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FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
FOWA Tour- Dorothy Briggs
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FOWA Tour- Dorothy Briggs

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Future of Web Apps Tour presents "When Web 2.0 Means Business" by Dorothy Briggs

Future of Web Apps Tour presents "When Web 2.0 Means Business" by Dorothy Briggs

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  • 1. When web 2.0 means business Observations, lessons, opinions Dorothy Briggs
  • 2.
    • Why the enterprise is embracing the idea
    • The issues of implementation
    • Oh no ROI
    • Ways to be Enterprise 2.0
  • 3. What’s all the fuss about?
    • Allow Generation Y to work in the way they expect
    • Encourage ideas sharing
    • Collaborate informally
    • Open communications channels
    • Employee retention
    Does social = soft and fluffy?
  • 4. What’s all the fuss about?
    • Flexibility of workers – locations, roles, work patterns
    • Collaborative working
    • Cutting time to market
    • Cost reductions
    • Increasing customer-centricity
    • Putting Knowledge Management to bed
  • 5. What’s all the fuss about
    • Web 2.0 can facilitate an open-ended corporate culture that values transparency, collaboration and innovation. Most important, it can be an effective way to build a customer-centric organization
      • Matthew Fraser
  • 6. What’s all the fuss about
    • Forrester predicts that the enterprise spend on 2.0 will be $4.6bn by 2013.
  • 7. Implementing 2.0 What’s fit for purpose? Enterprise Consumer Internal social software Outbound social media
  • 8. Lesson 1 Just because the tools are ‘informal’ doesn’t mean you can survive without a strategy.
  • 9. Find a requirement
    • Soft and social is a good driver
    • A business reason is better
      • Reducing email
      • Opening up content beyond the enterprise
      • Measuring contributions
      • Cutting down on file transfer
      • Building project teams
    • Enterprise-strength is critical
      • Secure, robust, scalable
  • 10. Lesson 2 Introducing a web 2.0 tool does not an Enterprise 2.0 make
  • 11.  
  • 12. Challenges
    • Everyone can introduce a web 2.0 product
      • Find the most appropriate solution
    • Everyone can introduce a web 2.0 product
      • The enterprise can’t control this
  • 13. Lesson 3 In the flat world of web 2.0 champions and leaders are more important than ever
  • 14. The C-chain Content Communicate Contribute Collaborate Community Web 2.0 Enterprise Connections
  • 15. Oh no ROI
    • Difficult to measure:
      • Knowledge capital
      • Productivity
      • Employee happiness
      • Openness, transparency, communication
    • Easy to measure
      • Travel costs
      • Project costs
      • Recruitment costs
      • Licence fees
      • IT management
    • Cost of ‘it happening anyway’
  • 16. Lesson 4
    • Plan for small wins, discover large ones
      • Don’t discount IT
    • Without an attempt at ROI the project is likely to lose purpose
    • 1 in 2 enterprises introducing social tools, uptake within those considerably less – Forrester.
    • Monetize the risks of the wrong implementation
  • 17. Summary
    • Have reasons and set goals
    • Encourage adoption but look for the bigger productivity picture
    • Choose the tools that are right for you, or work out how to build them
    • Partial uptake is not a success
  • 18. WTFowa? Social tools Collaboration Enterprise software Mobile
  • 19. Are you a 2.0 person?
    • Personal use of 2.0 tools
    • Implemented 2.0 in the business
    • 2.0 concepts as well as 2.0 tools
      • People-centric vs content-centric
    • Enduring connections
    • Email-agnostic
    • PaaS vs in-house
    • Willing to accept advertising
    • BYO to make it work
    http:// www.youtube.com/watch?v =UWXfRLPXq0k

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