Doing a Startup
           in The Real World
                           David Heinemeier Hansson
                         ...
The Real World


Thursday, March 26, 2009
Fuck
                           The Real
                            World
Thursday, March 26, 2009
Thursday, March 26, 2009
Thursday, March 26, 2009
Thursday, March 26, 2009
Too simple


Thursday, March 26, 2009
No plans


Thursday, March 26, 2009
Said no


Thursday, March 26, 2009
Big popularity


Thursday, March 26, 2009
All rock stars


Thursday, March 26, 2009
Easy domain


Thursday, March 26, 2009
Thursday, March 26, 2009
Thursday, March 26, 2009
Fuck
                           Doing A
                           Startup
Thursday, March 26, 2009
Start a business!


Thursday, March 26, 2009
Pitch the killer idea


Thursday, March 26, 2009
Find the secret


Thursday, March 26, 2009
Execution &
                           perseverance


Thursday, March 26, 2009
Invest yourself


Thursday, March 26, 2009
Questions?




Thursday, March 26, 2009
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David Heinemeir Hanson

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David Heinemeir Hanson - FOWA Dublin 2009

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  • Pessimist monopoly on reality with gloom, doom
    Paradoxes: Meetings vs 4-day work weeks
    Nothing can ever improve, nothing can ever change
    Preys on your worst fears and insecurities: “People won’t get that”
  • Nothing I ever worked on would have worked in the real world
    Obstacles, barriers, impossibilities
  • 1 guy learning ruby
    you NEED 2p commit, thread safety, sales people with sirloins and lap dances
    game over, php + java already won (make the best of it)
    What the hell kind of name is “Ruby on Rails” anyway?
  • Multi-million dollar business from a 3p team working spare time
    Should have died long ago but just celebrated its 5 yr birthday
  • Because that's how the real world works. It's full of big scary paper dragons that you supposedly just can't fight. Might as well just give up in advance and don't try anything.
  • Some big bully should have swept in and grabbed our candy
    Google, Microsoft, others coexist
  • No big functional specs, road maps, business plans, or long-term projections
    \"where we were going to be in 5 years\"
    Most people don't know what the hell they're doing most of the time anyway, plans don’t change that
  • To features, to customer segments, even to some customers
    If he wants bananas in his lasagna, you're a foolish, arrogant prick of a chef
  • 100K readers now, think we got there because people just couldn't resist my deliciously swirly hair? 2K readers in ’04 (5!! years after launching the blog)
  • Everyone is dummy and only the blessed few can actually do anything. Bullshit.
    rockstar environment = trust, freedom, little work that nobody wants to do
    The real world thinks that everyone is a liar, a thief, and a crook
    Acquisitions turns rock stars into roadies
  • CHOOSE to make our stuff simple, PM + CRM often very complex
    Every domain has a simple angle. It's your job to find it and exploit
    Only so many air traffic control systems or missile trajectory calculators
  • So the next time someone shoots down your idea with \"that's great, but it wouldn't work in the real work\", it's your moral duty to prove them the hell wrong!
  • Wooooohoooo - \"Screw Kansas, I'm Going to Hollywood!\"
    Bipolar disorder, Doing a Startup is the hypomania
  • \"Doing a startup\" is such a cop out, it’s a game, cops and robbers
    Distracts you from the simplicity of: price * customers = profit
    Has become a toxic word in my mind, like web 2.0 and enterprise
  • Such liberating constraints: Income, expenses, customers (not users)
  • Micro-volunteering, crowd-sourcing, social-media cross between Flickr and Facebook for puppies
  • Pre-roll ads? Ruby on Rails? Blah, blah
  • Sticking to it: 37signals 10 yrs, Rails 6, Basecamp 5
    Last man standing
  • Don’t expect to fail, don’t set out to be a serial entrepeneur
    Think about “what’s your life’s work”
    Get rich slowly (most investments bear fruit from compound interest, not spikes)

  • David Heinemeir Hanson

    1. 1. Doing a Startup in The Real World David Heinemeier Hansson 37signals Thursday, March 26, 2009
    2. 2. The Real World Thursday, March 26, 2009
    3. 3. Fuck The Real World Thursday, March 26, 2009
    4. 4. Thursday, March 26, 2009
    5. 5. Thursday, March 26, 2009
    6. 6. Thursday, March 26, 2009
    7. 7. Too simple Thursday, March 26, 2009
    8. 8. No plans Thursday, March 26, 2009
    9. 9. Said no Thursday, March 26, 2009
    10. 10. Big popularity Thursday, March 26, 2009
    11. 11. All rock stars Thursday, March 26, 2009
    12. 12. Easy domain Thursday, March 26, 2009
    13. 13. Thursday, March 26, 2009
    14. 14. Thursday, March 26, 2009
    15. 15. Fuck Doing A Startup Thursday, March 26, 2009
    16. 16. Start a business! Thursday, March 26, 2009
    17. 17. Pitch the killer idea Thursday, March 26, 2009
    18. 18. Find the secret Thursday, March 26, 2009
    19. 19. Execution & perseverance Thursday, March 26, 2009
    20. 20. Invest yourself Thursday, March 26, 2009
    21. 21. Questions? Thursday, March 26, 2009
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