Cheaponomics

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Slides from the FUEL conference presentation by Keir Whitaker

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Cheaponomics

  1. CHEAPONOMICS Powering your business with free and cheap web apps Keir Whitaker - Carsonified
  2. Before I start • This presentation is subjective • There are a lot of great web apps and this is just a miniscule selection • The majority we use regularly at Carsonified
  3. Themes • Why Web Apps - The move from local to centralised • Productivity - Apps that will make your work life easier • Content - Tools to help you manage your online content and it’s delivery • Customer Interaction - How the web can help you keep your customers informed • Measuring Success - The all important metrics
  4. WHY WEB APPS?
  5. Benefits • Always on and accessible across multiple devices • Economic sense - free/cheap monthly plans with no tie in • No infrastructure to worry about • Constant (you hope) development / auto updating • Relatively low learning curve
  6. Disadvantages • Need an internet connection (not always) • It could be argued that there is less functionality than in desktop software • Browser issues • Is our data safe? • What if the service goes out of business
  7. PRODUCTIVITY
  8. Enter The Google • GMail for Email • Google Docs for documents, spreadsheets and presentations • Google Calendar for time management • Google Reader for RSS feeds • GTalk for chat http://www.google.com
  9. Benefits • Free :) • Huge storage • Can import common formats • Easy sharing and collaboration for teams • Available offline with Google Gears • Mobile/iPhone versions
  10. Google @you.com http://www.google.com/a/help/intl/en/business/applications.html
  11. 37Signals Basecamp - Project Management Highrise - CRM Writeboard - Text Editor Backpack - Intranet Campfire - Group chat http://www.37signals.com
  12. Basecamp Extras • Invoicing, billing and accounting • Widgets for Mac & PC • Time tracking • Mobile • Software development tools http://www.basecamphq.com/extras
  13. Alternatives? http://www.huddle.net http://www.goplan.info
  14. To-Do’s http://www.rememberthemilk.com
  15. CONTENT
  16. Words & Pictures • Wordpress • .org - Hosted on your own server • .com - Hosted by Wordpress • Themes - Easy to customise • Plugins - Added features • Bendable - Can be used as a CMS • New admin interface - Nice and easy • Free site stats
  17. FOWA Blog Customised CSS module $15 a year
  18. Easy Admin
  19. Alternatives? • Typepad • Blogger • Expression Engine (not free but cheap) • ...and many more open source blogging tools for PHP, Python, Ruby on Rails etc...
  20. Expression Engine http://north.bensaunders.com
  21. Flickr • Great for hosting your photos • Easy to embed in your own site • A great source of imagery for use in your own work • Groups, comments, community, feeds and more
  22. Comp Fight http://compfight.com
  23. RSS Feeds • FeedBurner • Makes it easy to subscribe • Feed Flare • £’s & $’s • Reporting tools
  24. FeedBurner
  25. Pre Recorded Video • YouTube • Hugely popular • 10 min limit • Vimeo • 500mb per week upload limit • Your own URLs - http://www.vimeo.com/fowd • Viddler • 500mb per video limit • Lovely approach to comments • Flickr • Long photos - 90 second limit
  26. You Tube 15,532 views in six months
  27. Vimeo http://www.vimeo.com
  28. Viddler http://www.viddler.com
  29. Embedding is easy
  30. Our Approach • YouTube for teasers and exposure • Vimeo and Viddler for full pieces • Brand your videos with intro and outro slides with big web addresses • Post a comment yourself with a link to the full version
  31. Live Video • UStreamTV - http://www.ustream.tv • Live interactive broadcasting • e.g Boagworld Live • Qik • Broadcast from your phone
  32. Boagworld http://boagworld.com/live
  33. Qik and dirty video http://www.qik.com
  34. Smile for the phone :)
  35. Podcasting • Libsyn - http://www.libsyn.com • Podcast FM - http://www.podcastfm.co.uk • Hosted audio and video • Auto generated RSS feeds • Add in iTunes settings • Statistics
  36. iTunes Directory
  37. Twitter Add ins • Twitterfeed - http://twitterfeed.com • Push your blog posts to your twitter feed • TwitPic - http://twitpic.com • Publish photos to your twitter feed via the web, email or mobile device
  38. TwitPic http://twitpic.com/photos/mikekus
  39. CUSTOMER INTERACTION
  40. Feedback • WuFoo - Easy to create online forms • Campaign Monitor - Email newsletters • Get Satisfaction - People powered customer service • GetSignOff - Discuss designs online
  41. WuFoo http://www.wufoo.com
  42. Campaign Monitor http://www.campaignmonitor.com
  43. Get Satisfaction http://getsatisfaction.com
  44. GetSignOff http://boagworld.com/news/getsignoffpeak
  45. MEASURING SUCCESS
  46. Web Site Stats • Google Analytics • Free • Feature rich • Easy to install • Goal tracking • Mint • Installed on your own server • Easy to install
  47. Google Analytics http://www.google.com/analytics
  48. Mint http://www.haveamint.com
  49. Tracking Twitter • Tweetscan • Search Twitter for key words • Summize • Show Twitter conversations
  50. Summize http://summize.com
  51. KEY POINTS
  52. In Summary • Web apps will save you lots of money! • Web apps will improve collaboration, aid communication and help you manage your business more effectively • Don’t worry about the service disappearing (Google aren’t going anywhere) • Use sites like Flickr, YouTube, Vimeo to get your products and ideas on show • Get involved - Use tags, join groups and comment, comment, comment • Encourage your customers to interact with you - Newsletter sign ups, comment on your videos, interact with your live broadcast • The more you do the more success you will have
  53. THANK YOU Email: keir@carsonified.com Twitter: @keirwhitaker

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