Andrew J Scott Founder/CEO, Rummble API’s

application programming interface

Using other peoples APIs to add value to your product or service Build your own API for other people to use…

mashups

doing more with less

Radically new approach for Boeing Reduced capital investment Access to outside expertise/IP Increased quality of end product Politically good for sales Cost advantages

Reduced capital investment Access to outside expertise/IP Increased quality of end product Politically good for sales Cost advantages

Your website JSON RSS XML Their “REST API” Someone else's website

37 APIs!

What are your goals? Save money Save time More content Capture more users Increase stickiness Enrich service

Save money Save time More content Capture more users Increase stickiness Enrich service

Rummble builds you a personal trust network, and learns who you trust for what things 76% 32% 50% 71% 84% trusted

N o searching with Rummble: just instant, personalised, results

Save money Save money

Save money

Save money

More content

Capture more users Capture more users

Capture more users

Capture more users

Increase stickiness

Using other peoples APIs to add value to your product or service Build your own API for other people to use…

Building your own API Document Wiki ..and more documentation Support Community Listen Respond Scale Rate limits Servers Support

Document

Wiki

..and more documentation

Support

Community

Listen

Respond

Scale

Rate limits

Servers

Support

Vast majority traffic goes through API Document Wiki Support Community Listen Respond Scale Rate limits Servers

Vast majority traffic goes through API

Document

Wiki

Support

Community

Listen

Respond

Scale

Rate limits

Servers

Future More APIs Fewer walled gardens, more dependencies Talk to your neighbours APIs build markets

More APIs

Fewer walled gardens, more dependencies

Talk to your neighbours

APIs build markets

Open Social Friend Connect

Rummble API Launch Announcement Beta signup for developers, open now http:// rummble.mashery.com Going live 1 st July 2008

Thank you! a [email_address] Personal Blog urbanhorizon.wordpress.com List of APIs http://tinyurl.com/2fhd9u