agile branding
                      danny somekh


© Danny Somekh 2009
do good. design



© Danny Somekh 2009
00:05:00
© Danny Somekh 2009
/dannysomekh



© Danny Somekh 2009
12/20
© Danny Somekh 2009
agile branding & creative
               development
                   (abcd)


© Danny Somekh 2009
12
                           34
                                                 56
  Brief

                Research



...
© Danny Somekh 2009
Writing                                  Emailing
                       Toing and froing
                          Costin...
abcd?
© Danny Somekh 2009
2002-2007
© Danny Somekh 2009
a client engagement
           b dream team
           c visual exploration
           d end user involvement


© Danny So...
4

                              3
                      5
1                                 6
                          2...
1
© Danny Somekh 2009
2
© Danny Somekh 2009
3
© Danny Somekh 2009
4
© Danny Somekh 2009
5
© Danny Somekh 2009
2
© Danny Somekh 2009
6
© Danny Somekh 2009
x1   x2   x3




© Danny Somekh 2009
the future of co-creation?



© Danny Somekh 2009
dannysomekh.
                      wordpress.com



© Danny Somekh 2009
thanks



© Danny Somekh 2009
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Danny Somekh - FOWD London 2009

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  • thanks ryan.

    hello and good morning.

    i’m not sure if being the first on is a good idea but here goes.

    i was advised to imagine you all naked to allay any nerves but i think it would have the opposite effect.




  • now this presentation is short and visually very minimal

    not least because i’ve had very little time to prepare something with any substance

    it also means that you don’t have to suffer the usual death by powerpoint first thing in the morning.




  • my name is Danny Somekh and I am a branding and digital strategist.





  • Until going independent recently

    I spent 12 of my 20 year career at a top 100 design agency where I was responsible for branding and digital innovation.



  • I am here today to talk about a new approach to developing brands and creative work that I am tentatively calling..

    agile, branding and creative development - abcd

    the approach takes a big steer from the agile software development world as the name suggests

    I believe this agile way of working is how most creative outfits will operate in the future.

    there are strong indications that agencies are already gravitating this type of approach.

    it will also form the basis of a new design collective i’ll be launching in june






  • its worth looking at the typical approach most agencies use

    It relies very heavily on project management, documentation and quite a lot of bean counting, like keeping time sheets.





  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.
  • Transcript of "Danny Somekh - FOWD London 2009"

    1. 1. agile branding danny somekh © Danny Somekh 2009
    2. 2. do good. design © Danny Somekh 2009
    3. 3. 00:05:00 © Danny Somekh 2009
    4. 4. /dannysomekh © Danny Somekh 2009
    5. 5. 12/20 © Danny Somekh 2009
    6. 6. agile branding & creative development (abcd) © Danny Somekh 2009
    7. 7. 12 34 56 Brief Research 78 Planning Concepts Design Implement Test Deliver © Danny Somekh 2009
    8. 8. © Danny Somekh 2009
    9. 9. Writing Emailing Toing and froing Costing Intellectualising Procrastinating Infighting Considering Creating Briefing Calling Waiting Approving Explaining Sorting Deciding Meeting Managing Exploring Debating Arranging Reviewing © Danny Somekh 2009
    10. 10. abcd? © Danny Somekh 2009
    11. 11. 2002-2007 © Danny Somekh 2009
    12. 12. a client engagement b dream team c visual exploration d end user involvement © Danny Somekh 2009
    13. 13. 4 3 5 1 6 2 © Danny Somekh 2009
    14. 14. 1 © Danny Somekh 2009
    15. 15. 2 © Danny Somekh 2009
    16. 16. 3 © Danny Somekh 2009
    17. 17. 4 © Danny Somekh 2009
    18. 18. 5 © Danny Somekh 2009
    19. 19. 2 © Danny Somekh 2009
    20. 20. 6 © Danny Somekh 2009
    21. 21. x1 x2 x3 © Danny Somekh 2009
    22. 22. the future of co-creation? © Danny Somekh 2009
    23. 23. dannysomekh. wordpress.com © Danny Somekh 2009
    24. 24. thanks © Danny Somekh 2009

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