agile branding
danny somekh
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do good. design
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00:05:00
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/dannysomekh
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12/20
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agile branding & creative
development
(abcd)
© Danny Somekh 2009

12
34
56
Brief
Research
78
Planning
Concepts
Design
Implement
Test
Deliver
© Danny Somekh 2009

Writing Toing and froing
Costing
Emailing
Intellectualising
Procrastinating
Infighting
Considering Creating Briefing
Calling
Explaining
Waiting Approving
Meeting Sorting Deciding
Managing Exploring
Debating Reviewing Arranging
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abcd?
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2002-2007
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a client engagement
b dream team
c visual exploration
d end user involvement
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4
5 3
1 2 6
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1 2
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2
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3
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4
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5
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2
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6
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x1 x2 x3
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the future of co-creation?
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dannysomekh.
wordpress.com
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thanks
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