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When web 2.0 means business Observations, lessons, opinions Dorothy Briggs
[object Object],[object Object],[object Object],[object Object]
What’s all the fuss about? ,[object Object],[object Object],[object Object],[object Object],[object Object],Does social = soft and fluffy?
What’s all the fuss about? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s all the fuss about ,[object Object],[object Object]
What’s all the fuss about ,[object Object]
Implementing 2.0 What’s fit for purpose? Enterprise Consumer Internal social software Outbound social media
Lesson 1 Just because the tools are  ‘informal’  doesn’t mean you can survive without a strategy.
Find a requirement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lesson 2 Introducing a web 2.0 tool  does not an Enterprise 2.0 make
 
Challenges ,[object Object],[object Object],[object Object],[object Object]
Lesson 3 In the flat world of web 2.0  champions and leaders are more important than ever
The C-chain Content Communicate Contribute Collaborate Community Web 2.0 Enterprise Connections
Oh no ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lesson 4 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
WTFowa? Social tools Collaboration Enterprise  software Mobile
Are you a 2.0 person? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http:// www.youtube.com/watch?v =UWXfRLPXq0k

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Embracing Web 2.0 in the Enterprise: Observations and Lessons

  • 1. When web 2.0 means business Observations, lessons, opinions Dorothy Briggs
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  • 7. Implementing 2.0 What’s fit for purpose? Enterprise Consumer Internal social software Outbound social media
  • 8. Lesson 1 Just because the tools are ‘informal’ doesn’t mean you can survive without a strategy.
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  • 10. Lesson 2 Introducing a web 2.0 tool does not an Enterprise 2.0 make
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  • 13. Lesson 3 In the flat world of web 2.0 champions and leaders are more important than ever
  • 14. The C-chain Content Communicate Contribute Collaborate Community Web 2.0 Enterprise Connections
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  • 18. WTFowa? Social tools Collaboration Enterprise software Mobile
  • 19.