. doing more with less
  • 10.  
  • 11.  
  • 12. Radically new approach for Boeing
    • Reduced capital investment Access to outside expertise/IP Increased quality of end product Politically good for sales Cost advantages
  • 13. Your website JSON RSS XML Their “REST API” Someone else's website
  • 14.  
  • 15.  
  • 16. 37 APIs!
  • 17.  
  • 18. What are your goals?
    • Save money Save time More content Capture more users Increase stickiness Enrich service
  • 19.  
  • 20.  
  • 21. Rummble builds you a personal trust network, and learns who you trust for what things 76% 32% 50% 71% 84% trusted
  • 22. N o searching with Rummble: just instant, personalised, results
  • 23.
    • Save money
    • Save money
  • 24. More content
  • 25.
    • Capture more users
    • Capture more users
  • 26. Increase stickiness
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31. Using other peoples APIs to add value to your product or service Build your own API for other people to use…
  • 32. Building your own API
    • Document
      • Wiki
      • ..and more documentation
    • Support
      • Community
      • Listen
      • Respond
    • Scale
      • Rate limits
      • Servers
      • Support
  • 33.
    • Vast majority traffic goes through API
    • Document
      • Wiki
    • Support
      • Community
      • Listen
      • Respond
    • Scale
      • Rate limits
      • Servers
  • 34. Future
    • More APIs
    • Fewer walled gardens, more dependencies
    • Talk to your neighbours
    • APIs build markets
  • 35. Open Social Friend Connect
  • 36.  
  • 37. Rummble API Launch Announcement Beta signup for developers, open now http:// rummble.mashery.com Going live 1 st July 2008
  • 38. Thank you! a [email_address] Personal Blog urbanhorizon.wordpress.com List of APIs http://tinyurl.com/2fhd9u