When web 2.0 means business Observations, lessons, opinions Dorothy Briggs

Why the enterprise is embracing the idea The issues of implementation Oh no ROI Ways to be Enterprise 2.0

Why the enterprise is embracing the idea

The issues of implementation

Oh no ROI

Ways to be Enterprise 2.0

What’s all the fuss about? Allow Generation Y to work in the way they expect Encourage ideas sharing Collaborate informally Open communications channels Employee retention Does social = soft and fluffy?

Allow Generation Y to work in the way they expect

Encourage ideas sharing

Collaborate informally

Open communications channels

Employee retention

What’s all the fuss about? Flexibility of workers – locations, roles, work patterns Collaborative working Cutting time to market Cost reductions Increasing customer-centricity Putting Knowledge Management to bed

Flexibility of workers – locations, roles, work patterns

Collaborative working

Cutting time to market

Cost reductions

Increasing customer-centricity

Putting Knowledge Management to bed

What’s all the fuss about Web 2.0 can facilitate an open-ended corporate culture that values transparency, collaboration and innovation. Most important, it can be an effective way to build a customer-centric organization Matthew Fraser

Web 2.0 can facilitate an open-ended corporate culture that values transparency, collaboration and innovation. Most important, it can be an effective way to build a customer-centric organization

Matthew Fraser

What’s all the fuss about Forrester predicts that the enterprise spend on 2.0 will be $4.6bn by 2013.

Forrester predicts that the enterprise spend on 2.0 will be $4.6bn by 2013.

Implementing 2.0 What’s fit for purpose? Enterprise Consumer Internal social software Outbound social media

Lesson 1 Just because the tools are ‘informal’ doesn’t mean you can survive without a strategy.

Find a requirement Soft and social is a good driver A business reason is better Reducing email Opening up content beyond the enterprise Measuring contributions Cutting down on file transfer Building project teams Enterprise-strength is critical Secure, robust, scalable

Soft and social is a good driver

A business reason is better

Reducing email

Opening up content beyond the enterprise

Measuring contributions

Cutting down on file transfer

Building project teams

Enterprise-strength is critical

Secure, robust, scalable

Lesson 2 Introducing a web 2.0 tool does not an Enterprise 2.0 make

Challenges Everyone can introduce a web 2.0 product Find the most appropriate solution Everyone can introduce a web 2.0 product The enterprise can’t control this

Everyone can introduce a web 2.0 product

Find the most appropriate solution

Everyone can introduce a web 2.0 product

The enterprise can’t control this

Lesson 3 In the flat world of web 2.0 champions and leaders are more important than ever

The C-chain Content Communicate Contribute Collaborate Community Web 2.0 Enterprise Connections

Oh no ROI Difficult to measure: Knowledge capital Productivity Employee happiness Openness, transparency, communication Easy to measure Travel costs Project costs Recruitment costs Licence fees IT management Cost of ‘it happening anyway’

Difficult to measure:

Knowledge capital

Productivity

Employee happiness

Openness, transparency, communication

Easy to measure

Travel costs

Project costs

Recruitment costs

Licence fees

IT management

Cost of ‘it happening anyway’

Lesson 4 Plan for small wins, discover large ones Don’t discount IT Without an attempt at ROI the project is likely to lose purpose 1 in 2 enterprises introducing social tools, uptake within those considerably less – Forrester. Monetize the risks of the wrong implementation

Plan for small wins, discover large ones

Don’t discount IT

Without an attempt at ROI the project is likely to lose purpose

1 in 2 enterprises introducing social tools, uptake within those considerably less – Forrester.

Monetize the risks of the wrong implementation

Summary Have reasons and set goals Encourage adoption but look for the bigger productivity picture Choose the tools that are right for you, or work out how to build them Partial uptake is not a success

Have reasons and set goals

Encourage adoption but look for the bigger productivity picture

Choose the tools that are right for you, or work out how to build them

Partial uptake is not a success

WTFowa? Social tools Collaboration Enterprise software Mobile

Are you a 2.0 person? Personal use of 2.0 tools Implemented 2.0 in the business 2.0 concepts as well as 2.0 tools People-centric vs content-centric Enduring connections Email-agnostic PaaS vs in-house Willing to accept advertising BYO to make it work http:// www.youtube.com/watch?v =UWXfRLPXq0k

Personal use of 2.0 tools

Implemented 2.0 in the business

2.0 concepts as well as 2.0 tools

People-centric vs content-centric

Enduring connections

Email-agnostic

PaaS vs in-house

Willing to accept advertising

BYO to make it work