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Danny Somekh - FOWD London 2009
 

Danny Somekh - FOWD London 2009

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Agile Branding

Agile Branding

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  • <br /> thanks ryan. <br /> <br /> hello and good morning. <br /> <br /> i’m not sure if being the first on is a good idea but here goes. <br /> <br /> i was advised to imagine you all naked to allay any nerves but i think it would have the opposite effect. <br /> <br /> <br />
  • <br /> <br /> now this presentation is short and visually very minimal <br /> <br /> not least because i’ve had very little time to prepare something with any substance <br /> <br /> it also means that you don’t have to suffer the usual death by powerpoint first thing in the morning. <br /> <br /> <br />
  • <br /> <br /> my name is Danny Somekh and I am a branding and digital strategist. <br /> <br /> <br /> <br />
  • <br /> <br /> Until going independent recently <br /> <br /> I spent 12 of my 20 year career at a top 100 design agency where I was responsible for branding and digital innovation. <br /> <br /> <br />
  • <br /> I am here today to talk about a new approach to developing brands and creative work that I am tentatively calling.. <br /> <br /> agile, branding and creative development - abcd <br /> <br /> the approach takes a big steer from the agile software development world as the name suggests <br /> <br /> I believe this agile way of working is how most creative outfits will operate in the future. <br /> <br /> there are strong indications that agencies are already gravitating this type of approach. <br /> <br /> it will also form the basis of a new design collective i’ll be launching in june <br /> <br /> <br /> <br /> <br /> <br />
  • <br /> its worth looking at the typical approach most agencies use <br /> <br /> It relies very heavily on project management, documentation and quite a lot of bean counting, like keeping time sheets. <br /> <br /> <br /> <br /> <br />
  • <br /> i don’t have time to talk in detail about the downsides of this approach <br /> <br /> in a nutshell i think a lot of energy is wasted on non- creative activities. <br /> <br /> which ironically leaves little space for what we really get paid to do. <br />
  • <br /> i don’t have time to talk in detail about the downsides of this approach <br /> <br /> in a nutshell i think a lot of energy is wasted on non- creative activities. <br /> <br /> which ironically leaves little space for what we really get paid to do. <br />
  • <br /> i don’t have time to talk in detail about the downsides of this approach <br /> <br /> in a nutshell i think a lot of energy is wasted on non- creative activities. <br /> <br /> which ironically leaves little space for what we really get paid to do. <br />
  • <br /> i don’t have time to talk in detail about the downsides of this approach <br /> <br /> in a nutshell i think a lot of energy is wasted on non- creative activities. <br /> <br /> which ironically leaves little space for what we really get paid to do. <br />
  • <br /> i don’t have time to talk in detail about the downsides of this approach <br /> <br /> in a nutshell i think a lot of energy is wasted on non- creative activities. <br /> <br /> which ironically leaves little space for what we really get paid to do. <br />
  • <br /> i don’t have time to talk in detail about the downsides of this approach <br /> <br /> in a nutshell i think a lot of energy is wasted on non- creative activities. <br /> <br /> which ironically leaves little space for what we really get paid to do. <br />
  • <br /> i don’t have time to talk in detail about the downsides of this approach <br /> <br /> in a nutshell i think a lot of energy is wasted on non- creative activities. <br /> <br /> which ironically leaves little space for what we really get paid to do. <br />
  • <br /> i don’t have time to talk in detail about the downsides of this approach <br /> <br /> in a nutshell i think a lot of energy is wasted on non- creative activities. <br /> <br /> which ironically leaves little space for what we really get paid to do. <br />
  • <br /> i don’t have time to talk in detail about the downsides of this approach <br /> <br /> in a nutshell i think a lot of energy is wasted on non- creative activities. <br /> <br /> which ironically leaves little space for what we really get paid to do. <br />
  • <br /> i don’t have time to talk in detail about the downsides of this approach <br /> <br /> in a nutshell i think a lot of energy is wasted on non- creative activities. <br /> <br /> which ironically leaves little space for what we really get paid to do. <br />
  • <br /> i don’t have time to talk in detail about the downsides of this approach <br /> <br /> in a nutshell i think a lot of energy is wasted on non- creative activities. <br /> <br /> which ironically leaves little space for what we really get paid to do. <br />
  • <br /> i don’t have time to talk in detail about the downsides of this approach <br /> <br /> in a nutshell i think a lot of energy is wasted on non- creative activities. <br /> <br /> which ironically leaves little space for what we really get paid to do. <br />
  • <br /> i don’t have time to talk in detail about the downsides of this approach <br /> <br /> in a nutshell i think a lot of energy is wasted on non- creative activities. <br /> <br /> which ironically leaves little space for what we really get paid to do. <br />
  • <br /> i don’t have time to talk in detail about the downsides of this approach <br /> <br /> in a nutshell i think a lot of energy is wasted on non- creative activities. <br /> <br /> which ironically leaves little space for what we really get paid to do. <br />
  • <br /> i don’t have time to talk in detail about the downsides of this approach <br /> <br /> in a nutshell i think a lot of energy is wasted on non- creative activities. <br /> <br /> which ironically leaves little space for what we really get paid to do. <br />
  • <br /> i don’t have time to talk in detail about the downsides of this approach <br /> <br /> in a nutshell i think a lot of energy is wasted on non- creative activities. <br /> <br /> which ironically leaves little space for what we really get paid to do. <br />
  • <br /> i don’t have time to talk in detail about the downsides of this approach <br /> <br /> in a nutshell i think a lot of energy is wasted on non- creative activities. <br /> <br /> which ironically leaves little space for what we really get paid to do. <br />

Danny Somekh - FOWD London 2009 Danny Somekh - FOWD London 2009 Presentation Transcript

  • agile branding danny somekh © Danny Somekh 2009
  • do good. design © Danny Somekh 2009
  • 00:05:00 © Danny Somekh 2009
  • /dannysomekh © Danny Somekh 2009
  • 12/20 © Danny Somekh 2009
  • agile branding & creative development (abcd) © Danny Somekh 2009
  • 12 34 56 Brief Research 78 Planning Concepts Design Implement Test Deliver © Danny Somekh 2009
  • © Danny Somekh 2009
  • Writing Emailing Toing and froing Costing Intellectualising Procrastinating Infighting Considering Creating Briefing Calling Waiting Approving Explaining Sorting Deciding Meeting Managing Exploring Debating Arranging Reviewing © Danny Somekh 2009
  • abcd? © Danny Somekh 2009
  • 2002-2007 © Danny Somekh 2009
  • a client engagement b dream team c visual exploration d end user involvement © Danny Somekh 2009
  • 4 3 5 1 6 2 © Danny Somekh 2009
  • 1 © Danny Somekh 2009
  • 2 © Danny Somekh 2009
  • 3 © Danny Somekh 2009
  • 4 © Danny Somekh 2009
  • 5 © Danny Somekh 2009
  • 2 © Danny Somekh 2009
  • 6 © Danny Somekh 2009
  • x1 x2 x3 © Danny Somekh 2009
  • the future of co-creation? © Danny Somekh 2009
  • dannysomekh. wordpress.com © Danny Somekh 2009
  • thanks © Danny Somekh 2009