FOWA Tour- Dorothy Briggs
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FOWA Tour- Dorothy Briggs



Future of Web Apps Tour presents "When Web 2.0 Means Business" by Dorothy Briggs

Future of Web Apps Tour presents "When Web 2.0 Means Business" by Dorothy Briggs



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    FOWA Tour- Dorothy Briggs FOWA Tour- Dorothy Briggs Presentation Transcript

    • When web 2.0 means business Observations, lessons, opinions Dorothy Briggs
      • Why the enterprise is embracing the idea
      • The issues of implementation
      • Oh no ROI
      • Ways to be Enterprise 2.0
    • What’s all the fuss about?
      • Allow Generation Y to work in the way they expect
      • Encourage ideas sharing
      • Collaborate informally
      • Open communications channels
      • Employee retention
      Does social = soft and fluffy?
    • What’s all the fuss about?
      • Flexibility of workers – locations, roles, work patterns
      • Collaborative working
      • Cutting time to market
      • Cost reductions
      • Increasing customer-centricity
      • Putting Knowledge Management to bed
    • What’s all the fuss about
      • Web 2.0 can facilitate an open-ended corporate culture that values transparency, collaboration and innovation. Most important, it can be an effective way to build a customer-centric organization
        • Matthew Fraser
    • What’s all the fuss about
      • Forrester predicts that the enterprise spend on 2.0 will be $4.6bn by 2013.
    • Implementing 2.0 What’s fit for purpose? Enterprise Consumer Internal social software Outbound social media
    • Lesson 1 Just because the tools are ‘informal’ doesn’t mean you can survive without a strategy.
    • Find a requirement
      • Soft and social is a good driver
      • A business reason is better
        • Reducing email
        • Opening up content beyond the enterprise
        • Measuring contributions
        • Cutting down on file transfer
        • Building project teams
      • Enterprise-strength is critical
        • Secure, robust, scalable
    • Lesson 2 Introducing a web 2.0 tool does not an Enterprise 2.0 make
    • Challenges
      • Everyone can introduce a web 2.0 product
        • Find the most appropriate solution
      • Everyone can introduce a web 2.0 product
        • The enterprise can’t control this
    • Lesson 3 In the flat world of web 2.0 champions and leaders are more important than ever
    • The C-chain Content Communicate Contribute Collaborate Community Web 2.0 Enterprise Connections
    • Oh no ROI
      • Difficult to measure:
        • Knowledge capital
        • Productivity
        • Employee happiness
        • Openness, transparency, communication
      • Easy to measure
        • Travel costs
        • Project costs
        • Recruitment costs
        • Licence fees
        • IT management
      • Cost of ‘it happening anyway’
    • Lesson 4
      • Plan for small wins, discover large ones
        • Don’t discount IT
      • Without an attempt at ROI the project is likely to lose purpose
      • 1 in 2 enterprises introducing social tools, uptake within those considerably less – Forrester.
      • Monetize the risks of the wrong implementation
    • Summary
      • Have reasons and set goals
      • Encourage adoption but look for the bigger productivity picture
      • Choose the tools that are right for you, or work out how to build them
      • Partial uptake is not a success
    • WTFowa? Social tools Collaboration Enterprise software Mobile
    • Are you a 2.0 person?
      • Personal use of 2.0 tools
      • Implemented 2.0 in the business
      • 2.0 concepts as well as 2.0 tools
        • People-centric vs content-centric
      • Enduring connections
      • Email-agnostic
      • PaaS vs in-house
      • Willing to accept advertising
      • BYO to make it work
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