Danny Somekh - FOWD London 2009

  • 1,439 views
Uploaded on

Agile Branding

Agile Branding

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,439
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide


  • thanks ryan.

    hello and good morning.

    i’m not sure if being the first on is a good idea but here goes.

    i was advised to imagine you all naked to allay any nerves but i think it would have the opposite effect.




  • now this presentation is short and visually very minimal

    not least because i’ve had very little time to prepare something with any substance

    it also means that you don’t have to suffer the usual death by powerpoint first thing in the morning.




  • my name is Danny Somekh and I am a branding and digital strategist.





  • Until going independent recently

    I spent 12 of my 20 year career at a top 100 design agency where I was responsible for branding and digital innovation.



  • I am here today to talk about a new approach to developing brands and creative work that I am tentatively calling..

    agile, branding and creative development - abcd

    the approach takes a big steer from the agile software development world as the name suggests

    I believe this agile way of working is how most creative outfits will operate in the future.

    there are strong indications that agencies are already gravitating this type of approach.

    it will also form the basis of a new design collective i’ll be launching in june






  • its worth looking at the typical approach most agencies use

    It relies very heavily on project management, documentation and quite a lot of bean counting, like keeping time sheets.





  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

  • i don’t have time to talk in detail about the downsides of this approach

    in a nutshell i think a lot of energy is wasted on non- creative activities.

    which ironically leaves little space for what we really get paid to do.

Transcript

  • 1. agile branding danny somekh © Danny Somekh 2009
  • 2. do good. design © Danny Somekh 2009
  • 3. 00:05:00 © Danny Somekh 2009
  • 4. /dannysomekh © Danny Somekh 2009
  • 5. 12/20 © Danny Somekh 2009
  • 6. agile branding & creative development (abcd) © Danny Somekh 2009
  • 7. 12 34 56 Brief Research 78 Planning Concepts Design Implement Test Deliver © Danny Somekh 2009
  • 8. © Danny Somekh 2009
  • 9. Writing Emailing Toing and froing Costing Intellectualising Procrastinating Infighting Considering Creating Briefing Calling Waiting Approving Explaining Sorting Deciding Meeting Managing Exploring Debating Arranging Reviewing © Danny Somekh 2009
  • 10. abcd? © Danny Somekh 2009
  • 11. 2002-2007 © Danny Somekh 2009
  • 12. a client engagement b dream team c visual exploration d end user involvement © Danny Somekh 2009
  • 13. 4 3 5 1 6 2 © Danny Somekh 2009
  • 14. 1 © Danny Somekh 2009
  • 15. 2 © Danny Somekh 2009
  • 16. 3 © Danny Somekh 2009
  • 17. 4 © Danny Somekh 2009
  • 18. 5 © Danny Somekh 2009
  • 19. 2 © Danny Somekh 2009
  • 20. 6 © Danny Somekh 2009
  • 21. x1 x2 x3 © Danny Somekh 2009
  • 22. the future of co-creation? © Danny Somekh 2009
  • 23. dannysomekh. wordpress.com © Danny Somekh 2009
  • 24. thanks © Danny Somekh 2009